ICICI Bank SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

ICICI Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ICICI Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

ICICI Bank is one of the leading brands in the banking & financial services sector. The article below lists the ICICI Bank SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of ICICI Bank

For ICICI Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ICICI Bank Strengths

The strengths of ICICI Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of ICICI Bank :

1. ICICI bank is the front runner in the Indian Private Banking Sector
2. ICICI has a strong presence via its branches & 14000+ ATMs
3. High use of technology to make life simpler for the customers
4.Large number of facilities for the customers in terms of products and services

5. Over 75,000 employees at ICICI

6. Decades of Experience in the Banking sector along with marketing has added to the brand name

7. ICICI has presence in over 19 countries

8. Marketing & branding using celebrity brand ambassadors has boosted the brand's image

9. Services like net banking, mobile banking, NRI services, apps etc offered by ICICI

10. It has been given several awards for its banking, CSR activities and other initiatives

ICICI Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ICICI Bank SWOT Analysis:

1. High competition means limited market share growth for ICICI bank
2. Controversies like alleged money laundering, debt recovery etc hurt the brand image

ICICI Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ICICI Bank SWOT Analysis:

1. Opening more branches in the rural areas can boost ICICI's business
2. Use of technology to penetrate rural markets
3. Venturing into countries like Africa where the economy is coming up

4. ICICI bank can tap the youth by promoting their app and net banking

ICICI Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ICICI Bank are as mentioned:

1. Ever changing RBI policies can affect operations of ICICI bank
2. International and other Competitors
3. Inability to adapt to changing conditions due to large size

4. Concern on privacy of user accounts using netbanking can be a threat for ICICI

ICICI Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of ICICI Bank:

1. State Bank of India (SBI)


3. Kotak Mahindra

4. Bank of Baroda

5. IDBI Bank

6. Punjab National Bank

7. Axis Bank

Hence this concludes the ICICI Bank SWOT analysis.

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About ICICI Bank

ICICI Bank Overview
Parent Company

ICICI Bank Limited




Banking & Financial Services

Tagline/ Slogan

Khayal Aapka; Hum hain na


ICICI is the most efficient and tech Savvy bank in the Indian banking industry


People who want to invest their money in the banking industry

Target Market

People in the high and the mid income group


ICICI has positioned itself as the bank that is customer friendly and is using technology to reach its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ICICI Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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