VISA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of VISA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In VISA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VISA to benchmark its business & performance as compared to the competitors and industry. As of 2020, VISA is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top VISA competitors and includes VISA target market, segmentation, positioning & Unique Selling Proposition (USP).

VISA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
VISA Brand Analysis
Parent Company

VISA Inc

Category

Credit Card Company, Consumer Finance

Sector

Banking & Financial Services

Tagline/ Slogan

Go with Visa; More people go with Visa

USP

Strong global presence

VISA STP
VISA Segmentation

Credit card users looking for payment solutions

VISA Target Market

Retail consumers from the urban areas

VISA Positioning

Credit and financial solutions

VISA SWOT Analysis
VISA Strengths

Below are the Strengths in the SWOT Analysis of VISA:

1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide

VISA Weaknesses

Here are the weaknesses in the VISA SWOT Analysis:

1.  High exposure to risk and fraud

2. Litigation risks

VISA Opportunities

Following are the Opportunities in VISA SWOT Analysis:

1.  Cashless economies in developing and emerging economies
2.  Digital currency

VISA Threats

The threats in the SWOT Analysis of VISA are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

VISA Competition
Competitors

1.  Mastercard


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VISA. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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