Commerzbank SWOT Analysis

Commerzbank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Commerzbank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Commerzbank is one of the leading brands in the banking & financial services sector. The article below lists the Commerzbank SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Commerzbank

For Commerzbank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Commerzbank Strengths

The strengths of Commerzbank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Commerzbank :

1. Germanys second largest bank with dense network of branches

2. Best bank from German SMEs viewpoint.

3. Serves around 15 million private clients, 1 million business and corporate clients worldwide

4. Dominant in online banking
5. Strong brand position in the German scenario

Commerzbank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Commerzbank SWOT Analysis:

1. Major chunk of the revenue comes from retail banking; less revenue comes from investment banking activities
2. Weak presence in Asian and American countries

Commerzbank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Commerzbank SWOT Analysis:

1.  Alliance with other banks will help in bank’s expansion in terms of service offerings and customer base
2. High opportunity to tap Asian and American markets through acquisitions and alliances

Commerzbank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Commerzbank are as mentioned:

1. Regulatory changes in Euro zone will affect the bank
2.Slowing growth and investments in Euro zone will have a significant impact

Commerzbank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Commerzbank:

1. Deutsche Bank
2. DZ Bank
3. BNP Paribas

Hence this concludes the Commerzbank SWOT analysis.

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About Commerzbank

Commerzbank Overview
Parent Company	Commerzbank AG
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Achieving more together
USP	A bank unreservedly committed to customer satisfaction
Commerzbank STP
Segmentation	Institutional and individual clients
Target Market	Private and corporate customers, SME’s
Positioning	Bank focusing on partnership and performance as the basis for success

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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