Standard Bank of South Africa SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2721

SWOT Analysis of Standard Bank of South Africa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Bank of South Africa

Parent Company

Standard Bank of South Africa Limited




Banking & Financial Services

Tagline/ Slogan

Moving Forward


One of the largest banks in South Africa offering diversified financial products and services

Standard Bank of South Africa STP


Individuals, High Net Worth (HNI) Individuals and large firms looking for financial services

Target Group

Individuals and large firms interested in financial products


A financial service provide offering diversified services under retail banking, corporate banking, private banking and insurance services

Standard Bank of South Africa SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Bank of South Africa. Strengths are:

1. One of the largest financial services groups in South Africa
2. Has international presence in few countries like UK, Russia, Turkey, etc.
3. Offers wide range of financial products from retail banking, investment services internet banking, corporate banking to insurance services
4. Strategic alliance with Industrial and Commercial Bank of China (ICBC) can be leveraged

5. Nearly 50,000 people are employed with the bank

6. Products & services include Commercial banking, Investment banking, Investment management


Here are the weaknesses of Standard Bank of South Africa :

1. Major players operating in South Africa offering same kinds of products
2. Being a leading player, always in the public eye for any decision it takes, which can backfire at times


Following are the Opportunities of Standard Bank of South Africa :

1. Can expand to other countries where the financial sector is not developed
2. Can form strategic alliance with big financial firms or acquire other smaller financial firms

3. Expansion of services to people across communities and incomes


The threats of Standard Bank of South Africa are as mentioned :

1. Instable and uncertain political as well as economic outlook of South Africa
2. Fluctuations in regulatory policies will hamper the banking operations

Standard Bank of South Africa Competition


Below are the 5 main Standard Bank of South Africa competitors :

1. Wesbank
2. FirstRand Bank
3. Nedbank

4. Citibank

5. Barclays

The brandguide table above concludes the Standard Bank of South Africa SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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