SWOT analysis of Westpac Banking Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Westpac Banking Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Westpac Banking Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Westpac Banking Group is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Westpac Banking Group competitors and includes Westpac Banking Group target market, segmentation, positioning & Unique Selling Proposition (USP).
Westpac Banking Group Brand Analysis | |
---|---|
Parent Company |
Westpac Banking Corporation |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Help is what we do |
USP |
A major banking corporation catering to the financial needs of citizens in Australia, New Zealand and Pacific countries |
Westpac Banking Group STP | |
Westpac Banking Group Segmentation |
Institutional and individual clients seeking financial assistance |
Westpac Banking Group Target Market |
Small to medium enterprise customers, commercial customers and all sorts of individuals |
Westpac Banking Group Positioning |
A bank which seeks to meet customer’s total banking and wealth needs |
Westpac Banking Group SWOT Analysis | |
Westpac Banking Group Strengths |
Below are the Strengths in the SWOT Analysis of Westpac Banking Group: 1. Leads in terms of number of branches and ATMs in Australia |
Westpac Banking Group Weaknesses |
Here are the weaknesses in the Westpac Banking Group SWOT Analysis: 1. High competition in retail banking from other leading banks |
Westpac Banking Group Opportunities |
Following are the Opportunities in Westpac Banking Group SWOT Analysis: 1. Westpac given license to open banks in other countries, this can help in new market development and global expansion 3. Setting up operations in emerging economies to leverage on the growing economies |
Westpac Banking Group Threats |
The threats in the SWOT Analysis of Westpac Banking Group are as mentioned: 1. Worsening Australian& New Zealand economy will have a significant effect on the bank |
Westpac Banking Group Competition | |
Competitors |
Below are the top 3 Westpac Banking Group competitors: 1.Commonwealth Bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Westpac Banking Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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