Industrial and Commercial Bank of China (ICBC) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5684

SWOT Analysis of Industrial and Commercial Bank of China (ICBC) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Industrial and Commercial Bank of China ICBC

Parent Company

Chinese Government




Banking & Financial Services

Tagline/ Slogan

Moving Forward


One of China's 'Big Four' state-owned commercial banks

Industrial and Commercial Bank of China (ICBC) STP


Merchant and Personal Banking

Target Group

Enterprise and individual investors


Complete Banking and financial solutions

Industrial and Commercial Bank of China (ICBC) SWOT Analysis


1. Strong client base, 18,000 outlets including over 100 overseas branches globally
2. Large network inside and outside China
3. Emphasis on social causes

4. Has over 3,50,000 employees
5. It is said to be the largest bank in the world by profit and market capitalization
6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China


1.  Lack of global presence as compared to other banks


1.  Growing Forex market
2.  Global Asset management
3. Expanding operations to other countries


1.  Stringent economic policies world over
2.  Highly  competitive environment

Industrial and Commercial Bank of China (ICBC) Competition


1. Bank of China

2.Agricultural Bank of China
3.China Construction Bank

The brandguide table above concludes the Industrial and Commercial Bank of China (ICBC) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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