Proton Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Proton Cars

Passenger Cars (Sedan, Hatches & SUVs)

Automobiles

Japanese Technology, Malaysian Style.

Lotus Technology

Mass Market automobiles sector

Upper middle class

Cars manufactured with Japanese Technology

Below are the Strengths in the SWOT Analysis of Proton Cars:

1. Proton is a Malaysian national automobile manufacturer.
2. Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia.
3. 14,000+ Proton cars were exported annually to other countries
4. Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East.
5. Proton cars has also been exporting a small volume of cars to other countries like Singapore, Brunei, Indonesia, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus, Mauritius

Here are the weaknesses in the Proton Cars SWOT Analysis:

1. It lacks variety in its product portfolio
2. Brand recall and market share is quite less as compared to global leaders

Following are the Opportunities in Proton Cars SWOT Analysis:

1. Acquisitions of strategic brands
2.Emerging markets and expansion abroad
3.Increasing demand for hybrid electric vehicles

4. There is opportunity to benefit from over 100 patents held through subsidiaries

5. It can get into hybrid vehicles, as they have already made investments in the technology

The threats in the SWOT Analysis of Proton Cars are as mentioned:

1. Low cost substitutes being marketed by Chinese manufacturers
2.The macro-economic situations are leading to lower sales for all automobile manufacturers
3.Since it was previously a govt. owned company it still suffers from bureaucratic issues

Below are the top 3 Proton Cars competitors:

1. Toyota
2. Honda
3. Nissan Motors