Hong Leong Financial Group SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Hong Leong Financial Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hong Leong Financial Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Hong Leong Financial Group is one of the leading brands in the banking & financial services sector. The article below lists the Hong Leong Financial Group SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Hong Leong Financial Group Strengths

The strengths of Hong Leong Financial Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Hong Leong Financial Group :

1. Diversity: controls 14 listed companies involved in the financial services, manufacturing, distribution, property and infrastructure development.
2. Identity: One of the largest conglomerates in the ASEAN region.
3. Diversified workforce: more than 40,000 staff worldwide.
4. Healthy financial profile of the group's core subsidiaries, thus improving its credit ratings in past.
5. Strong presence in Islamic banking solutions in Malaysia

Hong Leong Financial Group Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Hong Leong Financial Group SWOT Analysis:

1. Geographic reach is limited to South-East Asia only
2. The operations are concentrated mostly in Malaysia
3. Dependence on financial market which is volatile in nature

Hong Leong Financial Group Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Hong Leong Financial Group SWOT Analysis:

1. Scope of boom in the platform of growing Malaysian economy
2. Growth through diversified offerings to increase customer base
3. Expansion through mergers and acquisitions

Hong Leong Financial Group Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Hong Leong Financial Group are as mentioned:

1. Risk of being impacted due sovereign debt crisis in Europe
2.Intensifying competition
3. Adversly impacted by any change in regulations and laws

Read Similar SWOT analysis

Hence this concludes the Hong Leong Financial Group SWOT analysis.

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About Hong Leong Financial Group

Hong Leong Financial Group Overview
Parent Company

Hong Leong Financial Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Hong Leong Group has an integrated financial services group offering a comprehensive suite of conventional and Islamic products and services to meet the financial needs of its customers (mission)


Commitment to age old values of quality, honor and integrity and its ability to identify and respond to the industrialization needs

Hong Leong Financial Group STP

Institution and individual investors; enterprises

Target Market

Institution and individual investors; enterprises looking for banking and financial products.


Caters to banking and financial services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Hong Leong Financial Group. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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