Agricultural Bank of China SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Agricultural Bank of China analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Agricultural Bank of China SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Agricultural Bank of China to benchmark its business & performance as compared to the competitors and industry. As of 2020, Agricultural Bank of China is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Agricultural Bank of China competitors and includes Agricultural Bank of China target market, segmentation, positioning & Unique Selling Proposition (USP).

Agricultural Bank of China SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Agricultural Bank of China Brand Analysis
Parent Company

Agricultural Bank of China




Banking & Financial Services

Tagline/ Slogan

Helping you grow; Customers always placed first


The bank that has a Comprehensive business portfolio, extensive distribution network and advanced IT platform.

Agricultural Bank of China STP
Agricultural Bank of China Segmentation

For the people who are looking to invest and take credit from banks

Agricultural Bank of China Target Market

Families,Corporate, Small entrepreneurs

Agricultural Bank of China Positioning

Committed to catering to the needs of Sannong and capitalizing on the synergy between the urban areas and the county areas.

Agricultural Bank of China SWOT Analysis
Agricultural Bank of China Strengths

Below are the Strengths in the SWOT Analysis of Agricultural Bank of China:

1. Strong Deposit Base Providing Stable and Low-cost Funding.
2. Extensive Nationwide Branch Outlet Network (24,000+ domestic branch outlets) Complemented by a Multi-channel Electronic Banking System.
3. Capital Adequacy Ratio
4. Fast growing fee and commission based business.

5. Ranked amongst top 10 in The Banker’s “Top 1000 World Banks” list
6. Has over 440,000 employees serving over 3 million corporate clients and 320 million retail customers

Agricultural Bank of China Weaknesses

Here are the weaknesses in the Agricultural Bank of China SWOT Analysis:

1. The state-owned charters make them less flexible in decision making.
2. Dependence on China and limited global penetration

Agricultural Bank of China Opportunities

Following are the Opportunities in Agricultural Bank of China SWOT Analysis:

1.Large and Diversified Customer base providing significant growth potential.
2.Well-positioned to Capitalize on China's Future Growth in Both Urban Areas and County Areas.

3. Strategic business diversification.

4. Can get into strategic Alliance to operate in India and other developing nations.

Agricultural Bank of China Threats

The threats in the SWOT Analysis of Agricultural Bank of China are as mentioned:

1.Global economic condition
2.Uncertain Chinese banking sector outlook
3.Foreign banks increasing their footprint in China

4. Increase in the no. of NPAs further can be hazardous

Agricultural Bank of China Competition

Below are the top 3 Agricultural Bank of China competitors:

1. Bank of China.
2. China Construction Bank.
3.Industrial and Commercial Bank of China.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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