Canadian Imperial Bank of Commerce SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Canadian Imperial Bank of Commerce covering strengths, weaknesses, opportunities and threats.

Canadian Imperial Bank of Commerce Strengths

  1. Named as top 3 strongest bank in the world
  2. Around 4200 employees on board.
  3. Fifth largest bank in Canada in terms of deposits
  4. Dividend Yield and Payout ratio are high when compared to industry and sector values
  5. Highly diversified in terms of services and products offered
  6. Namedstrongest bank in Canada and North America
  7. Improved customer services and accessibility helps in retaining strong market position

Above are the strengths in the SWOT Analysis of Canadian Imperial Bank of Commerce. The strengths of Canadian Imperial Bank of Commerce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Canadian Imperial Bank of Commerce Weaknesses

  1. Lack of presence in emerging economies increases business risk
  2. Lags behind the Big 4 Canadian banks in terms of retail clients

These were the weaknesses in the Canadian Imperial Bank of Commerce SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Canadian Imperial Bank of Commerce Opportunities

  1. Low interest rate environment could sustain growth at wholesale banking business
  2. Aging population is likely to increase demand for retirement services in Canada
  3. Good opportunity to enter into emerging markets in Asia and South America through acquisitions

Above we covered the opportunities in Canadian Imperial Bank of Commerce SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Canadian Imperial Bank of Commerce Threats

  1. Change in regulatory policies in Canada will affect the banking system
  2. High systemic risk in Canadian banking industry
  3. Relatively high taxation impacting profitability

The threats in the SWOT Analysis of Canadian Imperial Bank of Commerce are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Canadian Imperial Bank of Commerce SWOT analysis.

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About Canadian Imperial Bank of Commerce

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Canadian Imperial Bank of Commerce Overview
Parent Company

Canadian Imperial Bank of Commerce

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

For What Matters

USP

A bank committed to exceed customer expectations

Canadian Imperial Bank of Commerce STP
Segmentation

Institutional and individual clients in need of financial assistance

Target Market

Small, medium, corporate customers and individual clients

Positioning

Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Canadian Imperial Bank of Commerce. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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