Commerzbank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Commerzbank analyses the brand by its strengths, weaknesses, opportunities & threats. In Commerzbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Commerzbank to benchmark its business & performance as compared to the competitors. Commerzbank is one of the leading brands in the banking & financial services sector.

The article below lists the Commerzbank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Commerzbank SWOT Analysis:

SWOT Analysis of Commerzbank

For Commerzbank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Commerzbank Strengths

The strengths of Commerzbank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Commerzbank :

1. Germanys second largest bank with dense network of branches

2. Best bank from German SMEs viewpoint.

3. Serves around 15 million private clients, 1 million business and corporate clients worldwide

4. Dominant in online banking
5. Strong brand position in the German scenario

Commerzbank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Commerzbank SWOT Analysis:

1. Major chunk of the revenue comes from retail banking; less revenue comes from investment banking activities
2. Weak presence in Asian and American countries


Commerzbank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Commerzbank SWOT Analysis:

1.  Alliance with other banks will help in bank’s expansion in terms of service offerings and customer base
2. High opportunity to tap Asian and American markets through acquisitions and alliances

Commerzbank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Commerzbank are as mentioned:

1. Regulatory changes in Euro zone will affect the bank
2.Slowing growth and investments in Euro zone will have a significant impact


Commerzbank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Commerzbank:

1. Deutsche Bank
2. DZ Bank
3. BNP Paribas

Hence this concludes the Commerzbank SWOT analysis.

Continue reading more about the brand/company.

About Commerzbank

Commerzbank Overview
Parent Company

Commerzbank AG

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Achieving more together

USP

A bank unreservedly committed to customer satisfaction

Commerzbank STP
Segmentation

Institutional and individual clients

Target Market

Private and corporate customers, SME’s

Positioning

Bank focusing on partnership and performance as the basis for success


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Commerzbank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin