Standard Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Standard Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Standard Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Standard Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Standard Bank competitors and includes Standard Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Standard Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Standard Bank Brand Analysis
Parent Company

The Standard Bank of South Africa Limited




Banking & Financial Services

Tagline/ Slogan

150 years of moving you forward


A leading South African bank offering varied financial services to citizens of 18 countries in African continent, with presence in more than 30 countries across the globe

Standard Bank STP
Standard Bank Segmentation

Institutions and individuals seeking financial assistance

Standard Bank Target Market

Small, medium, large, corporate clients and individuals of all sorts

Standard Bank Positioning

A full service financial group offering varied services in transactional banking, lending, investment, insurance, risk management, wealth management and advisory services

Standard Bank SWOT Analysis
Standard Bank Strengths

Below are the Strengths in the SWOT Analysis of Standard Bank:

1. Strong presence in South Africa and 17 African countries with employee strength above 50000
2. One of the most recognized brands in South Africa
3. Dividend yield and Payout ratio (TTM) is greater than the industry and sector average
4. Africa’s largest bank in terms of assets, service offerings, client base

5.First bank in South Africa to develop innovative schemes for redefining financial inclusion

Standard Bank Weaknesses

Here are the weaknesses in the Standard Bank SWOT Analysis:

1. Not much presence in Asia, Europe and North America
2. Not much dominant in Retail banking, faces tough competition from Absa Group and FNB in retail banking

Standard Bank Opportunities

Following are the Opportunities in Standard Bank SWOT Analysis:

1. Venturing into strategic alliance with the world’s top banks will help it in geographic expansion.
2. The bank can leverage its current strategic alliance with ICBC (Industrial and Commercial Bank of China) for expansion and growth in China
3. Immense opportunity to grow in Retail Banking area through acquisitions

Standard Bank Threats

The threats in the SWOT Analysis of Standard Bank are as mentioned:

1. Changes in regulatory policies across different African countries can affect the bank
2. Economic and political changes across African nations and throughout the world affecting the bank

Standard Bank Competition

Below are the top 4 Standard Bank competitors:

1. First Rand Bank
2.Absa Group
3. Nedbank Limited

4. Global banks like Citibank, JPMC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Standard Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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