GEICO SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5371

SWOT analysis of GEICO analyses the brand/company with its strengths, weaknesses, opportunities & threats. GEICO is one of the leading brands in the banking & financial services sector. The table below also lists the top GEICO competitors and elaborates GEICO segmentation, targeting, positioning & USP.


Parent Company

Berkshire Hathaway


Auto Insurance


Banking & Financial Services

Tagline/ Slogan

15 minutes could save you 15% on car insurance


Direct-to-consumer sales model



Auto Insurance

Target Group

Car owners-individuals and businesses


Private passenger auto insurer with personalized attention to customers



Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GEICO. Strengths are:

1. One of the fastest-growing auto insurers in the U.S, currently second-largest private passenger auto insurer in US
2. Employs over 30,000 associates, provides twenty four-seven, 365 days a year
3. Enjoy high ratings from top agencies for financial strength and claims-paying ability
4. Popular advertising campaigns, large number of advertisements intended to amuse viewers

5. Coverage for over 22 million motor vehicles owned by more than 13 million policy holders


Here are the weaknesses in the GEICO SWOT Analysis:

1. Direct to customer sales model causes operational constraints
2. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
3. Intense competition in the auto insurance segment
4. Low interest rate scenario in the US hurts the profitability of insurers in the US


Following are the Opportunities in GEICO SWOT Analysis:

1. Involvement in motorsport sponsorships leading to enhanced brand awareness
2. Competitive prices in future
3. Full-fledged expansion into rideshare coverage


The threats in the SWOT Analysis of GEICO are as mentioned:

1. Highly competitive market
2. Lack of people opting for Insurance
3. Awareness among customers is increasing with more access to information

GEICO Competition


Below are the top 3 GEICO competitors:

1. Amica Mutual Insurance
2. Liberty Mutual Insurance
3. 21st Century Insurance

The brandguide table above concludes the GEICO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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