SWOT analysis of Sahara Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sahara Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sahara Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sahara Life Insurance is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sahara Life Insurance competitors and includes Sahara Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sahara Life Insurance Brand Analysis | |
|---|---|
| Parent Company |
Sahara India Parivar |
| Category |
NBFC |
| Sector | |
| Tagline/ Slogan |
‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’ |
| USP |
First Fully owned Indian Insurance Company |
| Sahara Life Insurance STP | |
| Sahara Life Insurance Segmentation |
Personal and Group Insurance |
| Sahara Life Insurance Target Market |
Urban and Rural Investors |
| Sahara Life Insurance Positioning |
Complete Insurance and financial solutions |
| Sahara Life Insurance SWOT Analysis | |
| Sahara Life Insurance Strengths |
Below are the Strengths in the SWOT Analysis of Sahara Life Insurance: 1. Network of 25000 advisors across India |
| Sahara Life Insurance Weaknesses |
Here are the weaknesses in the Sahara Life Insurance SWOT Analysis: 1. Lack of Innovative Plans as they are comparatively new in the insurance industry 2. Lack of Infrastructure as compared to bigger insurance players |
| Sahara Life Insurance Opportunities |
Following are the Opportunities in Sahara Life Insurance SWOT Analysis: 1. High earning Urban Youth looking for investment options |
| Sahara Life Insurance Threats |
The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned: 1. Fluctuating economic scenarios 2. Entry of new NBFCs in the sector increasing competition |
| Sahara Life Insurance Competition | |
| Competitors |
Below are the top 3 Sahara Life Insurance competitors: 1. LIC 3. HDFC Standard Life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sahara Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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