Published in Banking & Financial Services category by MBA Skool Team
RBS (Royal Bank of Scotland) is one of the leading brands in the banking & financial services sector. RBS (Royal Bank of Scotland) SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of RBS (Royal Bank of Scotland):
Integrated approach towards wealth management and banking
Technologically advance banking infrastructure
Expertise in various financial domains
It is one of the biggest banks in the world with over 140,000 employees gobally
RBS actively involved in sponsoring major sports events and teams
Above are the strengths in the SWOT Analysis of RBS (Royal Bank of Scotland). The strengths of RBS (Royal Bank of Scotland) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
RBS (Royal Bank of Scotland) Weaknesses
RBS bonus payments subsequent to the UK government bailouts led to controversy
Less penetration in emerging economies like India, China etc
These were the weaknesses in the RBS (Royal Bank of Scotland) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
RBS (Royal Bank of Scotland) Opportunities
Rural and social banking
Global expansion in countries across the world
Mergers and Acquisitions of smaller institutions
Above we covered the opportunities in RBS (Royal Bank of Scotland) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
RBS (Royal Bank of Scotland) Threats
Stringent economic policies world over
Highly competitive environment
Govt policies and global financial crises
The threats in the SWOT Analysis of RBS (Royal Bank of Scotland) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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