SWOT analysis of NatWest analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NatWest SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like NatWest to benchmark its business & performance as compared to the competitors and industry. As of 2020, NatWest is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NatWest competitors and includes NatWest target market, segmentation, positioning & Unique Selling Proposition (USP).
| NatWest Brand Analysis | |
|---|---|
| Parent Company |
Royal Bank of Scotland Group |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Helpful Banking |
| USP |
NatWest is the largest retail and commercial bank in the UK |
| NatWest STP | |
| NatWest Segmentation |
Business and Private Banking |
| NatWest Target Market |
Enterprises and individual investors |
| NatWest Positioning |
Complete Banking and financial solutions |
| NatWest SWOT Analysis | |
| NatWest Strengths |
Below are the Strengths in the SWOT Analysis of NatWest: 1. Diversified Banking Solutions 4. Aggressive Marketing and brand presence |
| NatWest Weaknesses |
Here are the weaknesses in the NatWest SWOT Analysis: 1. Controversies related to internal audits damaged brand Image 2. Less global penetration |
| NatWest Opportunities |
Following are the Opportunities in NatWest SWOT Analysis: 1. Growing Forex market |
| NatWest Threats |
The threats in the SWOT Analysis of NatWest are as mentioned: 1. Stringent economic policies world over |
| NatWest Competition | |
| Competitors |
Below are the top 3 NatWest competitors: 1. Credit Suisse Bank 3. Standard Chartered |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NatWest. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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