Published in Banking & Financial Services category by MBA Skool Team
Maybank is one of the leading brands in the banking & financial services sector. Maybank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maybank:
Largest bank in Malaysia in terms of number of branches
Has a customer base of more than 21 million
Has presence in 17 countries across the globe
Dividend yield is high when compared to industry and sector averages
Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages
Above are the strengths in the SWOT Analysis of Maybank. The strengths of Maybank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings
These were the weaknesses in the Maybank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Maximizing value for shareholders by staying diversified across geography and business offerings
Institutional and individual clients
SME’s, private individuals ,investors, entrepreneurs, non - profit organizations and public institutions in need of financing and banking solutions
Malaysia’s largest financial services group offering varied banking services
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Maybank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute