Angel Broking SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7536

SWOT Analysis of Angel Broking with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Angel Broking

Parent Company

Angel Group


Brokerage Houses, Consumer Financial Services


Banking and Financial Services

Tagline/ Slogan

Service truly personalized


Unique retail-focused stock trading business model




Target Group

Urban and Rural Investors


Complete Investment and Stock trading Solutions

SWOT Analysis


1. Innovative range of financial products  
2.  Known for transparent functioning
3.  Innovative I. T solutions for customers

4. Emphasis on building stronger bond with customers
5. Services offered include Equity Trading, Commodities, Portfolio Management Services, Mutual Funds, Life Insurance, IPO, Depository Services, Investment Advisory


1. Less penetration in rural areas

2. Indians are mostly conservative and prefer investing in Gold and land


1. High purchasing power and people looking to more investment opportunities

2. Growing rural market
3. Earning Urban Youth


1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market



1.  Sharekhan

2.  Indiainfoline (IIFL)

3.  Indiabulls

The table above concludes the Angel Broking SWOT analysis along with its marketing and brand parameters.


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