Published in Banking & Financial Services category by MBA Skool Team
Bank of America is one of the leading brands in the banking & financial services sector. Bank of America SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank of America:
Bank of America has a strong brand name and good financial position
Bank of America is one of the largest bank in the American market
Stable and growing banking sector in US
Excellent service and product innovation providedby Bank of America to its customers
Over 285,000 employee across the world
Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies
Above are the strengths in the SWOT Analysis of Bank of America. The strengths of Bank of America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank of America Weaknesses
Consumer credit controversies affected the brand image
Wikileaks controversy hurt the business operations of Bank of America
These were the weaknesses in the Bank of America SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States
Bank of America STP
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
A bank which provides an opportunity to all its customers
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