AMMB Holdings AmBank Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AMMB Holdings AmBank Group analyses the brand by its strengths, weaknesses, opportunities & threats. In AMMB Holdings AmBank Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMMB Holdings AmBank Group to benchmark its business & performance as compared to the competitors. AMMB Holdings AmBank Group is one of the leading brands in the banking & financial services sector.

The article below lists the AMMB Holdings AmBank Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the AMMB Holdings AmBank Group SWOT Analysis:

SWOT Analysis of AMMB Holdings AmBank Group

For AMMB Holdings AmBank Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

AMMB Holdings AmBank Group Strengths

The strengths of AMMB Holdings AmBank Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of AMMB Holdings AmBank Group :

1. One of the top five largest banking group in Malaysia
2. More than 200 branches
3. Islamic banking facilities
4. Good brand image

5. Strong financial position compared to competition

AMMB Holdings AmBank Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the AMMB Holdings AmBank Group SWOT Analysis:

1. Credit rating affected by a few acquisitions
2. Integration issues
3.Poor performance in fixed rate loans is a concern

AMMB Holdings AmBank Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in AMMB Holdings AmBank Group SWOT Analysis:

1. Expansion in Asian countries
2. Targeting emerging economies like Singapore
3. Good future prospects for Malaysian economy

AMMB Holdings AmBank Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of AMMB Holdings AmBank Group are as mentioned:

1. Slowdown in China can affect the economy
2. Slow GDP growth rate of the economy

AMMB Holdings AmBank Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of AMMB Holdings AmBank Group:

2.CIMB Group
3.Public Bank

4.RHB Capital

5.Hong Leong

6.EON Capital

7.Alliance Financial Group

Hence this concludes the AMMB Holdings AmBank Group SWOT analysis.

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About AMMB Holdings AmBank Group

AMMB Holdings AmBank Group Overview
Parent Company

AMMB Holdings (AmBank Group)


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Service 1st our promise


One of the few banks with Islamic banking facilities

AMMB Holdings AmBank Group STP

Personal banking and Corporate banking

Target Market

Individuals and businesses


Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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