Published in Banking & Financial Services category by MBA Skool Team
Standard Chartered is one of the leading brands in the banking & financial services sector. Standard Chartered SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Standard Chartered:
Inclusion of social and environmental development with economic growth
Leaders in Asia Pacific and Africa
Globally it has over 80,000 employees
Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management
Sponsors of major sports events and teams
Above are the strengths in the SWOT Analysis of Standard Chartered. The strengths of Standard Chartered looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Standard Chartered Weaknesses
Lesser emphasis on Small enterprises
Less penetration in emerging economies like India, China etc
These were the weaknesses in the Standard Chartered SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Leading the way in Asia, Africa and the middle east
Strong presence in Asian and African Markets
Standard Chartered STP
Merchant and Personal Banking
Enterprise and individual investors
Complete Banking and financial solutions
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