Industrial and Commercial Bank of China (ICBC) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6440

SWOT analysis of Industrial and Commercial Bank of China (ICBC) analyses the brand/company with its strengths, weaknesses, opportunities & threats. Industrial and Commercial Bank of China (ICBC) is one of the leading brands in the banking & financial services sector. The table below also lists the top Industrial and Commercial Bank of China (ICBC) competitors and elaborates Industrial and Commercial Bank of China (ICBC) segmentation, targeting, positioning & USP.

Industrial and Commercial Bank of China ICBC

Parent Company

Chinese Government

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Moving Forward

USP

One of China's 'Big Four' state-owned commercial banks

Industrial and Commercial Bank of China (ICBC) STP

Segment

Merchant and Personal Banking

Target Group

Enterprise and individual investors

Positioning

Complete Banking and financial solutions

Industrial and Commercial Bank of China (ICBC) SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Industrial and Commercial Bank of China (ICBC). Strengths are:

1. Strong client base, 18,000 outlets including over 100 overseas branches globally
2. Large network inside and outside China
3. Emphasis on social causes

4. Has over 3,50,000 employees
5. It is said to be the largest bank in the world by profit and market capitalization
6. Services to 3.6 million corporate clients and 200 million individual customers through 16,000 outlets across China

Weaknesses

Here are the weaknesses in the Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

1.  Lack of global presence as compared to other banks

Opportunities

Following are the Opportunities in Industrial and Commercial Bank of China (ICBC) SWOT Analysis:

1.  Growing Forex market
2.  Global Asset management
3. Expanding operations to other countries

Threats

The threats in the SWOT Analysis of Industrial and Commercial Bank of China (ICBC) are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment

Industrial and Commercial Bank of China (ICBC) Competition

Competitors

Below are the top 3 Industrial and Commercial Bank of China (ICBC) competitors:

1. Bank of China

2.Agricultural Bank of China
3.China Construction Bank


The brandguide table above concludes the Industrial and Commercial Bank of China (ICBC) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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