Sahara Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6598

SWOT Analysis of Sahara Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sahara Life Insurance

Parent Company

Sahara India Parivar




Banking & Financial Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’


First Fully owned Indian Insurance Company

Sahara Life Insurance STP


Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

Sahara Life Insurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sahara Life Insurance :

1. Network of 25000 advisors across India
2. Brand Sahara is one of the most stable names in India
3.  State of Art Actuarial IT Infrastructure


1.  Lack of Innovative Plans as they are comparatively new in the insurance industry

2. Lack of Infrastructure as compared to bigger insurance players
3. Lack of advertising causing low brand visibility


1. High earning Urban Youth looking for investment options
2. Educated people are looking for investment options in diverse portfolios


1.  Fluctuating economic scenarios

2.  Entry of new NBFCs in the sector increasing competition

Sahara Life Insurance Competition


Below are the 3 main Sahara Life Insurance competitors :

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

The brandguide table above concludes the Sahara Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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