Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Discover Financial Services analyses the brand by its strengths, weaknesses, opportunities & threats. In Discover Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Discover Financial Services to benchmark its business & performance as compared to the competitors. Discover Financial Services is one of the leading brands in the banking & financial services sector.
The table below lists the Discover Financial Services SWOT (Strengths, Weaknesses, Opportunities, Threats), top Discover Financial Services competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A firm specializing in consumer financial services and provides a wide range of financial products to retail customers
Discover Financial Services STP
Individuals, High Net Worth Individuals (HNI’s) and large investors
Individuals & HNI’s
One of the largest consumer financial services offering unique products to its customers
SWOT Analysis of Discover Financial Services
Discover Financial Services Strengths
Below are the Strengths in the SWOT Analysis of Discover Financial Services:
1. One of the largest credit card brand in United States with 50 million cardholders 2. Can leverage the acquisitions done like, Diners card, TARP, etc. 3. The growth in the EPS of the firm is significantly better than the industry average
4. 11,000+ employees with the organization
5. The brand also has savings products, personal loans, student loans, and home mortgage loans
Discover Financial Services Weaknesses
Here are the weaknesses in the Discover Financial Services SWOT Analysis:
1. Is limited to only consumer financial services, i.e., Retail Banking 2. Issues credit cards directly to customers which increased operational cost
Discover Financial Services Opportunities
Following are the Opportunities in Discover Financial Services SWOT Analysis:
1. Can diversify into Corporate banking, Preferred banking, etc. 2. Can tie up with financial institutions for issuing cards
3. Can expand to other geographic locations
Discover Financial Services Threats
The threats in the SWOT Analysis of Discover Financial Services are as mentioned:
1. Uncertainty in the economic outlook poses challenges in its operations 2. Adapting to fluctuating Interest rates as well as new Govt. regulations becomes a difficult task for the firm
3. Increasing competitor activity can affect the business operations
Discover Financial Services Competition
Discover Financial Services Competitors
Below are the top 5 competitors of Discover Financial Services:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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