Credit Agricole SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Credit Agricole analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Credit Agricole SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Credit Agricole to benchmark its business & performance as compared to the competitors and industry. As of 2020, Credit Agricole is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Credit Agricole competitors and includes Credit Agricole target market, segmentation, positioning & Unique Selling Proposition (USP).

Credit Agricole SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Credit Agricole Brand Analysis
Parent Company

Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)




Banking & Financial Services

Tagline/ Slogan

Common sense has a future (Le bon sens a de l’avenir)


Crédit Agricole S.A. (CASA) is the largest retail banking group in France

Credit Agricole STP
Credit Agricole Segmentation

Business and Personal Banking

Credit Agricole Target Market

Large enteprises and individual investors

Credit Agricole Positioning

Complete Banking and financial solutions

Credit Agricole SWOT Analysis
Credit Agricole Strengths

Below are the Strengths in the SWOT Analysis of Credit Agricole:

1. Strong Investment banking division
2. Commitment towards sustainable development; signatory to United Nations global impact
3. Has over 11,500 branches and over 160,000 employees
4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking

Credit Agricole Weaknesses

Here are the weaknesses in the Credit Agricole SWOT Analysis:

1. Mediocre Marketing and lack of advertising as compared to global brands

2. Low presence outside Europe
3. French Govt fined bank for charging extra fees

Credit Agricole Opportunities

Following are the Opportunities in Credit Agricole SWOT Analysis:

1.  Growing Forex market
2.  Expansion to emerging economies

Credit Agricole Threats

The threats in the SWOT Analysis of Credit Agricole are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Economic meltdown and Govt policies

Credit Agricole Competition

Below are the top 3 Credit Agricole competitors:

1.  Credit Suisse Bank
2.  Barclays Bank

3.  BPCE

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Credit Agricole. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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