NatWest SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4899

SWOT analysis of NatWest analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NatWest SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NatWest to benchmark its business & performance as compared to the competitors and industry. NatWest is one of the leading brands in the banking & financial services sector. The table below also lists the top NatWest competitors and elaborates NatWest market segmentation, target group, positioning & Unique Selling Proposition (USP).

NatWest SWOT, Competitors, Marketing STP & Brand analysis Table
NatWest Brand Analysis
Parent Company

Royal Bank of Scotland Group
Category

Bank
Sector

Banking & Financial Services
Tagline/ Slogan

Helpful Banking
USP

NatWest is the largest retail and commercial bank in the UK
NatWest STP
Segment

Business and Private Banking
Target Group

Enterprises and individual investors
Positioning

Complete Banking and financial solutions
NatWest SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NatWest. Strengths are:

1. Diversified Banking Solutions
2. State of art I.T infrastructure
3. Customer Satisfaction is the focus of all functions

4. Aggressive Marketing and brand presence
5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain
6. Has over 7 million customers and 850,000 small business accounts
7. NatWest was associated in sponsoring major sports events
Weaknesses

Here are the weaknesses in the NatWest SWOT Analysis:

1.  Controversies related to internal audits damaged brand Image

2. Less global penetration
Opportunities

Following are the Opportunities in NatWest SWOT Analysis:

1.  Growing Forex market
2.  Expansion in emerging economies
Threats

The threats in the SWOT Analysis of NatWest are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Stringent Govt policies and fluctuating financial markets
NatWest Competition
Competitors

Below are the top 3 NatWest competitors:

1.  Credit Suisse Bank
2.  Barclays Bank

3.  Standard Chartered

The brandguide table above concludes the NatWest SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NatWest. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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