Maybank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Maybank analyses the brand by its strengths, weaknesses, opportunities & threats. In Maybank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maybank to benchmark its business & performance as compared to the competitors. Maybank is one of the leading brands in the banking & financial services sector.

The table below lists the Maybank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maybank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Maybank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maybank Brand Analysis
Parent Company

Malayan Banking Berhad




Banking & Financial Services

Tagline/ Slogan

Humanising  Financial Services Across Asia


Maximizing value for shareholders by staying diversified across geography and business offerings

Maybank STP

Institutional and individual clients

Target Group

SME’s, private individuals ,investors, entrepreneurs, non - profit   organizations  and public institutions in need of financing and banking solutions


Malaysia’s largest financial services group offering varied banking services

SWOT Analysis of Maybank
Maybank Strengths

Below are the Strengths in the SWOT Analysis of Maybank:

1. Largest bank in Malaysia in terms of number of branches
2. Has a customer base of more than 21 million
3. Has presence in 17 countries across the globe
4. Dividend yield is high when compared to industry and sector averages

5.Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the industry and sector averages

Maybank Weaknesses

Here are the weaknesses in the Maybank SWOT Analysis:

1. Much of the banking operations are focused in and around Malaysia and Singapore, hence limited global penetration
2.Much of the revenue comes from retail banking and Islamic banking, less revenue comes from other offerings

Maybank Opportunities

Following are the Opportunities in Maybank SWOT Analysis:

1. High opportunity to expand into countries like Laos, once the bank gets the license to operate
2.High opportunity to grow in investment banking in Hong Kong
3.Growth in internet banking will increase the customer base

Maybank Threats

The threats in the SWOT Analysis of Maybank are as mentioned:

1. Changes in economic policies in South East Asian countries will affect the bank significantly
2.Current macroeconomic scenario across the globe affecting the bank

Maybank Competition
Maybank Competitors

Below are the top 3 competitors of Maybank:

1.Public Bank
2.CIMB Bank
3.Hong Leong Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maybank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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