Discover Financial Services SWOT Analysis, Competitors & USP

Sears Holdings Corporation

Financial Institutions

Banking & Financial Services

There’s always something more to Discover

A firm specializing in consumer financial services and provides a wide range of financial products to retail customers

Individuals, High Net Worth Individuals (HNI’s) and large investors

Individuals & HNI’s

One of the largest consumer financial services offering unique products to its customers

Below are the Strengths in the SWOT Analysis of Discover Financial Services:

1. One of the largest credit card brand in United States with 50 million cardholders
2. Can leverage the acquisitions done like, Diners card, TARP, etc.
3. The growth in the EPS of the firm is significantly better than the industry average

4. 11,000+ employees with the organization

5. The brand also has savings products, personal loans, student loans, and home mortgage loans

Here are the weaknesses in the Discover Financial Services SWOT Analysis:

1. Is limited to only consumer financial services, i.e., Retail Banking
2. Issues credit cards directly to customers which increased operational cost

Following are the Opportunities in Discover Financial Services SWOT Analysis:

1. Can diversify into Corporate banking, Preferred banking, etc.
2. Can tie up with financial institutions for issuing cards

3. Can expand to other geographic locations

The threats in the SWOT Analysis of Discover Financial Services are as mentioned:

1. Uncertainty in the economic outlook poses challenges in its operations
2. Adapting to fluctuating Interest rates as well as new Govt. regulations becomes a difficult task for the firm

3. Increasing competitor activity can affect the business operations

Below are the top 5 competitors of Discover Financial Services:

1. Visa
2. MasterCard
3. American Express

4. Citibank

5. JP Morgan