Bank of America SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of America, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Bank of America is one of the leading brands in the banking & financial services sector. The article below lists the Bank of America SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
The strengths of Bank of America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank of America :
1.Bank of America has a strong brand name and good financial position
2.Bank of America is one of the largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation providedby Bank of America to its customers
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bank of America SWOT Analysis:
1.Consumer credit controversies affected the brand image
2.Wikileaks controversy hurt the business operations of Bank of America
Read more about Bank of America
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bank of America SWOT Analysis:
1.Expansion in other countries can be a huge opportunity for Bank of America
2.Diversifying portfolios for customers
3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bank of America are as mentioned:
1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks can reduce Bank of America's market share
Read Similar SWOT analysis
Hence this concludes the Bank of America SWOT analysis.
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About Bank of America
|Bank of America Overview|
Bank of America Corporation
Bank of Opportunity
Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States
|Bank of America STP|
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A bank which provides an opportunity to all its customers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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