Standard Bank of South Africa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Standard Bank of South Africa analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Bank of South Africa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Bank of South Africa to benchmark its business & performance as compared to the competitors and industry. Standard Bank of South Africa is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Standard Bank of South Africa competitors and includes Standard Bank of South Africa target market, segmentation, positioning & Unique Selling Proposition (USP).

Standard Bank of South Africa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Standard Bank of South Africa Brand Analysis
Parent Company

Standard Bank of South Africa Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Moving Forward

USP

One of the largest banks in South Africa offering diversified financial products and services

Standard Bank of South Africa STP
Standard Bank of South Africa Segmentation

Individuals, High Net Worth (HNI) Individuals and large firms looking for financial services

Standard Bank of South Africa Target Market

Individuals and large firms interested in financial products

Standard Bank of South Africa Positioning

A financial service provide offering diversified services under retail banking, corporate banking, private banking and insurance services

Standard Bank of South Africa SWOT Analysis
Standard Bank of South Africa Strengths

Below are the Strengths in the SWOT Analysis of Standard Bank of South Africa:

1. One of the largest financial services groups in South Africa
2. Has international presence in few countries like UK, Russia, Turkey, etc.
3. Offers wide range of financial products from retail banking, investment services internet banking, corporate banking to insurance services
4. Strategic alliance with Industrial and Commercial Bank of China (ICBC) can be leveraged

5. Nearly 50,000 people are employed with the bank

6. Products & services include Commercial banking, Investment banking, Investment management

Standard Bank of South Africa Weaknesses

Here are the weaknesses in the Standard Bank of South Africa SWOT Analysis:

1. Major players operating in South Africa offering same kinds of products
2. Being a leading player, always in the public eye for any decision it takes, which can backfire at times

Standard Bank of South Africa Opportunities

Following are the Opportunities in Standard Bank of South Africa SWOT Analysis:

1. Can expand to other countries where the financial sector is not developed
2. Can form strategic alliance with big financial firms or acquire other smaller financial firms

3. Expansion of services to people across communities and incomes

Standard Bank of South Africa Threats

The threats in the SWOT Analysis of Standard Bank of South Africa are as mentioned:

1. Instable and uncertain political as well as economic outlook of South Africa
2. Fluctuations in regulatory policies will hamper the banking operations

Standard Bank of South Africa Competition
Competitors

Below are the top 5 Standard Bank of South Africa competitors:

1. Wesbank
2. FirstRand Bank
3. Nedbank

4. Citibank

5. Barclays


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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