AMMB Holdings AmBank Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of AMMB Holdings AmBank Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AMMB Holdings AmBank Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AMMB Holdings AmBank Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, AMMB Holdings AmBank Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AMMB Holdings AmBank Group competitors and includes AMMB Holdings AmBank Group target market, segmentation, positioning & Unique Selling Proposition (USP).

AMMB Holdings AmBank Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AMMB Holdings AmBank Group Brand Analysis
Parent Company

AMMB Holdings (AmBank Group)

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Service 1st our promise

USP

One of the few banks with Islamic banking facilities

AMMB Holdings AmBank Group STP
AMMB Holdings AmBank Group Segmentation

Personal banking and Corporate banking

AMMB Holdings AmBank Group Target Market

Individuals and businesses

AMMB Holdings AmBank Group Positioning

Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking

AMMB Holdings AmBank Group SWOT Analysis
AMMB Holdings AmBank Group Strengths

Below are the Strengths in the SWOT Analysis of AMMB Holdings AmBank Group:

1. One of the top five largest banking group in Malaysia
2. More than 200 branches
3. Islamic banking facilities
4. Good brand image

5. Strong financial position compared to competition

AMMB Holdings AmBank Group Weaknesses

Here are the weaknesses in the AMMB Holdings AmBank Group SWOT Analysis:

1. Credit rating affected by a few acquisitions
2. Integration issues
3.Poor performance in fixed rate loans is a concern

AMMB Holdings AmBank Group Opportunities

Following are the Opportunities in AMMB Holdings AmBank Group SWOT Analysis:

1. Expansion in Asian countries
2. Targeting emerging economies like Singapore
3. Good future prospects for Malaysian economy

AMMB Holdings AmBank Group Threats

The threats in the SWOT Analysis of AMMB Holdings AmBank Group are as mentioned:

1. Slowdown in China can affect the economy
2. Slow GDP growth rate of the economy

AMMB Holdings AmBank Group Competition
Competitors

Below are the top 7 AMMB Holdings AmBank Group competitors:

1.Maybank
2.CIMB Group
3.Public Bank

4.RHB Capital

5.Hong Leong

6.EON Capital

7.Alliance Financial Group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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