Canadian Imperial Bank of Commerce SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canadian Imperial Bank of Commerce, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Canadian Imperial Bank of Commerce is one of the leading brands in the banking & financial services sector. The article below lists the Canadian Imperial Bank of Commerce SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Canadian Imperial Bank of Commerce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Canadian Imperial Bank of Commerce :
1.Named as top 3 strongest bank in the world
2. Around 4200 employees on board.
2. Fifth largest bank in Canada in terms of deposits
3. Dividend Yield and Payout ratio are high when compared to industry and sector values
4. Highly diversified in terms of services and products offered
5.Named strongest bank in Canada and North America
6. Improved customer services and accessibility helps in retaining strong market position
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Canadian Imperial Bank of Commerce SWOT Analysis:
1. Lack of presence in emerging economies increases business risk
2. Lags behind the Big 4 Canadian banks in terms of retail clients
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Canadian Imperial Bank of Commerce SWOT Analysis:
1. Low interest rate environment could sustain growth at wholesale banking business
2. Aging population is likely to increase demand for retirement services in Canada
3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Canadian Imperial Bank of Commerce are as mentioned:
1. Change in regulatory policies in Canada will affect the banking system
2. High systemic risk in Canadian banking industry
3. Relatively high taxation impacting profitability
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Hence this concludes the Canadian Imperial Bank of Commerce SWOT analysis.
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About Canadian Imperial Bank of Commerce
Canadian Imperial Bank of Commerce Overview | |
---|---|
Parent Company |
Canadian Imperial Bank of Commerce |
Category |
Banking |
Sector | |
Tagline/ Slogan |
For What Matters |
USP |
A bank committed to exceed customer expectations |
Canadian Imperial Bank of Commerce STP | |
Segmentation |
Institutional and individual clients in need of financial assistance |
Target Market |
Small, medium, corporate customers and individual clients |
Positioning |
Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Canadian Imperial Bank of Commerce. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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