Published in Banking & Financial Services category by MBA Skool Team
ICICI Bank is one of the leading brands in the banking & financial services sector. ICICI Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ICICI Bank:
ICICI bank is the front runner in the Indian Private Banking Sector
ICICI has a strong presence via its branches & 14000+ ATMs
High use of technology to make life simpler for the customers
Large number of facilities for the customers in terms of products and services
Over 75,000 employees at ICICI
Decades of Experience in the Banking sector along with marketing has added to the brand name
ICICI has presence in over 19 countries
Marketing & branding using celebrity brand ambassadors has boosted the brand's image
Services like net banking, mobile banking, NRI services, apps etc offered by ICICI
It has been given several awards for its banking, CSR activities and other initiatives
Above are the strengths in the SWOT Analysis of ICICI Bank. The strengths of ICICI Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ICICI Bank Weaknesses
High competition means limited market share growth for ICICI bank
Controversies like alleged money laundering, debt recovery etc hurt the brand image
These were the weaknesses in the ICICI Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ICICI is the most efficient and tech Savvy bank in the Indian banking industry
ICICI Bank STP
People who want to invest their money in the banking industry
People in the high and the mid income group
ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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