ICICI Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ICICI Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ICICI Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ICICI Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, ICICI Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ICICI Bank competitors and includes ICICI Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

ICICI Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ICICI Bank Brand Analysis
Parent Company

ICICI Bank Limited




Banking & Financial Services

Tagline/ Slogan

Khayal Aapka; Hum hain na


ICICI is the most efficient and tech Savvy bank in the Indian banking industry

ICICI Bank Segmentation

People who want to invest their money in the banking industry

ICICI Bank Target Market

People in the high and the mid income group

ICICI Bank Positioning

ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers

ICICI Bank SWOT Analysis
ICICI Bank Strengths

Below are the Strengths in the SWOT Analysis of ICICI Bank:

1. ICICI bank is the front runner in the Indian Private Banking Sector
2. ICICI has a strong presence via its branches & 14000+ ATMs
3. High use of technology to make life simpler for the customers
4.Large number of facilities for the customers in terms of products and services

5. Over 75,000 employees at ICICI

6. Decades of Experience in the Banking sector along with marketing has added to the brand name

7. ICICI has presence in over 19 countries

8. Marketing & branding using celebrity brand ambassadors has boosted the brand's image

9. Services like net banking, mobile banking, NRI services, apps etc offered by ICICI

10. It has been given several awards for its banking, CSR activities and other initiatives

ICICI Bank Weaknesses

Here are the weaknesses in the ICICI Bank SWOT Analysis:

1. High competition means limited market share growth for ICICI bank
2. Controversies like alleged money laundering, debt recovery etc hurt the brand image

ICICI Bank Opportunities

Following are the Opportunities in ICICI Bank SWOT Analysis:

1. Opening more branches in the rural areas can boost ICICI's business
2. Use of technology to penetrate rural markets
3. Venturing into countries like Africa where the economy is coming up

4. ICICI bank can tap the youth by promoting their app and net banking

ICICI Bank Threats

The threats in the SWOT Analysis of ICICI Bank are as mentioned:

1. Ever changing RBI policies can affect operations of ICICI bank
2. International and other Competitors
3. Inability to adapt to changing conditions due to large size

4. Concern on privacy of user accounts using netbanking can be a threat for ICICI

ICICI Bank Competition

Below are the top 7 ICICI Bank competitors:

1. State Bank of India (SBI)


3. Kotak Mahindra

4. Bank of Baroda

5. IDBI Bank

6. Punjab National Bank

7. Axis Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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