NatWest SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4022

SWOT Analysis of NatWest with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NatWest (National Westminster Bank)

Parent Company

Royal Bank of Scotland Group




Banking & Financial Services

Tagline/ Slogan

Helpful Banking


NatWest is the largest retail and commercial bank in the UK

NatWest STP


Business and Private Banking

Target Group

Enterprises and individual investors


Complete Banking and financial solutions

NatWest SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NatWest :

1. Diversified Banking Solutions
2. State of art I.T infrastructure
3. Customer Satisfaction is the focus of all functions

4. Aggressive Marketing and brand presence
5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain
6. Has over 7 million customers and 850,000 small business accounts
7. NatWest was associated in sponsoring major sports events


1.  Controversies related to internal audits damaged brand Image

2. Less global penetration


1.  Growing Forex market
2.  Expansion in emerging economies


1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Stringent Govt policies and fluctuating financial markets

NatWest Competition


Below are the 3 main NatWest competitors :

1.  Credit Suisse Bank
2.  Barclays Bank

3.  Standard Chartered

The brandguide table above concludes the NatWest SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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