SWOT analysis of Sun Life Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sun Life Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sun Life Financial to benchmark its business & performance as compared to the competitors and industry. Sun Life Financial is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sun Life Financial competitors and includes Sun Life Financial target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sun Life Financial Brand Analysis | |
|---|---|
| Parent Company |
Sun Life Financial, Inc. |
| Category |
Finance |
| Sector | |
| Tagline/ Slogan |
An international leader in protection and wealth management services, dedicated to helping customers achieve lifetime financial security |
| USP |
Leading international financial services company, building on our strengths for 150 years |
| Sun Life Financial STP | |
| Sun Life Financial Segmentation |
Life insurance, Pensions, and Asset management |
| Sun Life Financial Target Market |
Individuals, Families, Companies, Pension funds, Institutions |
| Sun Life Financial Positioning |
committed to the highest standards of business ethics and good governance |
| Sun Life Financial SWOT Analysis | |
| Sun Life Financial Strengths |
Below are the Strengths in the SWOT Analysis of Sun Life Financial: 1. Sun Life ranks on the Forbes Global 2000 list and also Fortune 500 list 2. Sun Life Financial has a strong presence in investment management with strong assets under management operating in a number of countries 3. It has expertise in life insurance, asset management and pension 4. The company’s strong and increasing capital strength has made it resilient to the market developments with a strong balance sheet 5. Strong legacy since 1865 6. International operations in more than 15 countries |
| Sun Life Financial Weaknesses |
Here are the weaknesses in the Sun Life Financial SWOT Analysis: 1. The company is highly dependent on the American market for generating its profits |
| Sun Life Financial Opportunities |
Following are the Opportunities in Sun Life Financial SWOT Analysis: 1. The ageing population in the American market poses a huge opportunity for the retirement market. |
| Sun Life Financial Threats |
The threats in the SWOT Analysis of Sun Life Financial are as mentioned: 1. There is an increase in strictness in the regulatory compliance and complexity in the US market leading to increase in costs. |
| Sun Life Financial Competition | |
| Competitors |
Below are the top 3 Sun Life Financial competitors: 1. Aviva Plc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sun Life Financial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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