VISA SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 13057

SWOT Analysis of VISA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Credit Card Company, Consumer Finance


Banking & Financial Services

Tagline/ Slogan

Go with Visa; More people go with Visa


Strong global presence



Credit card users looking for payment solutions

Target Group

Retail consumers from the urban areas


Credit and financial solutions

VISA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of VISA :

1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62 billion transactions
5. VISA has been sponsoring a lot of major global sporting events
6. Visa launched "Currency of Progress," an effort to better educate the world about how digital currency advances economic empowerment and business efficiency worldwide


1.  High exposure to risk and fraud

2. Litigation risks


1.  Cashless economies in developing and emerging economies
2.  Digital currency


1.  Stringent economic policies world over
2.  Highly  competitive environment

VISA Competition


1.  Mastercard

The brandguide table above concludes the VISA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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