Proton Cars SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Proton Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Proton Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Proton Cars to benchmark its business & performance as compared to the competitors and industry. Proton Cars is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Proton Cars competitors and includes Proton Cars target market, segmentation, positioning & Unique Selling Proposition (USP).

Proton Cars SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Proton Cars Brand Analysis
Parent Company

Proton Cars


Passenger Cars (Sedan, Hatches & SUVs)



Tagline/ Slogan

Japanese Technology, Malaysian Style.


Lotus Technology

Proton Cars STP
Proton Cars Segmentation

Mass Market automobiles sector

Proton Cars Target Market

Upper middle class

Proton Cars Positioning

Cars manufactured with Japanese Technology

Proton Cars SWOT Analysis
Proton Cars Strengths

Below are the Strengths in the SWOT Analysis of Proton Cars:

1. Proton is a Malaysian national automobile manufacturer.
2. Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia.
3. 14,000+ Proton cars were exported annually to other countries
4. Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East.
5. Proton cars has also been exporting a small volume of cars to other countries like Singapore, Brunei, Indonesia, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus, Mauritius

Proton Cars Weaknesses

Here are the weaknesses in the Proton Cars SWOT Analysis:

1. It lacks variety in its product portfolio
2. Brand recall and market share is quite less as compared to global leaders

Proton Cars Opportunities

Following are the Opportunities in Proton Cars SWOT Analysis:

1. Acquisitions of strategic brands
2.Emerging markets and expansion abroad
3.Increasing demand for hybrid electric vehicles

4. There is opportunity to benefit from over 100 patents held through subsidiaries

5. It can get into hybrid vehicles, as they have already made investments in the technology

Proton Cars Threats

The threats in the SWOT Analysis of Proton Cars are as mentioned:

1. Low cost substitutes being marketed by Chinese manufacturers
2.The macro-economic situations are leading to lower sales for all automobile manufacturers
3.Since it was previously a govt. owned company it still suffers from bureaucratic issues

Proton Cars Competition

Below are the top 3 Proton Cars competitors:

1. Toyota
2. Honda
3. Nissan Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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