Standard Chartered Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 16797

SWOT Analysis of Standard Chartered Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Chartered Bank

Parent Company

Standard Chartered Bank




Banking & Financial Services

Tagline/ Slogan

Leading the way in Asia, Africa and the middle east


Strong presence in Asian and African Markets

Standard Chartered Bank STP


Merchant and Personal Banking

Target Group

Enterprise and individual investors


Complete Banking and financial solutions

Standard Chartered Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Chartered Bank. Strengths are:

1. Inclusion of social and environmental development with economic growth
2. Aggressive Advertising
3. Leaders in Asia Pacific and Africa

4. Globally it has over 80,000 employees
5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
6. Sponsors of major sports events and teams


Here are the weaknesses of Standard Chartered Bank :

1.  Lesser emphasis on Small enterprises
2. Less penetration in emerging economies like India, China etc


Following are the Opportunities of Standard Chartered Bank :

1.  Growing Forex market
2.  Global expansion in countries across the world
3. Mergers and Acquisitions of smaller institutions


The threats of Standard Chartered Bank are as mentioned :

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt policies and global financial crises

Standard Chartered Bank Competition


Below are the 11 main Standard Chartered Bank competitors :

2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

11. UBS AG

The brandguide table above concludes the Standard Chartered Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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