SWOT Analysis of Sahara Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Sahara Life Insurance |
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Parent Company |
Sahara India Parivar |
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Category |
NBFC |
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Sector |
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Tagline/ Slogan |
‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’ |
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USP |
First Fully owned Indian Insurance Company |
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Sahara Life Insurance STP |
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Segment |
Personal and Group Insurance |
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Target Group |
Urban and Rural Investors |
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Positioning |
Complete Insurance and financial solutions |
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Sahara Life Insurance SWOT Analysis |
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Strengths |
1. Network of 25000 advisors across India |
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Weaknesses |
1. Lack of Innovative Plans as they are comparatively new in the insurance industry 2. Lack of Infrastructure as compared to bigger insurance players |
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Opportunities |
1. High earning Urban Youth looking for investment options |
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Threats |
1. Fluctuating economic scenarios 2. Entry of new NBFCs in the sector increasing competition |
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Sahara Life Insurance Competition |
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Competitors |
1. LIC 3. HDFC Standard Life |
The brandguide table above concludes the Sahara Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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