AMMB Holdings AmBank Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3610

SWOT Analysis of AMMB Holdings AmBank Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AMMB Holdings (AmBank Group)

Parent Company

AMMB Holdings (AmBank Group)


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Service 1st our promise


One of the few banks with Islamic banking facilities



Personal banking and Corporate banking

Target Group

Individuals and businesses


Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking

SWOT Analysis


1. One of the top five largest banking group in Malaysia
2. More than 200 branches
3. Islamic banking facilities
4. Good brand image

5. Strong financial position compared to competition


1. Credit rating affected by a few acquisitions
2. Integration issues
3.Poor performance in fixed rate loans is a concern


1. Expansion in Asian countries
2. Targeting emerging economies like Singapore
3. Good future prospects for Malaysian economy


1. Slowdown in China can affect the economy
2. Slow GDP growth rate of the economy



2.CIMB Group
3.Public Bank

4.RHB Capital

5.Hong Leong

6.EON Capital

7.Alliance Financial Group

The table above concludes the AMMB Holdings AmBank Group SWOT analysis along with its marketing and brand parameters.


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