Agricultural Bank of China SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Agricultural Bank of China analyses the brand by its strengths, weaknesses, opportunities & threats. In Agricultural Bank of China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agricultural Bank of China to benchmark its business & performance as compared to the competitors. Agricultural Bank of China is one of the leading brands in the banking & financial services sector.

The article below lists the Agricultural Bank of China SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agricultural Bank of China competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Agricultural Bank of China

Agricultural Bank of China Overview
Parent Company

Agricultural Bank of China

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Helping you grow; Customers always placed first

USP

The bank that has a Comprehensive business portfolio, extensive distribution network and advanced IT platform.

Agricultural Bank of China STP
Segmentation

For the people who are looking to invest and take credit from banks

Target Market

Families,Corporate, Small entrepreneurs

Positioning

Committed to catering to the needs of Sannong and capitalizing on the synergy between the urban areas and the county areas.

SWOT Analysis of Agricultural Bank of China

For Agricultural Bank of China, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Agricultural Bank of China SWOT Analysis:

Agricultural Bank of China Strengths

The strengths of Agricultural Bank of China looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Agricultural Bank of China :

1. Strong Deposit Base Providing Stable and Low-cost Funding.
2. Extensive Nationwide Branch Outlet Network (24,000+ domestic branch outlets) Complemented by a Multi-channel Electronic Banking System.
3. Capital Adequacy Ratio
4. Fast growing fee and commission based business.

5. Ranked amongst top 10 in The Banker’s “Top 1000 World Banks” list
6. Has over 440,000 employees serving over 3 million corporate clients and 320 million retail customers

Agricultural Bank of China Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Agricultural Bank of China SWOT Analysis:

1. The state-owned charters make them less flexible in decision making.
2. Dependence on China and limited global penetration


Agricultural Bank of China Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Agricultural Bank of China SWOT Analysis:

1.Large and Diversified Customer base providing significant growth potential.
2.Well-positioned to Capitalize on China's Future Growth in Both Urban Areas and County Areas.

3. Strategic business diversification.

4. Can get into strategic Alliance to operate in India and other developing nations.


Agricultural Bank of China Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Agricultural Bank of China are as mentioned:

1.Global economic condition
2.Uncertain Chinese banking sector outlook
3.Foreign banks increasing their footprint in China

4. Increase in the no. of NPAs further can be hazardous

Agricultural Bank of China Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Agricultural Bank of China:

1. Bank of China.
2. China Construction Bank.
3.Industrial and Commercial Bank of China.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Agricultural Bank of China. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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