Sahara Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6166

SWOT Analysis of Sahara Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sahara Life Insurance

Parent Company

Sahara India Parivar




Insurance Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’


First Fully owned Indian Insurance Company



Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Network of 25000 advisors across India
2. Brand Sahara is one of the most stable names in India
3.  State of Art Actuarial IT Infrastructure


1.  Lack of Innovative Plans as they are comparatively new in the insurance industry

2. Lack of Infrastructure as compared to bigger insurance players
3. Lack of advertising causing low brand visibility


1. High earning Urban Youth looking for investment options
2. Educated people are looking for investment options in diverse portfolios


1.  Fluctuating economic scenarios

2.  Entry of new NBFCs in the sector increasing competition



1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

The table above concludes the Sahara Life Insurance SWOT analysis along with its marketing and brand parameters.


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