Bank of China SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of China analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of China to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank of China is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of China competitors and includes Bank of China target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of China SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of China Brand Analysis
Parent Company

Bank of China Limited (BOC)




Banking & Financial Services

Tagline/ Slogan

Bank of China - 100 years of history, always with you


State owned diversified bank  offering services in the areas of commercial, corporate, personal ,investment banking and insurance with presence in  China, Hong Kong , Macau and other 31 countries

Bank of China STP
Bank of China Segmentation

Institutional  and individual clients seeking  financial assistance and advisory services

Bank of China Target Market

Large, medium and small sized enterprises, personal banking catering to individuals of all sorts

Bank of China Positioning

One stop bank for various range of banking and financial services

Bank of China SWOT Analysis
Bank of China Strengths

Below are the Strengths in the SWOT Analysis of Bank of China:

1. Offers varied financial services
2. Wide recognition from industry in terms of brand image
3. High level of branch network, over 10,000 outlets within China mainland itself
4. High degree of importance is given to the research and development , marketing, service and system construction of bank card products

5.Though a Chinese bank, high level  of internationalization is being adopted in terms of offerings and services
6. Has an employee strength of over 380,000 employees

Bank of China Weaknesses

Here are the weaknesses in the Bank of China SWOT Analysis:

1. Stiff competition from exiting banks in China
2.Not as dominant in agricultural financing as other banks

Bank of China Opportunities

Following are the Opportunities in Bank of China SWOT Analysis:

1. Can expand into mainland China, in terms of establishing new branches to compete with ICBC, CCB and ABC
2. Can go for high level expansion in terms of opening new branches across the globe to compete with global banks like Citi,Standard Chartered, RBS,Deutsche bank
3.Should focus on other banking areas though the bank leads in Trade financing

Bank of China Threats

The threats in the SWOT Analysis of Bank of China are as mentioned:

1. Foreign banks expanding at a rapid pace in mainland China, after impressive profits in 2011-2012
2.Lowered projected growth in China in 2012 by world bank will have significant impact on Chinese banking industry as a whole
3.Decreased investment growth in China in 2012 will have significant impact

Bank of China Competition

Below are the top 6 Bank of China competitors:

1. Industrial and Commercial Bank of China (ICBC)
2. China Construction Bank
3. Agricultural Bank of China


5. Citibank

6. Standard Chartered Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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