PayPal SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 11141
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SWOT Analysis of PayPal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PayPal

Parent Company

eBay

Category

Online payment Company, Ecommerce Finance

Sector

Banking & Financial Services

Tagline/ Slogan

The safer way to pay online

USP

Largest market Share

PayPal STP

Segment

Online Payment processing

Target Group

Online consumers looking for financial solutions

Positioning

Ecommerce and financial solutions

PayPal SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PayPal :

1. Highly secured online Infrastructure

2. Available in 24 currencies worldwide
3. Spread over 190 markets all over the world
4. More than 153 million online accounts
5. PayPal presents anti-phishing advice on their website[72] for identifying and reporting phishing.

Weaknesses

1.  High exposure to risk and frauds

2. Paypal has faced controversies regarding payment transactions

3. Not to popular in emerging economies where people are conservative for online payments
4. Local restrictions in countries like China, Japan, Taiwan, Brazil, India

Opportunities

1.  Cashless economies
2.  Digital currency

3. Upcoming ecommerce markets

Threats

1.  Stringent economic policies world over
2.  Highly  competitive environment

3. Hacking and fraud threats

PayPal Competition

Competitors

Below are the 3 main PayPal competitors :

1.  Google Checkout
2. Moneybookers
3. Wirecard


The brandguide table above concludes the PayPal SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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