Sahara Life Insurance SWOT Analysis
Sahara Life Insurance is one of the leading brands in the banking & financial services sector. Sahara Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sahara Life Insurance:
Quick Glance:
Sahara Life Insurance Strengths
- Network of 25000 advisors across India
- Brand Sahara is one of the most stable names in India
- State of Art Actuarial IT Infrastructure
Above are the strengths in the SWOT Analysis of Sahara Life Insurance. The strengths of Sahara Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sahara Life Insurance Weaknesses
- Lack of Innovative Plans as they are comparatively new in the insurance industry
- Lack of Infrastructure as compared to bigger insurance players
- Lack of advertising causing low brand visibility
These were the weaknesses in the Sahara Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sahara Life Insurance Opportunities
- High earning Urban Youth looking for investment options
- Educated people are looking for investment options in diverse portfolios
Above we covered the opportunities in Sahara Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sahara Life Insurance Threats
- Fluctuating economic scenarios
- Entry of new NBFCs in the sector increasing competition
The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sahara Life Insurance SWOT analysis.
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About Sahara Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sahara Life Insurance Overview | |
|---|---|
| Parent Company |
Sahara India Parivar |
| Category |
NBFC |
| Sector | |
| Tagline/ Slogan |
‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’ |
| USP |
First Fully owned Indian Insurance Company |
| Sahara Life Insurance STP | |
| Segmentation |
Personal and Group Insurance |
| Target Market |
Urban and Rural Investors |
| Positioning |
Complete Insurance and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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