Bank of America SWOT Analysis

Bank of America SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of America, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bank of America is one of the leading brands in the banking & financial services sector. The article below lists the Bank of America SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Bank of America Strengths

The strengths of Bank of America looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank of America :

1.Bank of America has a strong brand name and good financial position
2.Bank of America is one of the largest bank in the American market
3.Stable and growing banking sector in US
4.Excellent service and product innovation providedby Bank of America to its customers
5.Over 285,000 employee across the world
6.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S fortune 500 companies

Bank of America Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bank of America SWOT Analysis:

1.Consumer credit controversies affected the brand image
2.Wikileaks controversy hurt the business operations of Bank of America

Bank of America Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bank of America SWOT Analysis:

1.Expansion in other countries can be a huge opportunity for Bank of America
2.Diversifying portfolios for customers

3.Growing credit card value for the consumers
4.Mergers acquisiitions and JVs

Bank of America Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bank of America are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Competition from other banks can reduce Bank of America's market share

Hence this concludes the Bank of America SWOT analysis.

Continue reading more about the brand/company.

About Bank of America

Bank of America Overview
Parent Company	Bank of America Corporation
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Bank of Opportunity
USP	Bank of America Corporation is an American global financial services company, the largest bank holding company in the United States
Bank of America STP
Segmentation	Enterprise and Individuals who are seeking financial help and advice
Target Market	Large enteprises and rich individual investors
Positioning	A bank which provides an opportunity to all its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank of America. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading: