NatWest SWOT Analysis, Competitors & USP

SWOT analysis of NatWest analyses the brand by its strengths, weaknesses, opportunities & threats. In NatWest SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NatWest to benchmark its business & performance as compared to the competitors. NatWest is one of the leading brands in the banking & financial services sector.

The article below lists the NatWest SWOT (Strengths, Weaknesses, Opportunities, Threats), top NatWest competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About NatWest

NatWest Overview
Parent Company	Royal Bank of Scotland Group
Category	Bank
Sector	Banking & Financial Services
Tagline/ Slogan	Helpful Banking
USP	NatWest is the largest retail and commercial bank in the UK
NatWest STP
Segmentation	Business and Private Banking
Target Market	Enterprises and individual investors
Positioning	Complete Banking and financial solutions

SWOT Analysis of NatWest

For NatWest, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the NatWest SWOT Analysis:

NatWest Strengths

The strengths of NatWest looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of NatWest :

1. Diversified Banking Solutions
2. State of art I.T infrastructure
3. Customer Satisfaction is the focus of all functions

4. Aggressive Marketing and brand presence
5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain
6. Has over 7 million customers and 850,000 small business accounts
7. NatWest was associated in sponsoring major sports events

NatWest Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NatWest SWOT Analysis:

1.  Controversies related to internal audits damaged brand Image

2. Less global penetration

NatWest Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NatWest SWOT Analysis:

1.  Growing Forex market
2.  Expansion in emerging economies

NatWest Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NatWest are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Stringent Govt policies and fluctuating financial markets

NatWest Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of NatWest:

1.  Credit Suisse Bank
2.  Barclays Bank

3.  Standard Chartered

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NatWest. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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