GEICO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of GEICO analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GEICO SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GEICO to benchmark its business & performance as compared to the competitors and industry. As of 2020, GEICO is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GEICO competitors and includes GEICO target market, segmentation, positioning & Unique Selling Proposition (USP).

GEICO SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GEICO Brand Analysis
Parent Company

Berkshire Hathaway

Category

Auto Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

15 minutes could save you 15% on car insurance

USP

Direct-to-consumer sales model

GEICO STP
GEICO Segmentation

Auto Insurance

GEICO Target Market

Car owners-individuals and businesses

GEICO Positioning

Private passenger auto insurer with personalized attention to customers

GEICO SWOT Analysis
GEICO Strengths

Below are the Strengths in the SWOT Analysis of GEICO:

1. One of the fastest-growing auto insurers in the U.S, currently second-largest private passenger auto insurer in US
2. Employs over 30,000 associates, provides twenty four-seven, 365 days a year
3. Enjoy high ratings from top agencies for financial strength and claims-paying ability
4. Popular advertising campaigns, large number of advertisements intended to amuse viewers

5. Coverage for over 22 million motor vehicles owned by more than 13 million policy holders

GEICO Weaknesses

Here are the weaknesses in the GEICO SWOT Analysis:

1. Direct to customer sales model causes operational constraints
2. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
3. Intense competition in the auto insurance segment
4. Low interest rate scenario in the US hurts the profitability of insurers in the US

GEICO Opportunities

Following are the Opportunities in GEICO SWOT Analysis:

1. Involvement in motorsport sponsorships leading to enhanced brand awareness
2. Competitive prices in future
3. Full-fledged expansion into rideshare coverage

GEICO Threats

The threats in the SWOT Analysis of GEICO are as mentioned:

1. Highly competitive market
2. Lack of people opting for Insurance
3. Awareness among customers is increasing with more access to information

GEICO Competition
Competitors

Below are the top 3 GEICO competitors:

1. Amica Mutual Insurance
2. Liberty Mutual Insurance
3. 21st Century Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GEICO. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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