Canadian Imperial Bank of Commerce SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Canadian Imperial Bank of Commerce analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canadian Imperial Bank of Commerce SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Imperial Bank of Commerce to benchmark its business & performance as compared to the competitors and industry. As of 2020, Canadian Imperial Bank of Commerce is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canadian Imperial Bank of Commerce competitors and includes Canadian Imperial Bank of Commerce target market, segmentation, positioning & Unique Selling Proposition (USP).

Canadian Imperial Bank of Commerce SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canadian Imperial Bank of Commerce Brand Analysis
Parent Company

Canadian Imperial Bank of Commerce

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

For What Matters

USP

A bank committed to exceed customer expectations

Canadian Imperial Bank of Commerce STP
Canadian Imperial Bank of Commerce Segmentation

Institutional and individual clients in need of financial assistance

Canadian Imperial Bank of Commerce Target Market

Small, medium, corporate customers and individual clients

Canadian Imperial Bank of Commerce Positioning

Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability

Canadian Imperial Bank of Commerce SWOT Analysis
Canadian Imperial Bank of Commerce Strengths

Below are the Strengths in the SWOT Analysis of Canadian Imperial Bank of Commerce:

1.Named as top 3 strongest bank in the world

2. Around 4200 employees on board.
2. Fifth largest bank in Canada in terms of deposits
3. Dividend Yield and Payout ratio are high when compared to industry and sector values
4. Highly diversified in terms of services and products offered

5.Named  strongest bank in Canada and North America

6. Improved customer services and accessibility helps in retaining strong market position

Canadian Imperial Bank of Commerce Weaknesses

Here are the weaknesses in the Canadian Imperial Bank of Commerce SWOT Analysis:

1. Lack of presence in emerging economies increases business risk
2. Lags behind the Big 4 Canadian banks in terms of retail clients

Canadian Imperial Bank of Commerce Opportunities

Following are the Opportunities in Canadian Imperial Bank of Commerce SWOT Analysis:

1. Low interest rate environment could sustain growth at wholesale banking business
2. Aging population is likely to increase demand for retirement services in Canada
3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions

Canadian Imperial Bank of Commerce Threats

The threats in the SWOT Analysis of Canadian Imperial Bank of Commerce are as mentioned:

1. Change in regulatory policies in Canada will affect the banking system
2. High systemic risk in Canadian banking industry
3. Relatively high taxation impacting profitability

Canadian Imperial Bank of Commerce Competition
Competitors

Below are the top 4 Canadian Imperial Bank of Commerce competitors:

1. Royal Bank of Canada
2.TD bank
3.Bank of Nova Scotia

4.Bank of Montreal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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