Bank of America SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 19344

SWOT analysis of Bank of America analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of America SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of America to benchmark its business & performance as compared to the competitors and industry. Bank of America is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank of America competitors and elaborates Bank of America market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bank of America SWOT, Competitors, Marketing STP & Brand analysis Table
Bank of America Brand Analysis
Parent Company

Bank of America Corporation




Banking & Financial Services

Tagline/ Slogan

Bank of Opportunity


Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States

Bank of America STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A bank which provides an opportunity to all its customers

Bank of America SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of America. Strengths are:

1.Bank of America has a strong brand name and good financial position
2.Bank of America is one of the largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation providedby Bank of America to its customers
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies


Here are the weaknesses in the Bank of America SWOT Analysis:

1.Consumer credit controversies affected the brand image
2.Wikileaks controversy hurt the business operations of Bank of America


Following are the Opportunities in Bank of America SWOT Analysis:

1.Expansion in other countries can be a huge opportunity for Bank of America
2.Diversifying portfolios for customers

3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs


The threats in the SWOT Analysis of Bank of America are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks can reduce Bank of America's market share

Bank of America Competition

Below are the top 8 Bank of America competitors:

1. BNP Paribas
2. Citibank
3. China Construction Bank
4. Deutsche Bank
6. National Australia Bank
7. Standard Chartered Bank
8. RBS (Royal Bank of Scotland)

The brandguide table above concludes the Bank of America SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of America. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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