National Bank of Abu Dhabi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of National Bank of Abu Dhabi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Bank of Abu Dhabi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Bank of Abu Dhabi to benchmark its business & performance as compared to the competitors and industry. National Bank of Abu Dhabi is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Bank of Abu Dhabi competitors and includes National Bank of Abu Dhabi target market, segmentation, positioning & Unique Selling Proposition (USP).

National Bank of Abu Dhabi SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
National Bank of Abu Dhabi Brand Analysis
Parent Company

National Bank of Abu Dhabi

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

The UAE’s number 1 bank

USP

Ranked one of the world safest banks by Global Finance magazine

National Bank of Abu Dhabi STP
National Bank of Abu Dhabi Segmentation

Individual and enterprises

National Bank of Abu Dhabi Target Market

Individual and enterprises creditors and retail bankers

National Bank of Abu Dhabi Positioning

Largest lender bank in the Emirate of Abu Dhabi

National Bank of Abu Dhabi SWOT Analysis
National Bank of Abu Dhabi Strengths

Below are the Strengths in the SWOT Analysis of National Bank of Abu Dhabi:

1. Strong lending network: Largest lender bank in the Emirate of Abu Dhabi and the second largest lender in the United Arab Emirates.
2. Has the largest market capitalization among UAE banks.
3. Involvement in brand promotion: Sponsorship of the Abu Dhabi Grand Prix
4. Strong distribution network: expanding network of more than 120 branches and cash offices and 500 ATMs across UAE

5. Healthy credit ratings by rating agencies.

National Bank of Abu Dhabi Weaknesses

Here are the weaknesses in the National Bank of Abu Dhabi SWOT Analysis:

1. Business concentrated on geographical locale
2. Limited global presence as compared to other leading banks in the world

National Bank of Abu Dhabi Opportunities

Following are the Opportunities in National Bank of Abu Dhabi SWOT Analysis:

1. Achieving global expansion through partnerships and acquisition.
2. Increasing customer base through diversifying offerings.

National Bank of Abu Dhabi Threats

The threats in the SWOT Analysis of National Bank of Abu Dhabi are as mentioned:

1. Prone to government and legal interventions.
2. Threat of competitors: increased number of global and local players in the field of finance.
3. Can face repercussion of global economic crisis.

National Bank of Abu Dhabi Competition
Competitors

Below are the top 4 National Bank of Abu Dhabi competitors:

1. The Commercial Bank of Qatar
2. Qatar National Bank
3. HSBC

4. Doha Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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