PayPal SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 12769

SWOT analysis of PayPal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PayPal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PayPal to benchmark its business & performance as compared to the competitors and industry. PayPal is one of the leading brands in the banking & financial services sector. The table below also lists the top PayPal competitors and elaborates PayPal market segmentation, target group, positioning & Unique Selling Proposition (USP).

PayPal SWOT, Competitors, Marketing STP & Brand analysis Table
PayPal Brand Analysis
Parent Company



Online payment Company, Ecommerce Finance


Banking & Financial Services

Tagline/ Slogan

The safer way to pay online


Largest market Share

PayPal STP

Online Payment processing

Target Group

Online consumers looking for financial solutions


Ecommerce and financial solutions

PayPal SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PayPal. Strengths are:

1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.


Here are the weaknesses in the PayPal SWOT Analysis:

1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India


Following are the Opportunities in PayPal SWOT Analysis:

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets


The threats in the SWOT Analysis of PayPal are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats

PayPal Competition

Below are the top 3 PayPal competitors:

1.  Google Checkout
2. Moneybookers
3. Wirecard

The brandguide table above concludes the PayPal SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PayPal. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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