Berkshire Hathaway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Berkshire Hathaway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Berkshire Hathaway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Berkshire Hathaway to benchmark its business & performance as compared to the competitors and industry. As of 2020, Berkshire Hathaway is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Berkshire Hathaway competitors and includes Berkshire Hathaway target market, segmentation, positioning & Unique Selling Proposition (USP).

Berkshire Hathaway SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Berkshire Hathaway Brand Analysis
Parent Company

Berkshire Hathaway Inc.

Category

Property and Causality Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

So easy a caveman could do it; Fifteen minutes could save you fifteen percent or more on car insurance

USP

A diversified company with major interest in GEICO, life insurance, annuity sales and sales of jewelry

Berkshire Hathaway STP
Berkshire Hathaway Segmentation

Enterprise and Individuals who are seeking financial help and advice

Berkshire Hathaway Target Market

Large enteprises and rich individual investors

Berkshire Hathaway Positioning

A financial institution which makes every process easy

Berkshire Hathaway SWOT Analysis
Berkshire Hathaway Strengths

Below are the Strengths in the SWOT Analysis of Berkshire Hathaway:

1.Strong brand name and good financial position
2.High number of stakeholders and growing market position
3.Diversified portfolio

Berkshire Hathaway Weaknesses

Here are the weaknesses in the Berkshire Hathaway SWOT Analysis:

1.Cash flow is declining
2.Over dependent on Warren Buffets image

Berkshire Hathaway Opportunities

Following are the Opportunities in Berkshire Hathaway SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers

Berkshire Hathaway Threats

The threats in the SWOT Analysis of Berkshire Hathaway are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural calamities

Berkshire Hathaway Competition
Competitors

Below are the top 7 Berkshire Hathaway competitors:

1.AIG
2.AON
3.Allianz
4.Allstate
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Berkshire Hathaway. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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