Royal Bank of Canada SWOT Analysis
Royal Bank of Canada is one of the leading brands in the banking & financial services sector. Royal Bank of Canada SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Bank of Canada:
Quick Glance:
Royal Bank of Canada Strengths
- The bank serves seventeen million clients and has 80,100 employees worldwide.
- Strong reputation:listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail[
- Spread across the globe:operations in Canada, the United States, and 51 other countries.
- Diverse workforce: employs around 68,480 people.
- Strong financials reflected in the financial statements.
Above are the strengths in the SWOT Analysis of Royal Bank of Canada. The strengths of Royal Bank of Canada looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal Bank of Canada Weaknesses
- Limited global popularity as compared to a few other banks as it is operations are mainly in Canada and US
- Depended on volatile financial market.
- RBC has been had issues and controversies (such as discrimination issue in US, financing of oil sand bitumen extraction, Ottawa branch firebombing, etc).
These were the weaknesses in the Royal Bank of Canada SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Royal Bank of Canada Opportunities
- Geographical expansion through mergers, acquisitions and partnerships.
- Increase in offerings to cater larger base of customer.
- Setting up operations in south-east Asia to leverage on the growing economies
Above we covered the opportunities in Royal Bank of Canada SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Royal Bank of Canada Threats
- Vancouver area's housing market is vulnerable to a bust.
- Impacted by regulatory and legal changes across the nation.
- Facing intensive competition.
The threats in the SWOT Analysis of Royal Bank of Canada are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Royal Bank of Canada SWOT analysis.
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About Royal Bank of Canada
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Royal Bank of Canada Overview | |
|---|---|
| Parent Company |
RBC Financial Group |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Create a bright future for your business |
| USP |
Strive to have a positive economic, environmental and social impact and to provide responsible leadership. |
| Royal Bank of Canada STP | |
| Segmentation |
Institutional investors, Individual investors and enterprises |
| Target Market |
Institutional investors, Individual investors and enterprises looking for retail banking or financial services. |
| Positioning |
Pioneer in banking, insurance, capital markets, investing and wealth management activities. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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