Credit Agricole SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Credit Agricole covering strengths, weaknesses, opportunities and threats.

Credit Agricole Strengths

  1. Strong Investment banking division
  2. Commitment towards sustainable development; signatory to United Nations global impact
  3. Has over 11,500 branches and over 160,000 employees
  4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking

Above are the strengths in the SWOT Analysis of Credit Agricole. The strengths of Credit Agricole looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Credit Agricole Weaknesses

  1. Mediocre Marketing and lack of advertising as compared to global brands
  2. Low presence outside Europe
  3. French Govt fined bank for charging extra fees

These were the weaknesses in the Credit Agricole SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Credit Agricole Opportunities

  1. Growing Forex market
  2.  Expansion to emerging economies

Above we covered the opportunities in Credit Agricole SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Credit Agricole Threats

  1. Stringent economic policies world over
  2. Highly competitive environment
  3. Economic meltdown and Govt policies

The threats in the SWOT Analysis of Credit Agricole are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Credit Agricole SWOT analysis.

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About Credit Agricole

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Credit Agricole Overview
Parent Company

Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Common sense has a future (Le bon sens a de l’avenir)

USP

Crédit Agricole S.A. (CASA) is the largest retail banking group in France

Credit Agricole STP
Segmentation

Business and Personal Banking

Target Market

Large enteprises and individual investors

Positioning

Complete Banking and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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