SWOT analysis of Proton Cars analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Proton Cars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Proton Cars to benchmark its business & performance as compared to the competitors and industry. As of 2020, Proton Cars is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Proton Cars competitors and includes Proton Cars target market, segmentation, positioning & Unique Selling Proposition (USP).
Proton Cars Brand Analysis | |
---|---|
Parent Company |
Proton Cars |
Category |
Passenger Cars (Sedan, Hatches & SUVs) |
Sector | |
Tagline/ Slogan |
Japanese Technology, Malaysian Style. |
USP |
Lotus Technology |
Proton Cars STP | |
Proton Cars Segmentation |
Mass Market automobiles sector |
Proton Cars Target Market |
Upper middle class |
Proton Cars Positioning |
Cars manufactured with Japanese Technology |
Proton Cars SWOT Analysis | |
Proton Cars Strengths |
Below are the Strengths in the SWOT Analysis of Proton Cars: 1. Proton is a Malaysian national automobile manufacturer. |
Proton Cars Weaknesses |
Here are the weaknesses in the Proton Cars SWOT Analysis: 1. It lacks variety in its product portfolio |
Proton Cars Opportunities |
Following are the Opportunities in Proton Cars SWOT Analysis: 1. Acquisitions of strategic brands 4. There is opportunity to benefit from over 100 patents held through subsidiaries 5. It can get into hybrid vehicles, as they have already made investments in the technology |
Proton Cars Threats |
The threats in the SWOT Analysis of Proton Cars are as mentioned: 1. Low cost substitutes being marketed by Chinese manufacturers |
Proton Cars Competition | |
Competitors |
Below are the top 3 Proton Cars competitors: 1. Toyota |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Proton Cars. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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