PayPal SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

PayPal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PayPal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

PayPal is one of the leading brands in the banking & financial services sector. The article below lists the PayPal SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

PayPal Strengths

The strengths of PayPal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of PayPal :

1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.

PayPal Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the PayPal SWOT Analysis:

1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India

Read more about PayPal

PayPal Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in PayPal SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

PayPal Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of PayPal are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats

Read Similar SWOT analysis

Hence this concludes the PayPal SWOT analysis.

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About PayPal

PayPal Overview
Parent Company



Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

The safer way to pay online


Largest market Share

PayPal STP

Online Payment processing

Target Market

Online consumers looking for financial solutions


Ecommerce and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to PayPal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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