Industrial and Commercial Bank of China (ICBC) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Industrial and Commercial Bank of China (ICBC) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Industrial and Commercial Bank of China (ICBC) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Industrial and Commercial Bank of China (ICBC) to benchmark its business & performance as compared to the competitors and industry. As of 2020, Industrial and Commercial Bank of China (ICBC) is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Industrial and Commercial Bank of China (ICBC) competitors and includes Industrial and Commercial Bank of China (ICBC) target market, segmentation, positioning & Unique Selling Proposition (USP).

Industrial and Commercial Bank of China (ICBC) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Industrial and Commercial Bank of China (ICBC) Brand Analysis
Parent Company

Chinese Government

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Moving Forward

USP

One of China's 'Big Four' state-owned commercial banks

Industrial and Commercial Bank of China (ICBC) STP
Industrial and Commercial Bank of China (ICBC) Segmentation

Merchant and Personal Banking

Industrial and Commercial Bank of China (ICBC) Target Market

Enterprise and individual investors

Industrial and Commercial Bank of China (ICBC) Positioning

Complete Banking and financial solutions

Industrial and Commercial Bank of China (ICBC) SWOT Analysis
Industrial and Commercial Bank of China (ICBC) Strengths

Below are the Strengths in the SWOT Analysis of Industrial and Commercial Bank of China (ICBC):

1. Strong client base, 18,000 outlets including over 100 overseas branches globally
2. Large network inside and outside China
3. Emphasis on social causes

4. Has over 3,50,000 employees
5. It is said to be the largest bank in the world by profit and market capitalization
6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China

Industrial and Commercial Bank of China (ICBC) Weaknesses

Here are the weaknesses in the Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

1.  Lack of global presence as compared to other banks

Industrial and Commercial Bank of China (ICBC) Opportunities

Following are the Opportunities in Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management
3. Expanding operations to other countries

Industrial and Commercial Bank of China (ICBC) Threats

The threats in the SWOT Analysis of Industrial and Commercial Bank of China (ICBC) are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Industrial and Commercial Bank of China (ICBC) Competition
Competitors

Below are the top 3 Industrial and Commercial Bank of China (ICBC) competitors:

1. Bank of China

2.Agricultural Bank of China
3.China Construction Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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