Capitec Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4648

SWOT Analysis of Capitec Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capitec Bank

Parent Company

Capitec Bank


Financial Institutions


Banking & Financial Services

Tagline/ Slogan

Simplicity is the ultimate sophistication


One of the leading banks of South Africa which provides a diverse range of financial products and services to its customers



Banking & Financial Services

Target Group

Individuals, firms and large investors


A commercial bank which offers wide range of financial products and services to its customers

SWOT Analysis


1. Licensed by Reserve Bank of South Africa -> instills confidence to its customers
2. Has a diversified product portfolio to offer to its customers
3. Over 3.5+ million customers and 500 branches
4. Has recently touched the top five banks list in South Africa

5. Over 7000+ employees in the organization

6. The products include Loans, Checking, Savings, Investments, Debit Cards


1. Has limited coverage of corporate banking products
2. Mostly confined to South Africa


1. Can form strategic alliance or acquire other banks to capture more market & increase its asset base
2. Can diversify into corporate Banking domain
3. Can expand to other geographies


1. Highly dependent upon the macroeconomic conditions of the country
2. Ebola virus has affected the social development index of South Africa-> affecting the bank’s profitability and its operations
3. Market share might get compromised in future because of major players in the market



1. Standard Bank Group
2. Absa Group
3. FirstRand Bank Group

4. Nedbank Group

5. Investec Group

6. Bidwest Bank Ltd.

7. Imperial Bank

8. Sasfin Bank Ltd.

The table above concludes the Capitec Bank SWOT analysis along with its marketing and brand parameters.


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