Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Holden Cars analyses the brand by its strengths, weaknesses, opportunities & threats. In Holden Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Holden Cars to benchmark its business & performance as compared to the competitors. Holden Cars is one of the leading brands in the automobiles sector.
The article below lists the Holden Cars SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Holden Cars SWOT Analysis:
For Holden Cars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Holden Cars Strengths
The strengths of Holden Cars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Holden Cars :
1. Founded in 1856 in Australia shows the legacy of the brand 2. Over 6000 Employees 3. Known as the Australian Car maker specializing in SUV & Minivans 4. Strong brand image esp. in Australia & New Zealand
5. Strong backing of General Motors has added more momentum to growth of the brand
Holden Cars Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Holden Cars SWOT Analysis:
1. Strongly a regional player with strong presence only in Australia & New Zealand 2. Global presence and market share is negligible compared to other automobile manufacturers
Holden Cars Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Holden Cars SWOT Analysis:
1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales 2. They can explore the emerging markets of Asia other than China & Africa 3. They can look to develop their own models with help of its parent GM
Holden Cars Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Holden Cars are as mentioned:
1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging 3. Its brand is not that well known across geography
Holden Cars Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Holden Cars:
One of the most popular automobile brand in Australia and New Zealand
Holden Cars STP
Automobiles for all segments
Middle and upper middle class individuals
Strong & reliable high performance cars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Holden Cars. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute