Canadian Imperial Bank of Commerce SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3522

SWOT Analysis of Canadian Imperial Bank of Commerce with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canadian Imperial Bank of Commerce

Parent Company

Canadian Imperial Bank of Commerce




Financial services

Tagline/ Slogan

For What Matters


A bank committed to exceed customer expectations



Institutional and individual clients in need of financial assistance

Target Group

Small, medium, corporate customers and individual clients


Creating value for all stakeholders by offering what matters to them- Trust, Teamwork and Accountability

SWOT Analysis


1.Named as top 3 strongest bank in the world

2. Around 4200 employees on board.
2. Fifth largest bank in Canada in terms of deposits
3. Dividend Yield and Payout ratio are high when compared to industry and sector values
4. Highly diversified in terms of services and products offered

5.Named  strongest bank in Canada and North America

6. Improved customer services and accessibility helps in retaining strong market position


1. Lack of presence in emerging economies increases business risk
2. Lags behind the Big 4 Canadian banks in terms of retail clients


1. Low interest rate environment could sustain growth at wholesale banking business
2. Aging population is likely to increase demand for retirement services in Canada
3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions


1. Change in regulatory policies in Canada will affect the banking system
2. High systemic risk in Canadian banking industry
3. Relatively high taxation impacting profitability



1. Royal Bank of Canada
2.TD bank
3.Bank of Nova Scotia

4.Bank of Montreal

The table above concludes the Canadian Imperial Bank of Commerce SWOT analysis along with its marketing and brand parameters.


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