RBS (Royal Bank of Scotland) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 9478

SWOT Analysis of RBS (Royal Bank of Scotland) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RBS (Royal Bank of Scotland)

Parent Company

Royal Bank of Scotland Plc




Banking & Financial Services

Tagline/ Slogan

Make it happen; Where people matter


Strong International Base

RBS (Royal Bank of Scotland) STP


Consumer and Personal Banking

Target Group

Rural and urban group


Complete Banking and financial solutions

RBS (Royal Bank of Scotland) SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RBS (Royal Bank of Scotland) :

1. Integrated approach towards wealth management and banking
2. Technologically advance banking infrastructure
3. Expertise in various financial domains
4. It is one of the biggest banks in the world with over 140,000 employees gobally
5. RBS actively involved in sponsoring major sports events and teams


1.  RBS bonus payments subsequent to the UK government bailouts led to controversy
2. Less penetration in emerging economies like India, China etc


1.  Rural and social banking
2.  Global expansion in countries across the world
3. Mergers and Acquisitions of smaller institutions


1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt policies and global financial crises

RBS (Royal Bank of Scotland) Competition


Below are the 11 main RBS (Royal Bank of Scotland) competitors :

2.  Barclays Bank Bank

3.  Credit Suisse
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

11. UBS AG

The brandguide table above concludes the RBS (Royal Bank of Scotland) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to RBS (Royal Bank of Scotland). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: