Royal Bank of Canada SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Royal Bank of Canada SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Royal Bank of Canada, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Bank of Canada to benchmark its business & performance as compared to the competitors, and make strategic improvements. Royal Bank of Canada is one of the leading brands in the banking & financial services sector.

The article below lists the Royal Bank of Canada SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Royal Bank of Canada SWOT Analysis:

SWOT Analysis of Royal Bank of Canada

For Royal Bank of Canada, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Royal Bank of Canada Strengths

The strengths of Royal Bank of Canada looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Royal Bank of Canada :

1. The bank serves seventeen million clients and has 80,100 employees worldwide.
2. Strong reputation:listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail[
3. Spread across the globe:operations in Canada, the United States, and 51 other countries.
4. Diverse workforce: employs around 68,480 people.

5. Strong financials reflected in the financial statements.

Royal Bank of Canada Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Royal Bank of Canada SWOT Analysis:

1. Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US
2. Depended on volatile financial market.
3. RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch firebombing, etc).

Royal Bank of Canada Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Royal Bank of Canada SWOT Analysis:

1. Geographical expansion through mergers, acquisitions and partnerships.
2. Increase in offerings to cater larger base of customer.

3. Setting up operations in south-east Asia to leverage on the growing economies

Royal Bank of Canada Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Royal Bank of Canada are as mentioned:

1.Vancouver area's housing market is vulnerable to a bust.
2. Impacted by regulatory and legal changes across the nation.
3. Facing intensive competition.

Royal Bank of Canada Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Royal Bank of Canada:

1. The Bank of Nova Scotia
2.Canadian Imperial Bank of Commerce
3.The Toronto-Dominion Bank

4.Bank of Montreal

5.Barclays PLC

6. Credicorp Ltd.

7.KB Financial Group Inc

Hence this concludes the Royal Bank of Canada SWOT analysis.

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About Royal Bank of Canada

Royal Bank of Canada Overview
Parent Company

RBC Financial Group




Banking & Financial Services

Tagline/ Slogan

Create a bright future for your business


Strive to have a positive economic, environmental and social impact and to provide responsible leadership.

Royal Bank of Canada STP

Institutional investors, Individual investors and enterprises

Target Market

Institutional investors, Individual investors and enterprises looking for retail banking or financial services.


Pioneer in banking, insurance, capital markets, investing and wealth management activities.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Royal Bank of Canada. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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