MoneyGram SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of MoneyGram analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MoneyGram SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MoneyGram to benchmark its business & performance as compared to the competitors and industry. As of 2020, MoneyGram is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MoneyGram competitors and includes MoneyGram target market, segmentation, positioning & Unique Selling Proposition (USP).

MoneyGram SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MoneyGram Brand Analysis
Parent Company

Moneygram International, Inc.


Global money transfer services


Banking & Financial Services

Tagline/ Slogan

Bringing you closer


Globally recognized and trusted brand offering innovative, reliable, and convenient money transfer services

MoneyGram STP
MoneyGram Segmentation

Everyone who is in the need of transferring money

MoneyGram Target Market

Working professionals, HNIs, Businessmen, Upper middle class community

MoneyGram Positioning

To bring loved ones closer

MoneyGram SWOT Analysis
MoneyGram Strengths

Below are the Strengths in the SWOT Analysis of MoneyGram:

1. One of the largest provider of money transfers in the world

2. Operates in more than 200 countries with a global network of about 3,50,000 agent offices

3. In addition to financial services provided through third-party agents, MoneyGram owns and operates retail locations

4. Geographically Diverse Businesses provide shield from external uncertainties

5. Offers convenient services to consumers around the world through mobile and online channels

6. Many decades of rich industry experience

7. Global Expansion of Money Transfers

8. High growth rate, High profitability and revenue

9. Existing distribution and sales networks

MoneyGram Weaknesses

Here are the weaknesses in the MoneyGram SWOT Analysis:

1. Strong competition means limited margins and slow market share growth

MoneyGram Opportunities

Following are the Opportunities in MoneyGram SWOT Analysis:

1. Money-transfer kiosk will provide billion dollars opportunity worldwide

2. Growing demand especially from developing economies

3. Growth rates and profitability

4. Increasing Globalization

MoneyGram Threats

The threats in the SWOT Analysis of MoneyGram are as mentioned:

1. Entry of new players like Walmart recently did

2. Presence of scams and frauds

3. Any incidents like scams deteriorates the stocks drastically

MoneyGram Competition

Below are the top 4 MoneyGram competitors:

1. Western Union

2. Zoom

3. First Data Corporation

4. United States Postal Service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MoneyGram. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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