ICBC SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

ICBC is one of the leading brands in the banking & financial services sector. ICBC SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ICBC:

ICBC Strengths

  1. Strong client base, 18,000 outlets including over 100 overseas branches globally
  2. Large network inside and outside China
  3. Emphasis on social causes
  4. Has over 3,50,000 employees
  5. It is said to be the largest bank in the world by profit and market capitalization
  6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China

Above are the strengths in the SWOT Analysis of ICBC. The strengths of ICBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ICBC Weaknesses

  1. Lack of global presence as compared to other banks

These were the weaknesses in the ICBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ICBC Opportunities

  1. Growing Forex market
  2. Global Asset management
  3. Expanding operations to other countries

Above we covered the opportunities in ICBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ICBC Threats

  1. Stringent economic policies world over
  2. Highlycompetitive environment

The threats in the SWOT Analysis of ICBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ICBC SWOT analysis.

Continue reading more about the brand/company.

About ICBC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ICBC Overview
Parent Company

Chinese Government

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Moving Forward

USP

One of China's 'Big Four' state-owned commercial banks

ICBC STP
Segmentation

Merchant and Personal Banking

Target Market

Enterprise and individual investors

Positioning

Complete Banking and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ICBC. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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