PayPal SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 12112

SWOT analysis of PayPal analyses the brand/company with its strengths, weaknesses, opportunities & threats. PayPal is one of the leading brands in the banking & financial services sector. The table below also lists the top PayPal competitors and elaborates PayPal segmentation, targeting, positioning & USP.

PayPal SWOT, Competitors, Marketing STP & Brand analysis Table
PayPal Brand Analysis
Parent Company

eBay

Category

Online payment Company, Ecommerce Finance

Sector

Banking & Financial Services

Tagline/ Slogan

The safer way to pay online

USP

Largest market Share

PayPal STP
Segment

Online Payment processing

Target Group

Online consumers looking for financial solutions

Positioning

Ecommerce and financial solutions

PayPal SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PayPal. Strengths are:

1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.

Weaknesses

Here are the weaknesses in the PayPal SWOT Analysis:

1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India

Opportunities

Following are the Opportunities in PayPal SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

Threats

The threats in the SWOT Analysis of PayPal are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats

PayPal Competition
Competitors

Below are the top 3 PayPal competitors:

1.  Google Checkout
2. Moneybookers
3. Wirecard

The brandguide table above concludes the PayPal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PayPal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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