Bank of America SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of America analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of America SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of America to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank of America is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of America competitors and includes Bank of America target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of America SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of America Brand Analysis
Parent Company

Bank of America Corporation




Banking & Financial Services

Tagline/ Slogan

Bank of Opportunity


Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

Bank of America STP
Bank of America Segmentation

Enterprise and Individuals who are seeking financial help and advice

Bank of America Target Market

Large enteprises and rich individual investors

Bank of America Positioning

A bank which provides an opportunity to all its customers

Bank of America SWOT Analysis
Bank of America Strengths

Below are the Strengths in the SWOT Analysis of Bank of America:

1.Bank of America has a strong brand name and good financial position
2.Bank of America is one of the largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation providedby Bank of America to its customers
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Bank of America Weaknesses

Here are the weaknesses in the Bank of America SWOT Analysis:

1.Consumer credit controversies affected the brand image
2.Wikileaks controversy hurt the business operations of Bank of America

Bank of America Opportunities

Following are the Opportunities in Bank of America SWOT Analysis:

1.Expansion in other countries can be a huge opportunity for Bank of America
2.Diversifying portfolios for customers

3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs

Bank of America Threats

The threats in the SWOT Analysis of Bank of America are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks can reduce Bank of America's market share

Bank of America Competition

Below are the top 8 Bank of America competitors:

1. BNP Paribas
2. Citibank
3. China Construction Bank
4. Deutsche Bank
6. National Australia Bank
7. Standard Chartered Bank
8. RBS (Royal Bank of Scotland)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of America. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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