VISA SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

VISA SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of VISA, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

VISA is one of the leading brands in the banking & financial services sector. The article below lists the VISA SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of VISA

For VISA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

VISA Strengths

The strengths of VISA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of VISA :

1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide

VISA Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the VISA SWOT Analysis:

1.  High exposure to risk and fraud

2. Litigation risks

VISA Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in VISA SWOT Analysis:

1.  Cashless economies in developing and emerging economies
2.  Digital currency

VISA Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of VISA are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Hence this concludes the VISA SWOT analysis.

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About VISA

VISA Overview
Parent Company



Credit Card Company, Consumer Finance


Banking & Financial Services

Tagline/ Slogan

Go with Visa; More people go with Visa


Strong global presence


Credit card users looking for payment solutions

Target Market

Retail consumers from the urban areas


Credit and financial solutions

VISA Competitors

1.  Mastercard

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to VISA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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