Canadian Imperial Bank of Commerce SWOT Analysis

Canadian Imperial Bank of Commerce SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canadian Imperial Bank of Commerce, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Canadian Imperial Bank of Commerce is one of the leading brands in the banking & financial services sector. The article below lists the Canadian Imperial Bank of Commerce SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Canadian Imperial Bank of Commerce Strengths

The strengths of Canadian Imperial Bank of Commerce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Canadian Imperial Bank of Commerce :

1.Named as top 3 strongest bank in the world

2. Around 4200 employees on board.
2. Fifth largest bank in Canada in terms of deposits
3. Dividend Yield and Payout ratio are high when compared to industry and sector values
4. Highly diversified in terms of services and products offered

5.Named  strongest bank in Canada and North America

6. Improved customer services and accessibility helps in retaining strong market position

Canadian Imperial Bank of Commerce Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Canadian Imperial Bank of Commerce SWOT Analysis:

1. Lack of presence in emerging economies increases business risk
2. Lags behind the Big 4 Canadian banks in terms of retail clients

Canadian Imperial Bank of Commerce Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Canadian Imperial Bank of Commerce SWOT Analysis:

1. Low interest rate environment could sustain growth at wholesale banking business
2. Aging population is likely to increase demand for retirement services in Canada
3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions

Canadian Imperial Bank of Commerce Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Canadian Imperial Bank of Commerce are as mentioned:

1. Change in regulatory policies in Canada will affect the banking system
2. High systemic risk in Canadian banking industry
3. Relatively high taxation impacting profitability

Hence this concludes the Canadian Imperial Bank of Commerce SWOT analysis.

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About Canadian Imperial Bank of Commerce

Canadian Imperial Bank of Commerce Overview
Parent Company	Canadian Imperial Bank of Commerce
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	For What Matters
USP	A bank committed to exceed customer expectations
Canadian Imperial Bank of Commerce STP
Segmentation	Institutional and individual clients in need of financial assistance
Target Market	Small, medium, corporate customers and individual clients
Positioning	Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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