SWOT analysis of Maybank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maybank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maybank to benchmark its business & performance as compared to the competitors and industry. Maybank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maybank competitors and includes Maybank target market, segmentation, positioning & Unique Selling Proposition (USP).
Maybank Brand Analysis | |
---|---|
Parent Company |
Malayan Banking Berhad |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Humanising Financial Services Across Asia |
USP |
Maximizing value for shareholders by staying diversified across geography and business offerings |
Maybank STP | |
Maybank Segmentation |
Institutional and individual clients |
Maybank Target Market |
SME’s, private individuals ,investors, entrepreneurs, non - profit organizations and public institutions in need of financing and banking solutions |
Positioning |
Malaysia’s largest financial services group offering varied banking services |
Maybank SWOT Analysis | |
Maybank Strengths |
Below are the Strengths in the SWOT Analysis of Maybank: 1. Largest bank in Malaysia in terms of number of branches 5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages |
Maybank Weaknesses |
Here are the weaknesses in the Maybank SWOT Analysis: 1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration |
Maybank Opportunities |
Following are the Opportunities in Maybank SWOT Analysis: 1. High opportunity to expand into countries like Laos, once the bank gets the license to operate |
Maybank Threats |
The threats in the SWOT Analysis of Maybank are as mentioned: 1. Changes in economic policies in South East Asian countries will affect the bank significantly |
Maybank Competition | |
Competitors |
Below are the top 3 Maybank competitors: 1.Public Bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maybank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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