Hong Leong Financial Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Hong Leong Financial Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Hong Leong Financial Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hong Leong Financial Group to benchmark its business & performance as compared to the competitors. Hong Leong Financial Group is one of the leading brands in the banking & financial services sector.

The article below lists the Hong Leong Financial Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hong Leong Financial Group SWOT Analysis:

SWOT Analysis of Hong Leong Financial Group

For Hong Leong Financial Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hong Leong Financial Group Strengths

The strengths of Hong Leong Financial Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hong Leong Financial Group :

1. Diversity: controls 14 listed companies involved in the financial services, manufacturing, distribution, property and infrastructure development.
2. Identity: One of the largest conglomerates in the ASEAN region.
3. Diversified workforce: more than 40,000 staff worldwide.
4. Healthy financial profile of the group's core subsidiaries, thus improving its credit ratings in past.
5. Strong presence in Islamic banking solutions in Malaysia

Hong Leong Financial Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hong Leong Financial Group SWOT Analysis:

1. Geographic reach is limited to South-East Asia only
2. The operations are concentrated mostly in Malaysia
3. Dependence on financial market which is volatile in nature

Hong Leong Financial Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hong Leong Financial Group SWOT Analysis:

1. Scope of boom in the platform of growing Malaysian economy
2. Growth through diversified offerings to increase customer base
3. Expansion through mergers and acquisitions

Hong Leong Financial Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hong Leong Financial Group are as mentioned:

1. Risk of being impacted due sovereign debt crisis in Europe
2.Intensifying competition
3. Adversly impacted by any change in regulations and laws

Hong Leong Financial Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Hong Leong Financial Group:

1. Capital Dynamics
2. AMMB Holdings
3. Maybank

4. Public Bank Berhad

Hence this concludes the Hong Leong Financial Group SWOT analysis.

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About Hong Leong Financial Group

Hong Leong Financial Group Overview
Parent Company

Hong Leong Financial Group


Investment Services


Banking & Financial Services

Tagline/ Slogan

Hong Leong Group has an integrated financial services group offering a comprehensive suite of conventional and Islamic products and services to meet the financial needs of its customers (mission)


Commitment to age old values of quality, honor and integrity and its ability to identify and respond to the industrialization needs

Hong Leong Financial Group STP

Institution and individual investors; enterprises

Target Market

Institution and individual investors; enterprises looking for banking and financial products.


Caters to banking and financial services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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