Holden Cars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Holden Cars analyses the brand by its strengths, weaknesses, opportunities & threats. In Holden Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Holden Cars to benchmark its business & performance as compared to the competitors. Holden Cars is one of the leading brands in the automobiles sector.

The article below lists the Holden Cars SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Holden Cars SWOT Analysis:

SWOT Analysis of Holden Cars

For Holden Cars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Holden Cars Strengths

The strengths of Holden Cars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Holden Cars :

1. Founded in 1856 in Australia shows the legacy of the brand
2. Over 6000 Employees
3. Known as the Australian Car maker specializing in SUV & Minivans
4. Strong brand image esp. in Australia & New Zealand

5. Strong backing of General Motors has added more momentum to growth of the brand

Holden Cars Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Holden Cars SWOT Analysis:

1. Strongly a regional player with strong presence only in Australia & New Zealand
2. Global presence and market share is negligible compared to other automobile manufacturers

Holden Cars Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Holden Cars SWOT Analysis:

1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa
3. They can look to develop their own models with help of its parent GM

Holden Cars Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Holden Cars are as mentioned:

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Holden Cars Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Holden Cars:

1. Nissan Motors

2. Renault
3. Honda

4. Toyota
5. Hyundai Motors

Hence this concludes the Holden Cars SWOT analysis.

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About Holden Cars

Holden Cars Overview
Parent Company

General Motors


Passenger Cars, SUV & crossovers



Tagline/ Slogan NA

One of the most popular automobile brand in Australia and New Zealand

Holden Cars STP

Automobiles for all segments

Target Market

Middle and upper middle class individuals


Strong & reliable high performance cars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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