Bank of China SWOT Analysis
Bank of China is one of the leading brands in the banking & financial services sector. Bank of China SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank of China:
Quick Glance:
Bank of China Strengths
- Offers varied financial services
- Wide recognition from industry in terms of brand image
- High level of branch network, over 10,000 outlets within China mainland itself
- High degree of importance is given to the research and development , marketing, service and system construction of bank card products
- Though a Chinese bank, high levelof internationalization is being adopted in terms of offerings and services
- Has an employee strength of over 380,000 employees
Above are the strengths in the SWOT Analysis of Bank of China. The strengths of Bank of China looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank of China Weaknesses
- Stiff competition from exiting banks in China
- Not as dominant in agricultural financing as other banks
These were the weaknesses in the Bank of China SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bank of China Opportunities
- Can expand into mainland China, in terms of establishing new branches to compete with ICBC, CCB and ABC
- Can go for high level expansion in terms of opening new branches across the globe to compete with global banks
- Should focus on other banking areas though the bank leads in Trade financing
Above we covered the opportunities in Bank of China SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bank of China Threats
- Foreign banks expanding at a rapid pace in mainland China, after impressive profits in 2011-2012
- Lowered projected growth in China in 2012 by world bank will have significant impact on Chinese banking industry as a whole
- Decreased investment growth in China in 2012 will have significant impact
The threats in the SWOT Analysis of Bank of China are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bank of China SWOT analysis.
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About Bank of China
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bank of China Overview | |
|---|---|
| Parent Company |
Bank of China Limited (BOC) |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Bank of China - 100 years of history, always with you |
| USP |
State owned diversified bank offering services in the areas of commercial, corporate, personal ,investment banking and insurance with presence in China, Hong Kong , Macau and other 31 countries |
| Bank of China STP | |
| Segmentation |
Institutional and individual clients seeking financial assistance and advisory services |
| Target Market |
Large, medium and small sized enterprises, personal banking catering to individuals of all sorts |
| Positioning |
One stop bank for various range of banking and financial services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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