Royal Bank of Canada SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

RBC Financial Group

Banking

Banking & Financial Services

Create a bright future for your business

Strive to have a positive economic, environmental and social impact and to provide responsible leadership.

Institutional investors, Individual investors and enterprises

Institutional investors, Individual investors and enterprises looking for retail banking or financial services.

Pioneer in banking, insurance, capital markets, investing and wealth management activities.

Below are the Strengths in the SWOT Analysis of Royal Bank of Canada:

1. The bank serves seventeen million clients and has 80,100 employees worldwide.
2. Strong reputation:listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail[
3. Spread across the globe:operations in Canada, the United States, and 51 other countries.
4. Diverse workforce: employs around 68,480 people.

5. Strong financials reflected in the financial statements.

Here are the weaknesses in the Royal Bank of Canada SWOT Analysis:

1. Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US
2. Depended on volatile financial market.
3. RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch firebombing, etc).

Following are the Opportunities in Royal Bank of Canada SWOT Analysis:

1. Geographical expansion through mergers, acquisitions and partnerships.
2. Increase in offerings to cater larger base of customer.

3. Setting up operations in south-east Asia to leverage on the growing economies

The threats in the SWOT Analysis of Royal Bank of Canada are as mentioned:

1.Vancouver area's housing market is vulnerable to a bust.
2. Impacted by regulatory and legal changes across the nation.
3. Facing intensive competition.

Below are the top 7 Royal Bank of Canada competitors:

1. The Bank of Nova Scotia
2.Canadian Imperial Bank of Commerce
3.The Toronto-Dominion Bank

4.Bank of Montreal

5.Barclays PLC

6. Credicorp Ltd.

7.KB Financial Group Inc