TD Bank Financial Group (Toronto Dominion) SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 9178

SWOT Analysis of TD Bank Financial Group (Toronto Dominion) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TD Bank Financial Group (Toronto Dominion)

Parent Company

TD Bank Group




Financial services

Tagline/ Slogan

America’s Most Convenient Bank


The group which offers full range of financial products and services through its businesses in banking, wealth, insurance and securities



Institutional and individual clients

Target Group

Small, medium , corporate customers and individual clients in need of financial services


Bank committed to  providing the best possible service to each and every customer and valuing their business

SWOT Analysis


1. One of the largest bank in Canada
2. Strong market position in North America, thus a competitive edge over its competitors
3. Receives sustainable earnings from its domestic bank networks in Canada
4. Getting a major chunk of revenue from Strong loans

5.Dividend Yield and payout ratio has always been more than the industry and sector average
6. Its subsidiaries have over 79,000 employees and over 19 million clients worldwide


1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share


1. Last year’s acquisition of MBNA will help in expansion of its credit card business in United States and Canada
2.Building the retail bank network in US will help in expansion in US
3.Growing wealth and insurance  business of TD Bank in US will be an immense opportunity for the entire group


1. Increasing volatility in North American market
2.Regulatory changes in US will have a major effect on US business
3.Regulatory changes in mortgages/loans in Canada  will have a major impact



1.Royal Bank of Canada
2.Bank of Nova Scotia
3. Citibank
4.Wells Fargo
5.Bank of America

The table above concludes the TD Bank Financial Group (Toronto Dominion) SWOT analysis along with its marketing and brand parameters.


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