NatWest SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of NatWest analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NatWest SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NatWest to benchmark its business & performance as compared to the competitors and industry. As of 2020, NatWest is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NatWest competitors and includes NatWest target market, segmentation, positioning & Unique Selling Proposition (USP).

NatWest SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NatWest Brand Analysis
Parent Company

Royal Bank of Scotland Group

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Helpful Banking

USP

NatWest is the largest retail and commercial bank in the UK

NatWest STP
NatWest Segmentation

Business and Private Banking

NatWest Target Market

Enterprises and individual investors

NatWest Positioning

Complete Banking and financial solutions

NatWest SWOT Analysis
NatWest Strengths

Below are the Strengths in the SWOT Analysis of NatWest:

1. Diversified Banking Solutions
2. State of art I.T infrastructure
3. Customer Satisfaction is the focus of all functions

4. Aggressive Marketing and brand presence
5. NatWest has a network of 1,600 branches and 3,400 cash machines across Great Britain
6. Has over 7 million customers and 850,000 small business accounts
7. NatWest was associated in sponsoring major sports events

NatWest Weaknesses

Here are the weaknesses in the NatWest SWOT Analysis:

1.  Controversies related to internal audits damaged brand Image

2. Less global penetration

NatWest Opportunities

Following are the Opportunities in NatWest SWOT Analysis:

1.  Growing Forex market
2.  Expansion in emerging economies

NatWest Threats

The threats in the SWOT Analysis of NatWest are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Stringent Govt policies and fluctuating financial markets

NatWest Competition
Competitors

Below are the top 3 NatWest competitors:

1.  Credit Suisse Bank
2.  Barclays Bank

3.  Standard Chartered


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NatWest. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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