Angel Broking SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Angel Broking analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Angel Broking SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Angel Broking to benchmark its business & performance as compared to the competitors and industry. As of 2020, Angel Broking is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Angel Broking competitors and includes Angel Broking target market, segmentation, positioning & Unique Selling Proposition (USP).

Angel Broking SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Angel Broking Brand Analysis
Parent Company

Angel Group


Brokerage Houses, Consumer Financial Services


Banking & Financial Services

Tagline/ Slogan

Service truly personalized


Unique retail-focused stock trading business model

Angel Broking STP
Angel Broking Segmentation


Angel Broking Target Market

Urban and Rural Investors

Angel Broking Positioning

Complete Investment and Stock trading Solutions

Angel Broking SWOT Analysis
Angel Broking Strengths

Below are the Strengths in the SWOT Analysis of Angel Broking:

1. Innovative range of financial products  
2.  Known for transparent functioning
3.  Innovative I. T solutions for customers

4. Emphasis on building stronger bond with customers
5. Services offered include Equity Trading, Commodities, Portfolio Management Services, Mutual Funds, Life Insurance, IPO, Depository Services, Investment Advisory

Angel Broking Weaknesses

Here are the weaknesses in the Angel Broking SWOT Analysis:

1. Less penetration in rural areas

2. Indians are mostly conservative and prefer investing in Gold and land

Angel Broking Opportunities

Following are the Opportunities in Angel Broking SWOT Analysis:

1. High purchasing power and people looking to more investment opportunities

2. Growing rural market
3. Earning Urban Youth

Angel Broking Threats

The threats in the SWOT Analysis of Angel Broking are as mentioned:

1.  Stringent Economic measures by Government and RBI
2.  Entry of foreign finance firms in Indian Market

Angel Broking Competition

Below are the top 3 Angel Broking competitors:

1.  Sharekhan

2.  Indiainfoline (IIFL)

3.  Indiabulls

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Angel Broking. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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