Published in Banking & Financial Services category by MBA Skool Team
VISA is one of the leading brands in the banking & financial services sector. VISA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of VISA:
Strong supply chain and branding through advertising
Has over 7000 employees and over 8500 branches globally
Visa’s global network (known as VisaNet) processed 62 billion transactions
VISA has been sponsoring a lot of major global sporting events
Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide
Above are the strengths in the SWOT Analysis of VISA. The strengths of VISA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High exposure to risk and fraud
These were the weaknesses in the VISA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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