Published in Banking & Financial Services category by MBA Skool Team
ICBC is one of the leading brands in the banking & financial services sector. ICBC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ICBC:
Strong client base, 18,000 outlets including over 100 overseas branches globally
Large network inside and outside China
Emphasis on social causes
Has over 3,50,000 employees
It is said to be the largest bank in the world by profit and market capitalization
Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China
Above are the strengths in the SWOT Analysis of ICBC. The strengths of ICBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lack of global presence as compared to other banks
These were the weaknesses in the ICBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of China's 'Big Four' state-owned commercial banks
Merchant and Personal Banking
Enterprise and individual investors
Complete Banking and financial solutions
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