Westpac Banking Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Westpac Banking Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Westpac Banking Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Westpac Banking Group to benchmark its business & performance as compared to the competitors. Westpac Banking Group is one of the leading brands in the banking & financial services sector.

The table below lists the Westpac Banking Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Westpac Banking Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Westpac Banking Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Westpac Banking Group Brand Analysis
Parent Company

Westpac Banking Corporation




Banking & Financial Services

Tagline/ Slogan

Help is what we do


A major banking corporation catering to the financial needs of citizens in Australia, New Zealand and Pacific countries

Westpac Banking Group STP

Institutional and individual clients seeking financial assistance

Target Group

Small to medium enterprise customers, commercial customers and all sorts of individuals


A bank which seeks to meet customer’s total banking and wealth needs

SWOT Analysis of Westpac Banking Group
Westpac Banking Group Strengths

Below are the Strengths in the SWOT Analysis of Westpac Banking Group:

1. Leads in terms of number of branches and ATMs in Australia
2. Second largest business banking lender in Australia
3. Leads in Institutional banking in Australia
4. Provides flexible banking services like migrant banking
5. Over 40,000 employees serve more than 12 million customers
6. Westpac has been described as one of the world's most socially responsible banks

Westpac Banking Group Weaknesses

Here are the weaknesses in the Westpac Banking Group SWOT Analysis:

1. High competition in retail banking from other leading banks
2.Number of branches are still less when compared to some majot banks

Westpac Banking Group Opportunities

Following are the Opportunities in Westpac Banking Group SWOT Analysis:

1. Westpac given license to open banks in other countries, this can help in new market development and global expansion
2.High technology focus and innovation can help in developing new banking products

3. Setting up operations in emerging economies to leverage on the growing economies

Westpac Banking Group Threats

The threats in the SWOT Analysis of Westpac Banking Group are as mentioned:

1. Worsening Australian& New Zealand economy will have a significant  effect on the bank
2.Credit limit and regulatory changes will have impact on the bank

Westpac Banking Group Competition
Westpac Banking Group Competitors

Below are the top 3 competitors of Westpac Banking Group:

1.Commonwealth Bank
2.Australia and New Zealand Banking Group
3.National Australia Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Westpac Banking Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin