Published in Banking & Financial Services category by MBA Skool Team
Royal Bank of Canada is one of the leading brands in the banking & financial services sector. Royal Bank of Canada SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Bank of Canada:
The bank serves seventeen million clients and has 80,100 employees worldwide.
Strong reputation:listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail[
Spread across the globe:operations in Canada, the United States, and 51 other countries.
Diverse workforce: employs around 68,480 people.
Strong financials reflected in the financial statements.
Above are the strengths in the SWOT Analysis of Royal Bank of Canada. The strengths of Royal Bank of Canada looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal Bank of Canada Weaknesses
Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US
Depended on volatile financial market.
RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch firebombing, etc).
These were the weaknesses in the Royal Bank of Canada SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strive to have a positive economic, environmental and social impact and to provide responsible leadership.
Royal Bank of Canada STP
Institutional investors, Individual investors and enterprises
Institutional investors, Individual investors and enterprises looking for retail banking or financial services.
Pioneer in banking, insurance, capital markets, investing and wealth management activities.
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