Maybank SWOT Analysis
Maybank is one of the leading brands in the banking & financial services sector. Maybank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maybank:
Quick Glance:
Maybank Strengths
- Largest bank in Malaysia in terms of number of branches
- Has a customer base of more than 21 million
- Has presence in 17 countries across the globe
- Dividend yield is high when compared to industry and sector averages
- Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages
Above are the strengths in the SWOT Analysis of Maybank. The strengths of Maybank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Maybank Weaknesses
- Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
- Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings
These were the weaknesses in the Maybank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Maybank Opportunities
- High opportunity to expand into countries like Laos, once the bank gets the license to operate
- High opportunity to grow in investment banking in Hong Kong
- Growth in internet banking will increase the customer base
Above we covered the opportunities in Maybank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Maybank Threats
- Changes in economic policies in South East Asian countries will affect the bank significantly
- Current macroeconomic scenario across the globe affecting the bank
The threats in the SWOT Analysis of Maybank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Maybank SWOT analysis.
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About Maybank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Maybank Overview | |
|---|---|
| Parent Company |
Malayan Banking Berhad |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Humanizing Financial Services Across Asia |
| USP |
Maximizing value for shareholders by staying diversified across geography and business offerings |
| Maybank STP | |
| Segmentation |
Institutional and individual clients |
| Target Market |
SME’s, private individuals ,investors, entrepreneurs, non - profit organizations and public institutions in need of financing and banking solutions |
| Positioning |
Malaysia’s largest financial services group offering varied banking services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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