Standard Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6177

SWOT Analysis of Standard Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Standard Bank

Parent Company

The Standard Bank of South Africa Limited




Financial services

Tagline/ Slogan

150 years of moving you forward


A leading South African bank offering varied financial services to citizens of 18 countries in African continent, with presence in more than 30 countries across the globe



Institutions and individuals seeking financial assistance

Target Group

Small, medium, large, corporate clients and individuals of all sorts


A full service financial group offering varied services in transactional banking, lending, investment, insurance, risk management, wealth management and advisory services

SWOT Analysis


1. Strong presence in South Africa and 17 African countries with employee strength above 50000
2. One of the most recognized brands in South Africa
3. Dividend yield and Payout ratio (TTM) is greater than the industry and sector average
4. Africa’s largest bank in terms of assets, service offerings, client base

5.First bank in South Africa to develop innovative schemes for redefining financial inclusion


1. Not much presence in Asia, Europe and North America
2. Not much dominant in Retail banking, faces tough competition from Absa Group and FNB in retail banking


1. Venturing into strategic alliance with the world’s top banks will help it in geographic expansion.
2. The bank can leverage its current strategic alliance with ICBC (Industrial and Commercial Bank of China) for expansion and growth in China
3. Immense opportunity to grow in Retail Banking area through acquisitions


1. Changes in regulatory policies across different African countries can affect the bank
2. Economic and political changes across African nations and throughout the world affecting the bank



1. First Rand Bank
2.Absa Group
3. Nedbank Limited

4. Global banks like Citibank, JPMC

The table above concludes the Standard Bank SWOT analysis along with its marketing and brand parameters.


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