Agricultural Bank of China SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3774

SWOT Analysis of Agricultural Bank of China with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Agricultural Bank of China

Parent Company

Agricultural Bank of China




Banking & Financial Services

Tagline/ Slogan

Helping you grow; Customers always placed first


The bank that has a Comprehensive business portfolio, extensive distribution network and advanced IT platform.

Agricultural Bank of China STP


For the people who are looking to invest and take credit from banks

Target Group

Families,Corporate, Small entrepreneurs


Committed to catering to the needs of Sannong and capitalizing on the synergy between the urban areas and the county areas.

Agricultural Bank of China SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Agricultural Bank of China :

1. Strong Deposit Base Providing Stable and Low-cost Funding.
2. Extensive Nationwide Branch Outlet Network (24,000+ domestic branch outlets) Complemented by a Multi-channel Electronic Banking System.
3. Capital Adequacy Ratio
4. Fast growing fee and commission based business.

5. Ranked amongst top 10 in The Banker’s “Top 1000 World Banks” list
6. Has over 440,000 employees serving over 3 million corporate clients and 320 million retail customers


1. The state-owned charters make them less flexible in decision making.
2. Dependence on China and limited global penetration


1.Large and Diversified Customer base providing significant growth potential.
2.Well-positioned to Capitalize on China's Future Growth in Both Urban Areas and County Areas.

3. Strategic business diversification.

4. Can get into strategic Alliance to operate in India and other developing nations.


1.Global economic condition
2.Uncertain Chinese banking sector outlook
3.Foreign banks increasing their footprint in China

4. Increase in the no. of NPAs further can be hazardous

Agricultural Bank of China Competition


Below are the 3 main Agricultural Bank of China competitors :

1. Bank of China.
2. China Construction Bank.
3.Industrial and Commercial Bank of China.

The brandguide table above concludes the Agricultural Bank of China SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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