Sahara Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sahara Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sahara Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sahara Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sahara Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sahara Life Insurance competitors and includes Sahara Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Sahara Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sahara Life Insurance Brand Analysis
Parent Company

Sahara India Parivar




Banking & Financial Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’


First Fully owned Indian Insurance Company

Sahara Life Insurance STP
Sahara Life Insurance Segmentation

Personal and Group Insurance

Sahara Life Insurance Target Market

Urban and Rural Investors

Sahara Life Insurance Positioning

Complete Insurance and financial solutions

Sahara Life Insurance SWOT Analysis
Sahara Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Sahara Life Insurance:

1. Network of 25000 advisors across India
2. Brand Sahara is one of the most stable names in India
3.  State of Art Actuarial IT Infrastructure

Sahara Life Insurance Weaknesses

Here are the weaknesses in the Sahara Life Insurance SWOT Analysis:

1.  Lack of Innovative Plans as they are comparatively new in the insurance industry

2. Lack of Infrastructure as compared to bigger insurance players
3. Lack of advertising causing low brand visibility

Sahara Life Insurance Opportunities

Following are the Opportunities in Sahara Life Insurance SWOT Analysis:

1. High earning Urban Youth looking for investment options
2. Educated people are looking for investment options in diverse portfolios

Sahara Life Insurance Threats

The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned:

1.  Fluctuating economic scenarios

2.  Entry of new NBFCs in the sector increasing competition

Sahara Life Insurance Competition

Below are the top 3 Sahara Life Insurance competitors:

1.  LIC
2.  SBI Life Insurance

3.  HDFC Standard Life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sahara Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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