Commerzbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3483

SWOT Analysis of Commerzbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Commerzbank AG




Banking & Financial Services

Tagline/ Slogan

Achieving more together


A bank unreservedly committed to customer satisfaction

Commerzbank STP


Institutional and individual clients

Target Group

Private and corporate customers, SME’s


Bank focusing on partnership and performance as the basis for success

Commerzbank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Commerzbank :

1. Germanys second largest bank with dense network of branches

2. Best bank from German SMEs viewpoint.

3. Serves around 15 million private clients, 1 million business and corporate clients worldwide

4. Dominant in online banking
5. Strong brand position in the German scenario


1. Major chunk of the revenue comes from retail banking; less revenue comes from investment banking activities
2. Weak presence in Asian and American countries


1.  Alliance with other banks will help in bank’s expansion in terms of service offerings and customer base
2. High opportunity to tap Asian and American markets through acquisitions and alliances


1. Regulatory changes in Euro zone will affect the bank
2.Slowing growth and investments in Euro zone will have a significant impact

Commerzbank Competition


Below are the 3 main Commerzbank competitors :

1. Deutsche Bank
2. DZ Bank
3. BNP Paribas

The brandguide table above concludes the Commerzbank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Commerzbank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: