Published in Banking & Financial Services category by MBA Skool Team
Bank of China is one of the leading brands in the banking & financial services sector. Bank of China SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank of China:
Wide recognition from industry in terms of brand image
High level of branch network, over 10,000 outlets within China mainland itself
High degree of importance is given to the research and development , marketing, service and system construction of bank card products
Though a Chinese bank, high levelof internationalization is being adopted in terms of offerings and services
Has an employee strength of over 380,000 employees
Above are the strengths in the SWOT Analysis of Bank of China. The strengths of Bank of China looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank of China Weaknesses
Stiff competition from exiting banks in China
Not as dominant in agricultural financing as other banks
These were the weaknesses in the Bank of China SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bank of China - 100 years of history, always with you
State owned diversified bank offering services in the areas of commercial, corporate, personal ,investment banking and insurance with presence in China, Hong Kong , Macau and other 31 countries
Bank of China STP
Institutional and individual clients seeking financial assistance and advisory services
Large, medium and small sized enterprises, personal banking catering to individuals of all sorts
One stop bank for various range of banking and financial services
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