Published in Banking & Financial Services category by MBA Skool Team
Sahara Life Insurance is one of the leading brands in the banking & financial services sector. Sahara Life Insurance SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sahara Life Insurance:
Brand Sahara is one of the most stable names in India
State of Art Actuarial IT Infrastructure
Above are the strengths in the SWOT Analysis of Sahara Life Insurance. The strengths of Sahara Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sahara Life Insurance Weaknesses
Lack of Innovative Plans as they are comparatively new in the insurance industry
Lack of Infrastructure as compared to bigger insurance players
Lack of advertising causing low brand visibility
These were the weaknesses in the Sahara Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sahara Life Insurance Opportunities
High earning Urban Youth looking for investment options
Educated people are looking for investment options in diverse portfolios
Above we covered the opportunities in Sahara Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sahara Life Insurance Threats
Fluctuating economic scenarios
Entry of new NBFCs in the sector increasing competition
The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Sahara Life Insurance SWOT analysis.
Continue reading more about the brand/company.
About Sahara Life Insurance
The table below gives the brand overview along with its target market, segmentation, positioning & USP
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sahara Life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute