Credit Agricole SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Credit Agricole analyses the brand by its strengths, weaknesses, opportunities & threats. In Credit Agricole SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Credit Agricole to benchmark its business & performance as compared to the competitors. Credit Agricole is one of the leading brands in the banking & financial services sector.

The article below lists the Credit Agricole SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Credit Agricole SWOT Analysis:

SWOT Analysis of Credit Agricole

For Credit Agricole, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Credit Agricole Strengths

The strengths of Credit Agricole looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Credit Agricole :

1. Strong Investment banking division
2. Commitment towards sustainable development; signatory to United Nations global impact
3. Has over 11,500 branches and over 160,000 employees
4. Services offered include French Retail Banking, International Retail Banking, Specialised Financial Services, Asset Management, Insurance and Private Banking, Corporate and Investment Banking

Credit Agricole Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Credit Agricole SWOT Analysis:

1. Mediocre Marketing and lack of advertising as compared to global brands

2. Low presence outside Europe
3. French Govt fined bank for charging extra fees

Credit Agricole Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Credit Agricole SWOT Analysis:

1.  Growing Forex market
2.  Expansion to emerging economies

Credit Agricole Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Credit Agricole are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Economic meltdown and Govt policies

Credit Agricole Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Credit Agricole:

1.  Credit Suisse Bank
2.  Barclays Bank

3.  BPCE

Hence this concludes the Credit Agricole SWOT analysis.

Continue reading more about the brand/company.

About Credit Agricole

Credit Agricole Overview
Parent Company

Caisses Régionales de Crédit Agricole Mutuel(retail bank cooperative)




Banking & Financial Services

Tagline/ Slogan

Common sense has a future (Le bon sens a de l’avenir)


Crédit Agricole S.A. (CASA) is the largest retail banking group in France

Credit Agricole STP

Business and Personal Banking

Target Market

Large enteprises and individual investors


Complete Banking and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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