Published in Automobiles category by MBA Skool Team
Proton Cars is one of the leading brands in the automobiles sector. Proton Cars SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Proton Cars:
Proton is a Malaysian national automobile manufacturer.
Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia.
14,000+ Proton cars were exported annually to other countries
Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East.
Proton cars has also been exporting a small volume of cars to other countries like Singapore, Brunei, Indonesia, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus, Mauritius
Above are the strengths in the SWOT Analysis of Proton Cars. The strengths of Proton Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Proton Cars Weaknesses
It lacks variety in its product portfolio
Brand recall and market share is quite less as compared to global leaders
These were the weaknesses in the Proton Cars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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