PayPal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of PayPal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PayPal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PayPal to benchmark its business & performance as compared to the competitors and industry. As of 2020, PayPal is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PayPal competitors and includes PayPal target market, segmentation, positioning & Unique Selling Proposition (USP).

PayPal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PayPal Brand Analysis
Parent Company



Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

The safer way to pay online


Largest market Share

PayPal STP
PayPal Segmentation

Online Payment processing

PayPal Target Market

Online consumers looking for financial solutions

PayPal Positioning

Ecommerce and financial solutions

PayPal SWOT Analysis
PayPal Strengths

Below are the Strengths in the SWOT Analysis of PayPal:

1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.

PayPal Weaknesses

Here are the weaknesses in the PayPal SWOT Analysis:

1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India

PayPal Opportunities

Following are the Opportunities in PayPal SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

PayPal Threats

The threats in the SWOT Analysis of PayPal are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats

PayPal Competition

Below are the top 3 PayPal competitors:

1.  Google Checkout
2. Moneybookers
3. Wirecard

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PayPal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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