Standard Chartered SWOT Analysis
Standard Chartered is one of the leading brands in the banking & financial services sector. Standard Chartered SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Standard Chartered:
Quick Glance:
Standard Chartered Strengths
- Inclusion of social and environmental development with economic growth
- Aggressive Advertising
- Leaders in Asia Pacific and Africa
- Globally it has over 80,000 employees
- Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
- Sponsors of major sports events and teams
Above are the strengths in the SWOT Analysis of Standard Chartered. The strengths of Standard Chartered looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Standard Chartered Weaknesses
- Lesser emphasis on Small enterprises
- Less penetration in emerging economies like India, China etc
These were the weaknesses in the Standard Chartered SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Standard Chartered Opportunities
- Growing Forex market
- Global expansion in countries across the world
- Mergers and Acquisitions of smaller institutions
Above we covered the opportunities in Standard Chartered SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Standard Chartered Threats
- Stringent economic policies world over
- Highly competitive environment
- Govt policies and global financial crises
The threats in the SWOT Analysis of Standard Chartered are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Standard Chartered SWOT analysis.
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About Standard Chartered
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Standard Chartered Overview | |
|---|---|
| Parent Company |
Standard Chartered Bank |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Leading the way in Asia, Africa and the middle east |
| USP |
Strong presence in Asian and African Markets |
| Standard Chartered STP | |
| Segmentation |
Merchant and Personal Banking |
| Target Market |
Enterprise and individual investors |
| Positioning |
Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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