Bank of China SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of China analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank of China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of China to benchmark its business & performance as compared to the competitors. Bank of China is one of the leading brands in the banking & financial services sector.

The article below lists the Bank of China SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank of China SWOT Analysis:

SWOT Analysis of Bank of China

For Bank of China, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank of China Strengths

The strengths of Bank of China looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank of China :

1. Offers varied financial services
2. Wide recognition from industry in terms of brand image
3. High level of branch network, over 10,000 outlets within China mainland itself
4. High degree of importance is given to the research and development , marketing, service and system construction of bank card products

5.Though a Chinese bank, high level  of internationalization is being adopted in terms of offerings and services
6. Has an employee strength of over 380,000 employees

Bank of China Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank of China SWOT Analysis:

1. Stiff competition from exiting banks in China
2.Not as dominant in agricultural financing as other banks


Bank of China Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank of China SWOT Analysis:

1. Can expand into mainland China, in terms of establishing new branches to compete with ICBC, CCB and ABC
2. Can go for high level expansion in terms of opening new branches across the globe to compete with global banks like Citi,Standard Chartered, RBS,Deutsche bank
3.Should focus on other banking areas though the bank leads in Trade financing

Bank of China Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank of China are as mentioned:

1. Foreign banks expanding at a rapid pace in mainland China, after impressive profits in 2011-2012
2.Lowered projected growth in China in 2012 by world bank will have significant impact on Chinese banking industry as a whole
3.Decreased investment growth in China in 2012 will have significant impact


Bank of China Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Bank of China:

1. Industrial and Commercial Bank of China (ICBC)
2. China Construction Bank
3. Agricultural Bank of China

4. HSBC

5. Citibank

6. Standard Chartered Bank

Hence this concludes the Bank of China SWOT analysis.

Continue reading more about the brand/company.

About Bank of China

Bank of China Overview
Parent Company

Bank of China Limited (BOC)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Bank of China - 100 years of history, always with you

USP

State owned diversified bank  offering services in the areas of commercial, corporate, personal ,investment banking and insurance with presence in  China, Hong Kong , Macau and other 31 countries

Bank of China STP
Segmentation

Institutional  and individual clients seeking  financial assistance and advisory services

Target Market

Large, medium and small sized enterprises, personal banking catering to individuals of all sorts

Positioning

One stop bank for various range of banking and financial services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank of China. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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