Proton Cars SWOT Analysis

Published in Automobiles category by MBA Skool Team

Proton Cars is one of the leading brands in the automobiles sector. Proton Cars SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Proton Cars:

Proton Cars Strengths

  1. Proton is a Malaysian national automobile manufacturer.
  2. Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia.
  3. 14,000+ Proton cars were exported annually to other countries
  4. Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East.
  5. Proton cars has also been exporting a small volume of cars to other countries like Singapore, Brunei, Indonesia, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus, Mauritius

Above are the strengths in the SWOT Analysis of Proton Cars. The strengths of Proton Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Proton Cars Weaknesses

  1. It lacks variety in its product portfolio
  2. Brand recall and market share is quite less as compared to global leaders

These were the weaknesses in the Proton Cars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Proton Cars Opportunities

  1. Acquisitions of strategic brands
  2. Emerging markets and expansion abroad
  3. Increasing demand for hybrid electric vehicles
  4. There is opportunity to benefit from over 100 patents held through subsidiaries
  5. It can get into hybrid vehicles, as they have already made investments in the technology

Above we covered the opportunities in Proton Cars SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Proton Cars Threats

  1. Low cost substitutes being marketed by Chinese manufacturers
  2. The macro-economic situations are leading to lower sales for all automobile manufacturers
  3. Since it was previously a govt. owned company it still suffers from bureaucratic issues

The threats in the SWOT Analysis of Proton Cars are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Proton Cars SWOT analysis.

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About Proton Cars

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Proton Cars Overview
Parent Company

Proton Cars


Passenger Cars (Sedan, Hatches & SUVs)



Tagline/ Slogan

Japanese Technology, Malaysian Style.


Lotus Technology

Proton Cars STP

Mass Market automobiles sector

Target Market

Upper middle class


Cars manufactured with Japanese Technology


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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