VISA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of VISA analyses the brand by its strengths, weaknesses, opportunities & threats. In VISA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like VISA to benchmark its business & performance as compared to the competitors. VISA is one of the leading brands in the banking & financial services sector.

The article below lists the VISA SWOT (Strengths, Weaknesses, Opportunities, Threats), top VISA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About VISA

VISA Overview
Parent Company

VISA Inc

Category

Credit Card Company, Consumer Finance

Sector

Banking & Financial Services

Tagline/ Slogan

Go with Visa; More people go with Visa

USP

Strong global presence

VISA STP
Segmentation

Credit card users looking for payment solutions

Target Market

Retail consumers from the urban areas

Positioning

Credit and financial solutions

SWOT Analysis of VISA

For VISA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the VISA SWOT Analysis:

VISA Strengths

The strengths of VISA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of VISA :

1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide

VISA Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the VISA SWOT Analysis:

1.  High exposure to risk and fraud

2. Litigation risks


VISA Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in VISA SWOT Analysis:

1.  Cashless economies in developing and emerging economies
2.  Digital currency


VISA Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of VISA are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

VISA Competitors

1.  Mastercard


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to VISA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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