Angel Broking SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Angel Broking analyses the brand by its strengths, weaknesses, opportunities & threats. In Angel Broking SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Angel Broking to benchmark its business & performance as compared to the competitors. Angel Broking is one of the leading brands in the banking & financial services sector.

The article below lists the Angel Broking SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Angel Broking SWOT Analysis:

SWOT Analysis of Angel Broking

For Angel Broking, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Angel Broking Strengths

The strengths of Angel Broking looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Angel Broking :

1. Innovative range of financial products  
2.  Known for transparent functioning
3.  Innovative I. T solutions for customers

4. Emphasis on building stronger bond with customers
5. Services offered include Equity Trading, Commodities, Portfolio Management Services, Mutual Funds, Life Insurance, IPO, Depository Services, Investment Advisory

Angel Broking Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Angel Broking SWOT Analysis:

1. Less penetration in rural areas

2. Indians are mostly conservative and prefer investing in Gold and land

Angel Broking Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Angel Broking SWOT Analysis:

1. High purchasing power and people looking to more investment opportunities

2. Growing rural market
3. Earning Urban Youth

Angel Broking Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Angel Broking are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Angel Broking Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Angel Broking:

1.  Sharekhan

2.  Indiainfoline (IIFL)

3.  Indiabulls

Hence this concludes the Angel Broking SWOT analysis.

Continue reading more about the brand/company.

About Angel Broking

Angel Broking Overview
Parent Company

Angel Group


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Service truly personalized


Unique retail-focused stock trading business model

Angel Broking STP


Target Market

Urban and Rural Investors


Complete Investment and Stock trading Solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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