TD Bank Financial Group (Toronto Dominion) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

TD Bank Group

Banking

Banking & Financial Services

America’s Most Convenient Bank

The group which offers full range of financial products and services through its businesses in banking, wealth, insurance and securities

Institutional and individual clients

Small, medium , corporate customers and individual clients in need of financial services

Bank committed to  providing the best possible service to each and every customer and valuing their business

Below are the Strengths in the SWOT Analysis of TD Bank Financial Group (Toronto Dominion):

1. One of the largest bank in Canada
2. Strong market position in North America, thus a competitive edge over its competitors
3. Receives sustainable earnings from its domestic bank networks in Canada
4. Getting a major chunk of revenue from Strong loans

5.Dividend Yield and payout ratio has always been more than the industry and sector average
6. Its subsidiaries have over 79,000 employees and over 19 million clients worldwide

Here are the weaknesses in the TD Bank Financial Group (Toronto Dominion) SWOT Analysis:

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

Following are the Opportunities in TD Bank Financial Group (Toronto Dominion) SWOT Analysis:

1. Last year’s acquisition of MBNA will help in expansion of its credit card business in United States and Canada
2.Building the retail bank network in US will help in expansion in US
3.Growing wealth and insurance  business of TD Bank in US will be an immense opportunity for the entire group

The threats in the SWOT Analysis of TD Bank Financial Group (Toronto Dominion) are as mentioned:

1. Increasing volatility in North American market
2.Regulatory changes in US will have a major effect on US business
3.Regulatory changes in mortgages/loans in Canada  will have a major impact

Below are the top 5 TD Bank Financial Group (Toronto Dominion) competitors:

1.Royal Bank of Canada
2.Bank of Nova Scotia
3. Citibank
4.Wells Fargo
5.Bank of America