Credit Agricole SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3404

SWOT Analysis of Credit Agricole with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Credit Agricole

Parent Company

Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)




Banking and financial services

Tagline/ Slogan

Common sense has a future (Le bon sens a de l’avenir)


Crédit Agricole S.A. (CASA) is the largest retail banking group in France



Business and Personal Banking

Target Group

Large enteprises and individual investors


Complete Banking and financial solutions

SWOT Analysis


1. Strong Investment banking division
2. Commitment towards sustainable development; signatory to United Nations global impact
3. Has over 11,500 branches and over 160,000 employees
4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking


1. Mediocre Marketing and lack of advertising as compared to global brands

2. Low presence outside Europe
3. French Govt fined bank for charging extra fees


1.  Growing Forex market
2.  Expansion to emerging economies


1.  Stringent economic policies world over
2.  Highly competitive environment
3. Economic meltdown and Govt policies



1.  Credit Suisse Bank
2.  Barclays Bank

3.  BPCE

The table above concludes the Credit Agricole SWOT analysis along with its marketing and brand parameters.


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