Maybank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Malayan Banking Berhad

Banking

Banking & Financial Services

Humanising  Financial Services Across Asia

Maximizing value for shareholders by staying diversified across geography and business offerings

Institutional and individual clients

SME’s, private individuals ,investors, entrepreneurs, non - profit   organizations  and public institutions in need of financing and banking solutions

Malaysia’s largest financial services group offering varied banking services

Below are the Strengths in the SWOT Analysis of Maybank:

1. Largest bank in Malaysia in terms of number of branches
2. Has a customer base of more than 21 million
3. Has presence in 17 countries across the globe
4. Dividend yield is high when compared to industry and sector averages

5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages

Here are the weaknesses in the Maybank SWOT Analysis:

1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
2.Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings

Following are the Opportunities in Maybank SWOT Analysis:

1. High opportunity to expand into countries like Laos, once the bank gets the license to operate
2.High opportunity to grow in investment banking in Hong Kong
3.Growth in internet banking will increase the customer base

The threats in the SWOT Analysis of Maybank are as mentioned:

1. Changes in economic policies in South East Asian countries will affect the bank significantly
2.Current macroeconomic scenario across the globe affecting the bank

Below are the top 3 Maybank competitors:

1.Public Bank
2.CIMB Bank
3.Hong Leong Bank