Sahara Life Insurance SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sahara Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In Sahara Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sahara Life Insurance to benchmark its business & performance as compared to the competitors. Sahara Life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the Sahara Life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sahara Life Insurance SWOT Analysis:

SWOT Analysis of Sahara Life Insurance

For Sahara Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sahara Life Insurance Strengths

The strengths of Sahara Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sahara Life Insurance :

1. Network of 25000 advisors across India
2. Brand Sahara is one of the most stable names in India
3.  State of Art Actuarial IT Infrastructure

Sahara Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sahara Life Insurance SWOT Analysis:

1.  Lack of Innovative Plans as they are comparatively new in the insurance industry

2. Lack of Infrastructure as compared to bigger insurance players
3. Lack of advertising causing low brand visibility


Sahara Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sahara Life Insurance SWOT Analysis:

1. High earning Urban Youth looking for investment options
2. Educated people are looking for investment options in diverse portfolios

Sahara Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned:

1.  Fluctuating economic scenarios

2.  Entry of new NBFCs in the sector increasing competition


Sahara Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sahara Life Insurance:

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

Hence this concludes the Sahara Life Insurance SWOT analysis.

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About Sahara Life Insurance

Sahara Life Insurance Overview
Parent Company

Sahara India Parivar

Category

NBFC

Sector

Banking & Financial Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’

USP

First Fully owned Indian Insurance Company

Sahara Life Insurance STP
Segmentation

Personal and Group Insurance

Target Market

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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