Proton Cars SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Proton Cars SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Proton Cars, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Proton Cars to benchmark its business & performance as compared to the competitors, and make strategic improvements. Proton Cars is one of the leading brands in the automobiles sector.

The article below lists the Proton Cars SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Proton Cars SWOT Analysis:

SWOT Analysis of Proton Cars

For Proton Cars, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Proton Cars Strengths

The strengths of Proton Cars looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Proton Cars :

1. Proton is a Malaysian national automobile manufacturer.
2. Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia.
3. 14,000+ Proton cars were exported annually to other countries
4. Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East.
5. Proton cars has also been exporting a small volume of cars to other countries like Singapore, Brunei, Indonesia, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus, Mauritius

Proton Cars Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Proton Cars SWOT Analysis:

1. It lacks variety in its product portfolio
2. Brand recall and market share is quite less as compared to global leaders

Proton Cars Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Proton Cars SWOT Analysis:

1. Acquisitions of strategic brands
2.Emerging markets and expansion abroad
3.Increasing demand for hybrid electric vehicles

4. There is opportunity to benefit from over 100 patents held through subsidiaries

5. It can get into hybrid vehicles, as they have already made investments in the technology

Proton Cars Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Proton Cars are as mentioned:

1. Low cost substitutes being marketed by Chinese manufacturers
2.The macro-economic situations are leading to lower sales for all automobile manufacturers
3.Since it was previously a govt. owned company it still suffers from bureaucratic issues

Proton Cars Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Proton Cars:

1. Toyota
2. Honda
3. Nissan Motors

Hence this concludes the Proton Cars SWOT analysis.

Continue reading more about the brand/company.

About Proton Cars

Proton Cars Overview
Parent Company

Proton Cars


Passenger Cars (Sedan, Hatches & SUVs)



Tagline/ Slogan

Japanese Technology, Malaysian Style.


Lotus Technology

Proton Cars STP

Mass Market automobiles sector

Target Market

Upper middle class


Cars manufactured with Japanese Technology


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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