SWOT analysis of Royal Bank of Canada analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Bank of Canada SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Bank of Canada to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Bank of Canada is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Bank of Canada competitors and includes Royal Bank of Canada target market, segmentation, positioning & Unique Selling Proposition (USP).
Royal Bank of Canada Brand Analysis | |
---|---|
Parent Company |
RBC Financial Group |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Create a bright future for your business |
USP |
Strive to have a positive economic, environmental and social impact and to provide responsible leadership. |
Royal Bank of Canada STP | |
Royal Bank of Canada Segmentation |
Institutional investors, Individual investors and enterprises |
Royal Bank of Canada Target Market |
Institutional investors, Individual investors and enterprises looking for retail banking or financial services. |
Royal Bank of Canada Positioning |
Pioneer in banking, insurance, capital markets, investing and wealth management activities. |
Royal Bank of Canada SWOT Analysis | |
Royal Bank of Canada Strengths |
Below are the Strengths in the SWOT Analysis of Royal Bank of Canada: 1. The bank serves seventeen million clients and has 80,100 employees worldwide. 5. Strong financials reflected in the financial statements. |
Royal Bank of Canada Weaknesses |
Here are the weaknesses in the Royal Bank of Canada SWOT Analysis: 1. Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US |
Royal Bank of Canada Opportunities |
Following are the Opportunities in Royal Bank of Canada SWOT Analysis: 1. Geographical expansion through mergers, acquisitions and partnerships. 3. Setting up operations in south-east Asia to leverage on the growing economies |
Royal Bank of Canada Threats |
The threats in the SWOT Analysis of Royal Bank of Canada are as mentioned: 1.Vancouver area's housing market is vulnerable to a bust. |
Royal Bank of Canada Competition | |
Competitors |
Below are the top 7 Royal Bank of Canada competitors: 1. The Bank of Nova Scotia 5.Barclays PLC 6. Credicorp Ltd. 7.KB Financial Group Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Bank of Canada. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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