National Australia Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

National Australia Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of National Australia Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Australia Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. National Australia Bank is one of the leading brands in the banking & financial services sector.

The article below lists the National Australia Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the National Australia Bank SWOT Analysis:

SWOT Analysis of National Australia Bank

For National Australia Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

National Australia Bank Strengths

The strengths of National Australia Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of National Australia Bank :

1.Strong brand name and good financial position
2.Good revenue and interest income
3.Leading financial player with diverse products and services
4.Personal and business financial services
5. Australia's largest business bank by assets

National Australia Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the National Australia Bank SWOT Analysis:

1.Decline in revenue affecting growth and development
2. No global acclaim

National Australia Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in National Australia Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4. Asset management sector

National Australia Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of National Australia Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition with others in the market

National Australia Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of National Australia Bank:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. Bank of America
7.Standard Chartered Bank
8.Royal Bank of Scotland

Hence this concludes the National Australia Bank SWOT analysis.

Continue reading more about the brand/company.

About National Australia Bank

National Australia Bank Overview
Parent Company

National Australia Bank NAB




Banking & Financial Services

Tagline/ Slogan

A little word for a big life; More give, less take


National Australia Bank personal and business financial services include internet banking, calculators, loans and credit cards

National Australia Bank STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


An organisation which would be managing a customers money at every stage in life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to National Australia Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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