SWOT Analysis of RBS (Royal Bank of Scotland) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
RBS (Royal Bank of Scotland) |
|
Parent Company |
Royal Bank of Scotland Plc |
Category |
Bank |
Sector |
|
Tagline/ Slogan |
Make it happen; Where people matter |
USP |
Strong International Base |
RBS (Royal Bank of Scotland) STP |
|
Segment |
Consumer and Personal Banking |
Target Group |
Rural and urban group |
Positioning |
Complete Banking and financial solutions |
RBS (Royal Bank of Scotland) SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RBS (Royal Bank of Scotland) : 1. Integrated approach towards wealth management and banking |
Weaknesses |
1. RBS bonus payments subsequent to the UK government bailouts led to controversy |
Opportunities |
1. Rural and social banking |
Threats |
1. Stringent economic policies world over |
RBS (Royal Bank of Scotland) Competition |
|
Competitors |
Below are the 11 main RBS (Royal Bank of Scotland) competitors : 1. ABN AMRO 3. Credit Suisse 6. BNP Paribas 7. HSBC 8. Wells Fargo 10. Morgan Stanley 11. UBS AG |
The brandguide table above concludes the RBS (Royal Bank of Scotland) SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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