SWOT analysis of Proton Cars analyses the brand by its strengths, weaknesses, opportunities & threats. In Proton Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Proton Cars to benchmark its business & performance as compared to the competitors. Proton Cars is one of the leading brands in the automobiles sector.
The table below lists the Proton Cars SWOT (Strengths, Weaknesses, Opportunities, Threats), top Proton Cars competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Proton Cars Brand Analysis | |
---|---|
Parent Company |
Proton Cars |
Category |
Passenger Cars (Sedan, Hatches & SUVs) |
Sector | |
Tagline/ Slogan |
Japanese Technology, Malaysian Style. |
USP |
Lotus Technology |
Proton Cars STP | |
Segment |
Mass Market automobiles sector |
Target Group |
Upper middle class |
Positioning |
Cars manufactured with Japanese Technology |
SWOT Analysis of Proton Cars | |
Proton Cars Strengths |
Below are the Strengths in the SWOT Analysis of Proton Cars: 1. Proton is a Malaysian national automobile manufacturer. |
Proton Cars Weaknesses |
Here are the weaknesses in the Proton Cars SWOT Analysis: 1. It lacks variety in its product portfolio |
Proton Cars Opportunities |
Following are the Opportunities in Proton Cars SWOT Analysis: 1. Acquisitions of strategic brands 4. There is opportunity to benefit from over 100 patents held through subsidiaries 5. It can get into hybrid vehicles, as they have already made investments in the technology |
Proton Cars Threats |
The threats in the SWOT Analysis of Proton Cars are as mentioned: 1. Low cost substitutes being marketed by Chinese manufacturers |
Proton Cars Competition | |
Proton Cars Competitors |
Below are the top 3 competitors of Proton Cars: 1. Toyota |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Proton Cars. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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