NatWest SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

NatWest SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of NatWest, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

NatWest is one of the leading brands in the banking & financial services sector. The article below lists the NatWest SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

NatWest Strengths

The strengths of NatWest looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of NatWest :

1. Diversified Banking Solutions
2. State of art I.T infrastructure
3. Customer Satisfaction is the focus of all functions

4. Aggressive Marketing and brand presence
5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain
6. Has over 7 million customers and 850,000 small business accounts
7. NatWest was associated in sponsoring major sports events

NatWest Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the NatWest SWOT Analysis:

1.  Controversies related to internal audits damaged brand Image

2. Less global penetration

Read more about NatWest

NatWest Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in NatWest SWOT Analysis:

1.  Growing Forex market
2.  Expansion in emerging economies

NatWest Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of NatWest are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Stringent Govt policies and fluctuating financial markets

Hence this concludes the NatWest SWOT analysis.

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About NatWest

NatWest Overview
Parent Company

Royal Bank of Scotland Group

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Helpful Banking

USP

NatWest is the largest retail and commercial bank in the UK

NatWest STP
Segmentation

Business and Private Banking

Target Market

Enterprises and individual investors

Positioning

Complete Banking and financial solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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