TD Bank Financial Group (Toronto Dominion) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of TD Bank Financial Group (Toronto Dominion) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TD Bank Financial Group (Toronto Dominion) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TD Bank Financial Group (Toronto Dominion) to benchmark its business & performance as compared to the competitors and industry. As of 2020, TD Bank Financial Group (Toronto Dominion) is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TD Bank Financial Group (Toronto Dominion) competitors and includes TD Bank Financial Group (Toronto Dominion) target market, segmentation, positioning & Unique Selling Proposition (USP).

TD Bank Financial Group (Toronto Dominion) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TD Bank Financial Group (Toronto Dominion) Brand Analysis
Parent Company

TD Bank Group

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

America’s Most Convenient Bank

USP

The group which offers full range of financial products and services through its businesses in banking, wealth, insurance and securities

TD Bank Financial Group (Toronto Dominion) STP
TD Bank Financial Group (Toronto Dominion) Segmentation

Institutional and individual clients

TD Bank Financial Group (Toronto Dominion) Target Market

Small, medium , corporate customers and individual clients in need of financial services

TD Bank Financial Group (Toronto Dominion) Positioning

Bank committed to  providing the best possible service to each and every customer and valuing their business

TD Bank Financial Group (Toronto Dominion) SWOT Analysis
TD Bank Financial Group (Toronto Dominion) Strengths

Below are the Strengths in the SWOT Analysis of TD Bank Financial Group (Toronto Dominion):

1. One of the largest bank in Canada
2. Strong market position in North America, thus a competitive edge over its competitors
3. Receives sustainable earnings from its domestic bank networks in Canada
4. Getting a major chunk of revenue from Strong loans

5.Dividend Yield and payout ratio has always been more than the industry and sector average
6. Its subsidiaries have over 79,000 employees and over 19 million clients worldwide

TD Bank Financial Group (Toronto Dominion) Weaknesses

Here are the weaknesses in the TD Bank Financial Group (Toronto Dominion) SWOT Analysis:

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

TD Bank Financial Group (Toronto Dominion) Opportunities

Following are the Opportunities in TD Bank Financial Group (Toronto Dominion) SWOT Analysis:

1. Last year’s acquisition of MBNA will help in expansion of its credit card business in United States and Canada
2.Building the retail bank network in US will help in expansion in US
3.Growing wealth and insurance  business of TD Bank in US will be an immense opportunity for the entire group

TD Bank Financial Group (Toronto Dominion) Threats

The threats in the SWOT Analysis of TD Bank Financial Group (Toronto Dominion) are as mentioned:

1. Increasing volatility in North American market
2.Regulatory changes in US will have a major effect on US business
3.Regulatory changes in mortgages/loans in Canada  will have a major impact

TD Bank Financial Group (Toronto Dominion) Competition
Competitors

Below are the top 5 TD Bank Financial Group (Toronto Dominion) competitors:

1.Royal Bank of Canada
2.Bank of Nova Scotia
3. Citibank
4.Wells Fargo
5.Bank of America


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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