Published in Banking & Financial Services category by MBA Skool Team
AMMB Holdings AmBank Group is one of the leading brands in the banking & financial services sector. AMMB Holdings AmBank Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of AMMB Holdings AmBank Group:
One of the top five largest banking group in Malaysia
More than 200 branches
Islamic banking facilities
Good brand image
Strong financial position compared to competition
Above are the strengths in the SWOT Analysis of AMMB Holdings AmBank Group. The strengths of AMMB Holdings AmBank Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AMMB Holdings AmBank Group Weaknesses
Credit rating affected by a few acquisitions
Poor performance in fixed rate loans is a concern
These were the weaknesses in the AMMB Holdings AmBank Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AMMB Holdings AmBank Group Opportunities
Expansion in Asian countries
Targeting emerging economies like Singapore
Good future prospects for Malaysian economy
Above we covered the opportunities in AMMB Holdings AmBank Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
AMMB Holdings AmBank Group Threats
Slowdown in China can affect the economy
Slow GDP growth rate of the economy
The threats in the SWOT Analysis of AMMB Holdings AmBank Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the few banks with Islamic banking facilities
AMMB Holdings AmBank Group STP
Personal banking and Corporate banking
Individuals and businesses
Malaysia’s premier financial services group with leadership positions in the retail banking, commercial banking
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