Bank of China SWOT Analysis

Bank of China SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of China, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bank of China is one of the leading brands in the banking & financial services sector. The article below lists the Bank of China SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Bank of China Strengths

The strengths of Bank of China looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank of China :

1. Offers varied financial services
2. Wide recognition from industry in terms of brand image
3. High level of branch network, over 10,000 outlets within China mainland itself
4. High degree of importance is given to the research and development , marketing, service and system construction of bank card products

5.Though a Chinese bank, high level  of internationalization is being adopted in terms of offerings and services
6. Has an employee strength of over 380,000 employees

Bank of China Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bank of China SWOT Analysis:

1. Stiff competition from exiting banks in China
2.Not as dominant in agricultural financing as other banks

Bank of China Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bank of China SWOT Analysis:

1. Can expand into mainland China, in terms of establishing new branches to compete with ICBC, CCB and ABC
2. Can go for high level expansion in terms of opening new branches across the globe to compete with global banks like Citi,Standard Chartered, RBS,Deutsche bank
3.Should focus on other banking areas though the bank leads in Trade financing

Bank of China Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bank of China are as mentioned:

1. Foreign banks expanding at a rapid pace in mainland China, after impressive profits in 2011-2012
2.Lowered projected growth in China in 2012 by world bank will have significant impact on Chinese banking industry as a whole
3.Decreased investment growth in China in 2012 will have significant impact

Hence this concludes the Bank of China SWOT analysis.

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About Bank of China

Bank of China Overview
Parent Company	Bank of China Limited (BOC)
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Bank of China - 100 years of history, always with you
USP	State owned diversified bank  offering services in the areas of commercial, corporate, personal ,investment banking and insurance with presence in  China, Hong Kong , Macau and other 31 countries
Bank of China STP
Segmentation	Institutional  and individual clients seeking  financial assistance and advisory services
Target Market	Large, medium and small sized enterprises, personal banking catering to individuals of all sorts
Positioning	One stop bank for various range of banking and financial services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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