Discover Financial Services SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Discover Financial Services analyses the brand by its strengths, weaknesses, opportunities & threats. In Discover Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Discover Financial Services to benchmark its business & performance as compared to the competitors. Discover Financial Services is one of the leading brands in the banking & financial services sector.

The table below lists the Discover Financial Services SWOT (Strengths, Weaknesses, Opportunities, Threats), top Discover Financial Services competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Discover Financial Services SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Discover Financial Services Brand Analysis
Parent Company

Sears Holdings Corporation


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

There’s always something more to Discover


A firm specializing in consumer financial services and provides a wide range of financial products to retail customers

Discover Financial Services STP

Individuals, High Net Worth Individuals (HNI’s) and large investors

Target Group

Individuals & HNI’s


One of the largest consumer financial services offering unique products to its customers

SWOT Analysis of Discover Financial Services
Discover Financial Services Strengths

Below are the Strengths in the SWOT Analysis of Discover Financial Services:

1. One of the largest credit card brand in United States with 50 million cardholders
2. Can leverage the acquisitions done like, Diners card, TARP, etc.
3. The growth in the EPS of the firm is significantly better than the industry average

4. 11,000+ employees with the organization

5. The brand also has savings products, personal loans, student loans, and home mortgage loans

Discover Financial Services Weaknesses

Here are the weaknesses in the Discover Financial Services SWOT Analysis:

1. Is limited to only consumer financial services, i.e., Retail Banking
2. Issues credit cards directly to customers which increased operational cost

Discover Financial Services Opportunities

Following are the Opportunities in Discover Financial Services SWOT Analysis:

1. Can diversify into Corporate banking, Preferred banking, etc.
2. Can tie up with financial institutions for issuing cards

3. Can expand to other geographic locations

Discover Financial Services Threats

The threats in the SWOT Analysis of Discover Financial Services are as mentioned:

1. Uncertainty in the economic outlook poses challenges in its operations
2. Adapting to fluctuating Interest rates as well as new Govt. regulations becomes a difficult task for the firm

3. Increasing competitor activity can affect the business operations

Discover Financial Services Competition
Discover Financial Services Competitors

Below are the top 5 competitors of Discover Financial Services:

1. Visa
2. MasterCard
3. American Express

4. Citibank

5. JP Morgan


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Discover Financial Services. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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