Holden Cars SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 8004

SWOT Analysis of Holden Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holden Cars

Parent Company

General Motors


Passenger Cars, SUV & crossovers



Tagline/ Slogan



One of the most popular automobile brand in Australia and New Zealand

Holden Cars STP


Automobiles for all segments

Target Group

Middle and upper middle class individuals


Strong & reliable high performance cars

Holden Cars SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Holden Cars. Strengths are:

1. Founded in 1856 in Australia shows the legacy of the brand
2. Over 6000 Employees
3. Known as the Australian Car maker specializing in SUV & Minivans
4. Strong brand image esp. in Australia & New Zealand

5. Strong backing of General Motors has added more momentum to growth of the brand


Here are the weaknesses of Holden Cars :

1. Strongly a regional player with strong presence only in Australia & New Zealand
2. Global presence and market share is negligible compared to other automobile manufacturers


Following are the Opportunities of Holden Cars :

1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa
3. They can look to develop their own models with help of its parent GM


The threats of Holden Cars are as mentioned :

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Holden Cars Competition


Below are the 5 main Holden Cars competitors :

1. Nissan Motors

2. Renault
3. Honda

4. Toyota
5. Hyundai Motors

The brandguide table above concludes the Holden Cars SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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