Holden Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Holden Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Holden Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Holden Cars to benchmark its business & performance as compared to the competitors and industry. As of 2020, Holden Cars is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Holden Cars competitors and includes Holden Cars target market, segmentation, positioning & Unique Selling Proposition (USP).

Holden Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Holden Cars Brand Analysis
Parent Company

General Motors


Passenger Cars, SUV & crossovers



Tagline/ Slogan NA

One of the most popular automobile brand in Australia and New Zealand

Holden Cars STP
Holden Cars Segmentation

Automobiles for all segments

Holden Cars Target Market

Middle and upper middle class individuals

Holden Cars Positioning

Strong & reliable high performance cars

Holden Cars SWOT Analysis
Holden Cars Strengths

Below are the Strengths in the SWOT Analysis of Holden Cars:

1. Founded in 1856 in Australia shows the legacy of the brand
2. Over 6000 Employees
3. Known as the Australian Car maker specializing in SUV & Minivans
4. Strong brand image esp. in Australia & New Zealand

5. Strong backing of General Motors has added more momentum to growth of the brand

Holden Cars Weaknesses

Here are the weaknesses in the Holden Cars SWOT Analysis:

1. Strongly a regional player with strong presence only in Australia & New Zealand
2. Global presence and market share is negligible compared to other automobile manufacturers

Holden Cars Opportunities

Following are the Opportunities in Holden Cars SWOT Analysis:

1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa
3. They can look to develop their own models with help of its parent GM

Holden Cars Threats

The threats in the SWOT Analysis of Holden Cars are as mentioned:

1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography

Holden Cars Competition

Below are the top 5 Holden Cars competitors:

1. Nissan Motors

2. Renault
3. Honda

4. Toyota
5. Hyundai Motors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Holden Cars. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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