Standard Chartered Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Standard Chartered Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Chartered Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Chartered Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Standard Chartered Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Standard Chartered Bank competitors and includes Standard Chartered Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Standard Chartered Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Standard Chartered Bank Brand Analysis
Parent Company

Standard Chartered Bank




Banking & Financial Services

Tagline/ Slogan

Leading the way in Asia, Africa and the middle east


Strong presence in Asian and African Markets

Standard Chartered Bank STP
Standard Chartered Bank Segmentation

Merchant and Personal Banking

Standard Chartered Bank Target Market

Enterprise and individual investors

Standard Chartered Bank Positioning

Complete Banking and financial solutions

Standard Chartered Bank SWOT Analysis
Standard Chartered Bank Strengths

Below are the Strengths in the SWOT Analysis of Standard Chartered Bank:

1. Inclusion of social and environmental development with economic growth
2. Aggressive Advertising
3. Leaders in Asia Pacific and Africa

4. Globally it has over 80,000 employees
5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
6. Sponsors of major sports events and teams

Standard Chartered Bank Weaknesses

Here are the weaknesses in the Standard Chartered Bank SWOT Analysis:

1.  Lesser emphasis on Small enterprises
2. Less penetration in emerging economies like India, China etc

Standard Chartered Bank Opportunities

Following are the Opportunities in Standard Chartered Bank SWOT Analysis:

1.  Growing Forex market
2.  Global expansion in countries across the world
3. Mergers and Acquisitions of smaller institutions

Standard Chartered Bank Threats

The threats in the SWOT Analysis of Standard Chartered Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt policies and global financial crises

Standard Chartered Bank Competition

Below are the top 11 Standard Chartered Bank competitors:

2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

11. UBS AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Chartered Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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