ICICI Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 15759

SWOT analysis of ICICI Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. ICICI Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top ICICI Bank competitors and elaborates ICICI Bank segmentation, targeting, positioning & USP.


Parent Company

ICICI Bank Limited




Banking & Financial Services

Tagline/ Slogan

Khayal Aapka; Hum hain na


ICICI is the most efficient and tech Savvy bank in the Indian banking industry



People who want to invest their money in the banking industry

Target Group

People in the high and the mid income group


ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers



Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ICICI Bank. Strengths are:

1. ICICI bank is the front runner in the Indian Private Banking Sector
2. ICICI has a strong presence via its branches & 14000+ ATMs
3. High use of technology to make life simpler for the customers
4.Large number of facilities for the customers in terms of products and services

5. Over 75,000 employees at ICICI

6. Decades of Experience in the Banking sector along with marketing has added to the brand name

7. ICICI has presence in over 19 countries

8. Marketing & branding using celebrity brand ambassadors has boosted the brand's image

9. Services like net banking, mobile banking, NRI services, apps etc offered by ICICI

10. It has been given several awards for its banking, CSR activities and other initiatives


Here are the weaknesses in the ICICI Bank SWOT Analysis:

1. High competition means limited market share growth for ICICI bank
2. Controversies like alleged money laundering, debt recovery etc hurt the brand image


Following are the Opportunities in ICICI Bank SWOT Analysis:

1. Opening more branches in the rural areas can boost ICICI's business
2. Use of technology to penetrate rural markets
3. Venturing into countries like Africa where the economy is coming up

4. ICICI bank can tap the youth by promoting their app and net banking


The threats in the SWOT Analysis of ICICI Bank are as mentioned:

1. Ever changing RBI policies can affect operations of ICICI bank
2. International and other Competitors
3. Inability to adapt to changing conditions due to large size

4. Concern on privacy of user accounts using netbanking can be a threat for ICICI

ICICI Bank Competition


Below are the top 7 ICICI Bank competitors:

1. State Bank of India (SBI)


3. Kotak Mahindra

4. Bank of Baroda

5. IDBI Bank

6. Punjab National Bank

7. Axis Bank

The brandguide table above concludes the ICICI Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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