Published in Banking & Financial Services category by MBA Skool Team
Credit Agricole is one of the leading brands in the banking & financial services sector. Credit Agricole SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Credit Agricole:
Commitment towards sustainable development; signatory to United Nations global impact
Has over 11,500 branches and over 160,000 employees
Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking
Above are the strengths in the SWOT Analysis of Credit Agricole. The strengths of Credit Agricole looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Credit Agricole Weaknesses
Mediocre Marketing and lack of advertising as compared to global brands
Low presence outside Europe
French Govt fined bank for charging extra fees
These were the weaknesses in the Credit Agricole SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Credit Agricole Opportunities
Growing Forex market
Expansion to emerging economies
Above we covered the opportunities in Credit Agricole SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Credit Agricole Threats
Stringent economic policies world over
Highly competitive environment
Economic meltdown and Govt policies
The threats in the SWOT Analysis of Credit Agricole are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Credit Agricole SWOT analysis.
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About Credit Agricole
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Credit Agricole Overview
Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)
Common sense has a future (Le bon sens a de l’avenir)
Crédit Agricole S.A. (CASA) is the largest retail banking group in France
Credit Agricole STP
Business and Personal Banking
Large enteprises and individual investors
Complete Banking and financial solutions
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