Maybank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 9848

SWOT Analysis of Maybank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Malayan Banking Berhad




Financial services

Tagline/ Slogan

Humanising  Financial Services Across Asia


Maximizing value for shareholders by staying diversified across geography and business offerings



Institutional and individual clients

Target Group

SME’s, private individuals ,investors, entrepreneurs, non - profit   organizations  and public institutions in need of financing and banking solutions


Malaysia’s largest financial services group offering varied banking services

SWOT Analysis


1. Largest bank in Malaysia in terms of number of branches
2. Has a customer base of more than 21 million
3. Has presence in 17 countries across the globe
4. Dividend yield is high when compared to industry and sector averages

5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages


1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
2.Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings


1. High opportunity to expand into countries like Laos, once the bank gets the license to operate
2.High opportunity to grow in investment banking in Hong Kong
3.Growth in internet banking will increase the customer base


1. Changes in economic policies in South East Asian countries will affect the bank significantly
2.Current macroeconomic scenario across the globe affecting the bank



1.Public Bank
2.CIMB Bank
3.Hong Leong Bank

The table above concludes the Maybank SWOT analysis along with its marketing and brand parameters.


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