Hong Leong Financial Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hong Leong Financial Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hong Leong Financial Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hong Leong Financial Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hong Leong Financial Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hong Leong Financial Group competitors and includes Hong Leong Financial Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Hong Leong Financial Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hong Leong Financial Group Brand Analysis
Parent Company

Hong Leong Financial Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Hong Leong Group has an integrated financial services group offering a comprehensive suite of conventional and Islamic products and services to meet the financial needs of its customers (mission)


Commitment to age old values of quality, honor and integrity and its ability to identify and respond to the industrialization needs

Hong Leong Financial Group STP
Hong Leong Financial Group Segmentation

Institution and individual investors; enterprises

Hong Leong Financial Group Target Market

Institution and individual investors; enterprises looking for banking and financial products.

Hong Leong Financial Group Positioning

Caters to banking and financial services.

Hong Leong Financial Group SWOT Analysis
Hong Leong Financial Group Strengths

Below are the Strengths in the SWOT Analysis of Hong Leong Financial Group:

1. Diversity: controls 14 listed companies involved in the financial services, manufacturing, distribution, property and infrastructure development.
2. Identity: One of the largest conglomerates in the ASEAN region.
3. Diversified workforce: more than 40,000 staff worldwide.
4. Healthy financial profile of the group's core subsidiaries, thus improving its credit ratings in past.
5. Strong presence in Islamic banking solutions in Malaysia

Hong Leong Financial Group Weaknesses

Here are the weaknesses in the Hong Leong Financial Group SWOT Analysis:

1. Geographic reach is limited to South-East Asia only
2. The operations are concentrated mostly in Malaysia
3. Dependence on financial market which is volatile in nature

Hong Leong Financial Group Opportunities

Following are the Opportunities in Hong Leong Financial Group SWOT Analysis:

1. Scope of boom in the platform of growing Malaysian economy
2. Growth through diversified offerings to increase customer base
3. Expansion through mergers and acquisitions

Hong Leong Financial Group Threats

The threats in the SWOT Analysis of Hong Leong Financial Group are as mentioned:

1. Risk of being impacted due sovereign debt crisis in Europe
2.Intensifying competition
3. Adversly impacted by any change in regulations and laws

Hong Leong Financial Group Competition

Below are the top 4 Hong Leong Financial Group competitors:

1. Capital Dynamics
2. AMMB Holdings
3. Maybank

4. Public Bank Berhad

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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