Standard Chartered Bank SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Standard Chartered Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Standard Chartered Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Standard Chartered Bank to benchmark its business & performance as compared to the competitors. Standard Chartered Bank is one of the leading brands in the banking & financial services sector.
The article below lists the Standard Chartered Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Standard Chartered Bank SWOT Analysis:
For Standard Chartered Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Standard Chartered Bank Strengths
The strengths of Standard Chartered Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Standard Chartered Bank :
1. Inclusion of social and environmental development with economic growth 2. Aggressive Advertising 3. Leaders in Asia Pacific and Africa
4. Globally it has over 80,000 employees 5. Services include Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management 6. Sponsors of major sports events and teams
Standard Chartered Bank Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Standard Chartered Bank SWOT Analysis:
1. Lesser emphasis on Small enterprises 2. Less penetration in emerging economies like India, China etc
Standard Chartered Bank Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Standard Chartered Bank SWOT Analysis:
1. Growing Forex market 2. Global expansion in countries across the world 3. Mergers and Acquisitions of smaller institutions
Standard Chartered Bank Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Standard Chartered Bank are as mentioned:
1. Stringent economic policies world over 2. Highly competitive environment 3. Govt policies and global financial crises
Standard Chartered Bank Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Standard Chartered Bank:
Leading the way in Asia, Africa and the middle east
Strong presence in Asian and African Markets
Standard Chartered Bank STP
Merchant and Personal Banking
Enterprise and individual investors
Complete Banking and financial solutions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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