Holden Cars SWOT Analysis, USP & Competitors

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SWOT Analysis of Holden Cars with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holden Cars

Parent Company

General Motors


Passenger Cars, SUV & crossovers



Tagline/ Slogan



One of the most popular automobile brand in Australia and New Zealand



Automobiles for all segments

Target Group

Middle and upper middle class individuals


Strong & reliable high performance cars

SWOT Analysis


1. Founded in 1856 in Australia shows the legacy of the brand
2. Over 6000 Employees
3. Known as the Australian Car maker specializing in SUV & Minivans
4. Strong brand image esp. in Australia & New Zealand

5. Strong backing of General Motors has added more momentum to growth of the brand


1. Strongly a regional player with strong presence only in Australia & New Zealand
2. Global presence and market share is negligible compared to other automobile manufacturers


1. The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
2. They can explore the emerging markets of Asia other than China & Africa
3. They can look to develop their own models with help of its parent GM


1. Increasing shift from traditional fuels to hybrid & electric powered cars
2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
3. Its brand is not that well known across geography



1. Nissan Motors

2. Renault
3. Honda

4. Toyota
5. Hyundai Motors

The table above concludes the Holden Cars SWOT analysis along with its marketing and brand parameters.


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