Sahara Life Insurance SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Sahara Life Insurance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Sahara Life Insurance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Sahara Life Insurance is one of the leading brands in the banking & financial services sector. The article below lists the Sahara Life Insurance SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Sahara Life Insurance Strengths

The strengths of Sahara Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Sahara Life Insurance :

1. Network of 25000 advisors across India
2. Brand Sahara is one of the most stable names in India
3.  State of Art Actuarial IT Infrastructure

Sahara Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Sahara Life Insurance SWOT Analysis:

1.  Lack of Innovative Plans as they are comparatively new in the insurance industry

2. Lack of Infrastructure as compared to bigger insurance players
3. Lack of advertising causing low brand visibility

Sahara Life Insurance Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Sahara Life Insurance SWOT Analysis:

1. High earning Urban Youth looking for investment options
2. Educated people are looking for investment options in diverse portfolios

Sahara Life Insurance Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned:

1.  Fluctuating economic scenarios

2.  Entry of new NBFCs in the sector increasing competition

Hence this concludes the Sahara Life Insurance SWOT analysis.

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About Sahara Life Insurance

Sahara Life Insurance Overview
Parent Company

Sahara India Parivar




Banking & Financial Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’


First Fully owned Indian Insurance Company

Sahara Life Insurance STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Sahara Life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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