Credit Agricole SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Credit Agricole SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Credit Agricole, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Credit Agricole is one of the leading brands in the banking & financial services sector. The article below lists the Credit Agricole SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Credit Agricole Strengths

The strengths of Credit Agricole looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Credit Agricole :

1. Strong Investment banking division
2. Commitment towards sustainable development; signatory to United Nations global impact
3. Has over 11,500 branches and over 160,000 employees
4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking

Credit Agricole Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Credit Agricole SWOT Analysis:

1. Mediocre Marketing and lack of advertising as compared to global brands

2. Low presence outside Europe
3. French Govt fined bank for charging extra fees

Credit Agricole Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Credit Agricole SWOT Analysis:

1.  Growing Forex market
2.  Expansion to emerging economies

Credit Agricole Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Credit Agricole are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Economic meltdown and Govt policies

Hence this concludes the Credit Agricole SWOT analysis.

Continue reading more about the brand/company.

About Credit Agricole

Credit Agricole Overview
Parent Company

Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)




Banking & Financial Services

Tagline/ Slogan

Common sense has a future (Le bon sens a de l’avenir)


Crédit Agricole S.A. (CASA) is the largest retail banking group in France

Credit Agricole STP

Business and Personal Banking

Target Market

Large enteprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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