Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Maybank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maybank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maybank to benchmark its business & performance as compared to the competitors and industry. Maybank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maybank competitors and includes Maybank target market, segmentation, positioning & Unique Selling Proposition (USP).
Maximizing value for shareholders by staying diversified across geography and business offerings
Institutional and individual clients
Maybank Target Market
SME’s, private individuals ,investors, entrepreneurs, non - profit organizations and public institutions in need of financing and banking solutions
Malaysia’s largest financial services group offering varied banking services
Maybank SWOT Analysis
Below are the Strengths in the SWOT Analysis of Maybank:
1. Largest bank in Malaysia in terms of number of branches 2. Has a customer base of more than 21 million 3. Has presence in 17 countries across the globe 4. Dividend yield is high when compared to industry and sector averages
5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages
Here are the weaknesses in the Maybank SWOT Analysis:
1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration 2.Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings
Following are the Opportunities in Maybank SWOT Analysis:
1. High opportunity to expand into countries like Laos, once the bank gets the license to operate 2.High opportunity to grow in investment banking in Hong Kong 3.Growth in internet banking will increase the customer base
The threats in the SWOT Analysis of Maybank are as mentioned:
1. Changes in economic policies in South East Asian countries will affect the bank significantly 2.Current macroeconomic scenario across the globe affecting the bank
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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