Commerzbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Commerzbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Commerzbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Commerzbank to benchmark its business & performance as compared to the competitors and industry. Commerzbank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Commerzbank competitors and includes Commerzbank target market, segmentation, positioning & Unique Selling Proposition (USP).

Commerzbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Commerzbank Brand Analysis
Parent Company

Commerzbank AG




Banking & Financial Services

Tagline/ Slogan

Achieving more together


A bank unreservedly committed to customer satisfaction

Commerzbank STP
Commerzbank Segmentation

Institutional and individual clients

Commerzbank Target Market

Private and corporate customers, SME’s

Commerzbank Positioning

Bank focusing on partnership and performance as the basis for success

Commerzbank SWOT Analysis
Commerzbank Strengths

Below are the Strengths in the SWOT Analysis of Commerzbank:

1. Germanys second largest bank with dense network of branches

2. Best bank from German SMEs viewpoint.

3. Serves around 15 million private clients, 1 million business and corporate clients worldwide

4. Dominant in online banking
5. Strong brand position in the German scenario

Commerzbank Weaknesses

Here are the weaknesses in the Commerzbank SWOT Analysis:

1. Major chunk of the revenue comes from retail banking; less revenue comes from investment banking activities
2. Weak presence in Asian and American countries

Commerzbank Opportunities

Following are the Opportunities in Commerzbank SWOT Analysis:

1.  Alliance with other banks will help in bank’s expansion in terms of service offerings and customer base
2. High opportunity to tap Asian and American markets through acquisitions and alliances

Commerzbank Threats

The threats in the SWOT Analysis of Commerzbank are as mentioned:

1. Regulatory changes in Euro zone will affect the bank
2.Slowing growth and investments in Euro zone will have a significant impact

Commerzbank Competition

Below are the top 3 Commerzbank competitors:

1. Deutsche Bank
2. DZ Bank
3. BNP Paribas

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Commerzbank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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