National Bank of Abu Dhabi SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2766

SWOT Analysis of National Bank of Abu Dhabi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Abu Dhabi

Parent Company

National Bank of Abu Dhabi




Banking and Financial Services

Tagline/ Slogan

The UAE’s number 1 bank


Ranked one of the world safest banks by Global Finance magazine



Individual and enterprises

Target Group

Individual and enterprises creditors and retail bankers


Largest lender bank in the Emirate of Abu Dhabi

SWOT Analysis


1. Strong lending network: Largest lender bank in the Emirate of Abu Dhabi and the second largest lender in the United Arab Emirates.
2. Has the largest market capitalization among UAE banks.
3. Involvement in brand promotion: Sponsorship of the Abu Dhabi Grand Prix
4. Strong distribution network: expanding network of more than 120 branches and cash offices and 500 ATMs across UAE

5. Healthy credit ratings by rating agencies.


1. Business concentrated on geographical locale
2. Limited global presence as compared to other leading banks in the world


1. Achieving global expansion through partnerships and acquisition.
2. Increasing customer base through diversifying offerings.


1. Prone to government and legal interventions.
2. Threat of competitors: increased number of global and local players in the field of finance.
3. Can face repercussion of global economic crisis.



1. The Commercial Bank of Qatar
2. Qatar National Bank

4. Doha Bank

The table above concludes the National Bank of Abu Dhabi SWOT analysis along with its marketing and brand parameters.


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