Standard Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Standard Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Standard Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Standard Bank to benchmark its business & performance as compared to the competitors. Standard Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Standard Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Standard Bank SWOT Analysis:

SWOT Analysis of Standard Bank

For Standard Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Standard Bank Strengths

The strengths of Standard Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Standard Bank :

1. Strong presence in South Africa and 17 African countries with employee strength above 50000
2. One of the most recognized brands in South Africa
3. Dividend yield and Payout ratio (TTM) is greater than the industry and sector average
4. Africa’s largest bank in terms of assets, service offerings, client base

5.First bank in South Africa to develop innovative schemes for redefining financial inclusion

Standard Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Standard Bank SWOT Analysis:

1. Not much presence in Asia, Europe and North America
2. Not much dominant in Retail banking, faces tough competition from Absa Group and FNB in retail banking

Standard Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Standard Bank SWOT Analysis:

1. Venturing into strategic alliance with the world’s top banks will help it in geographic expansion.
2. The bank can leverage its current strategic alliance with ICBC (Industrial and Commercial Bank of China) for expansion and growth in China
3. Immense opportunity to grow in Retail Banking area through acquisitions

Standard Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Standard Bank are as mentioned:

1. Changes in regulatory policies across different African countries can affect the bank
2. Economic and political changes across African nations and throughout the world affecting the bank

Standard Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Standard Bank:

1. First Rand Bank
2.Absa Group
3. Nedbank Limited

4. Global banks like Citibank, JPMC

Hence this concludes the Standard Bank SWOT analysis.

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About Standard Bank

Standard Bank Overview
Parent Company

The Standard Bank of South Africa Limited




Banking & Financial Services

Tagline/ Slogan

150 years of moving you forward


A leading South African bank offering varied financial services to citizens of 18 countries in African continent, with presence in more than 30 countries across the globe

Standard Bank STP

Institutions and individuals seeking financial assistance

Target Market

Small, medium, large, corporate clients and individuals of all sorts


A full service financial group offering varied services in transactional banking, lending, investment, insurance, risk management, wealth management and advisory services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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