SWOT analysis of Discover Financial Services analyses the brand by its strengths, weaknesses, opportunities & threats. In Discover Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Discover Financial Services to benchmark its business & performance as compared to the competitors. Discover Financial Services is one of the leading brands in the banking & financial services sector.
The table below lists the Discover Financial Services SWOT (Strengths, Weaknesses, Opportunities, Threats), top Discover Financial Services competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Discover Financial Services Brand Analysis | |
---|---|
Parent Company |
Sears Holdings Corporation |
Category |
Financial Institutions |
Sector | |
Tagline/ Slogan |
There’s always something more to Discover |
USP |
A firm specializing in consumer financial services and provides a wide range of financial products to retail customers |
Discover Financial Services STP | |
Segment |
Individuals, High Net Worth Individuals (HNI’s) and large investors |
Target Group |
Individuals & HNI’s |
Positioning |
One of the largest consumer financial services offering unique products to its customers |
SWOT Analysis of Discover Financial Services | |
Discover Financial Services Strengths |
Below are the Strengths in the SWOT Analysis of Discover Financial Services: 1. One of the largest credit card brand in United States with 50 million cardholders 4. 11,000+ employees with the organization 5. The brand also has savings products, personal loans, student loans, and home mortgage loans |
Discover Financial Services Weaknesses |
Here are the weaknesses in the Discover Financial Services SWOT Analysis: 1. Is limited to only consumer financial services, i.e., Retail Banking |
Discover Financial Services Opportunities |
Following are the Opportunities in Discover Financial Services SWOT Analysis: 1. Can diversify into Corporate banking, Preferred banking, etc. 3. Can expand to other geographic locations |
Discover Financial Services Threats |
The threats in the SWOT Analysis of Discover Financial Services are as mentioned: 1. Uncertainty in the economic outlook poses challenges in its operations 3. Increasing competitor activity can affect the business operations |
Discover Financial Services Competition | |
Discover Financial Services Competitors |
Below are the top 5 competitors of Discover Financial Services: 1. Visa 4. Citibank 5. JP Morgan |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discover Financial Services. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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