National Bank of Abu Dhabi SWOT Analysis
National Bank of Abu Dhabi is one of the leading brands in the banking & financial services sector. National Bank of Abu Dhabi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of National Bank of Abu Dhabi:
Quick Glance:
National Bank of Abu Dhabi Strengths
- Strong lending network: Largest lender bank in the Emirate of Abu Dhabi and the second largest lender in the United Arab Emirates.
- Has the largest market capitalization among UAE banks.
- Involvement in brand promotion: Sponsorship of the Abu Dhabi Grand Prix
- Strong distribution network: expanding network of more than 120 branches and cash offices and 500 ATMs across UAE
- Healthy credit ratings by rating agencies.
Above are the strengths in the SWOT Analysis of National Bank of Abu Dhabi. The strengths of National Bank of Abu Dhabi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
National Bank of Abu Dhabi Weaknesses
- Business concentrated on geographical locale
- Limited global presence as compared to other leading banks in the world
These were the weaknesses in the National Bank of Abu Dhabi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
National Bank of Abu Dhabi Opportunities
- Achieving global expansion through partnerships and acquisition.
- Increasing customer base through diversifying offerings.
Above we covered the opportunities in National Bank of Abu Dhabi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
National Bank of Abu Dhabi Threats
- Prone to government and legal interventions.
- Threat of competitors: increased number of global and local players in the field of finance.
- Can face repercussion of global economic crisis.
The threats in the SWOT Analysis of National Bank of Abu Dhabi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the National Bank of Abu Dhabi SWOT analysis.
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About National Bank of Abu Dhabi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| National Bank of Abu Dhabi Overview | |
|---|---|
| Parent Company |
National Bank of Abu Dhabi |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
The UAE’s number 1 bank |
| USP |
Ranked one of the world safest banks by Global Finance magazine |
| National Bank of Abu Dhabi STP | |
| Segmentation |
Individual and enterprises |
| Target Market |
Individual and enterprises creditors and retail bankers |
| Positioning |
Largest lender bank in the Emirate of Abu Dhabi |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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