Canadian Imperial Bank of Commerce SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Canadian Imperial Bank of Commerce analyses the brand by its strengths, weaknesses, opportunities & threats. In Canadian Imperial Bank of Commerce SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Imperial Bank of Commerce to benchmark its business & performance as compared to the competitors. Canadian Imperial Bank of Commerce is one of the leading brands in the banking & financial services sector.

The article below lists the Canadian Imperial Bank of Commerce SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canadian Imperial Bank of Commerce competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Canadian Imperial Bank of Commerce

Canadian Imperial Bank of Commerce Overview
Parent Company

Canadian Imperial Bank of Commerce

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

For What Matters

USP

A bank committed to exceed customer expectations

Canadian Imperial Bank of Commerce STP
Segmentation

Institutional and individual clients in need of financial assistance

Target Market

Small, medium, corporate customers and individual clients

Positioning

Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability

SWOT Analysis of Canadian Imperial Bank of Commerce

For Canadian Imperial Bank of Commerce, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Canadian Imperial Bank of Commerce SWOT Analysis:

Canadian Imperial Bank of Commerce Strengths

The strengths of Canadian Imperial Bank of Commerce looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Canadian Imperial Bank of Commerce :

1.Named as top 3 strongest bank in the world

2. Around 4200 employees on board.
2. Fifth largest bank in Canada in terms of deposits
3. Dividend Yield and Payout ratio are high when compared to industry and sector values
4. Highly diversified in terms of services and products offered

5.Named  strongest bank in Canada and North America

6. Improved customer services and accessibility helps in retaining strong market position

Canadian Imperial Bank of Commerce Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Canadian Imperial Bank of Commerce SWOT Analysis:

1. Lack of presence in emerging economies increases business risk
2. Lags behind the Big 4 Canadian banks in terms of retail clients


Canadian Imperial Bank of Commerce Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Canadian Imperial Bank of Commerce SWOT Analysis:

1. Low interest rate environment could sustain growth at wholesale banking business
2. Aging population is likely to increase demand for retirement services in Canada
3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions


Canadian Imperial Bank of Commerce Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Canadian Imperial Bank of Commerce are as mentioned:

1. Change in regulatory policies in Canada will affect the banking system
2. High systemic risk in Canadian banking industry
3. Relatively high taxation impacting profitability

Canadian Imperial Bank of Commerce Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Canadian Imperial Bank of Commerce:

1. Royal Bank of Canada
2.TD bank
3.Bank of Nova Scotia

4.Bank of Montreal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canadian Imperial Bank of Commerce. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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