Standard Chartered Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 18179

SWOT analysis of Standard Chartered Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Chartered Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Chartered Bank to benchmark its business & performance as compared to the competitors and industry. Standard Chartered Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Standard Chartered Bank competitors and elaborates Standard Chartered Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Standard Chartered Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Standard Chartered Bank Brand Analysis
Parent Company

Standard Chartered Bank




Banking & Financial Services

Tagline/ Slogan

Leading the way in Asia, Africa and the middle east


Strong presence in Asian and African Markets

Standard Chartered Bank STP

Merchant and Personal Banking

Target Group

Enterprise and individual investors


Complete Banking and financial solutions

Standard Chartered Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Standard Chartered Bank. Strengths are:

1. Inclusion of social and environmental development with economic growth
2. Aggressive Advertising
3. Leaders in Asia Pacific and Africa

4. Globally it has over 80,000 employees
5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
6. Sponsors of major sports events and teams


Here are the weaknesses in the Standard Chartered Bank SWOT Analysis:

1.  Lesser emphasis on Small enterprises
2. Less penetration in emerging economies like India, China etc


Following are the Opportunities in Standard Chartered Bank SWOT Analysis:

1.  Growing Forex market
2.  Global expansion in countries across the world
3. Mergers and Acquisitions of smaller institutions


The threats in the SWOT Analysis of Standard Chartered Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly competitive environment
3. Govt policies and global financial crises

Standard Chartered Bank Competition

Below are the top 11 Standard Chartered Bank competitors:

2.  Barclays Bank Bank

3.  RBS
4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Wells Fargo

9. Barclays Bank

10. Morgan Stanley

11. UBS AG

The brandguide table above concludes the Standard Chartered Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Chartered Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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