National Australia Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5916
Advertisements

SWOT Analysis of National Australia Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Australia Bank

Parent Company

National Australia Bank NAB

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

A little word for a big life; More give, less take

USP

National Australia Bank personal and business financial services include internet banking, calculators, loans and credit cards

National Australia Bank STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An organisation which would be managing a customers money at every stage in life

National Australia Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Australia Bank :

1.Strong brand name and good financial position
2.Good revenue and interest income
3.Leading financial player with diverse products and services
4.Personal and business financial services
5. Australia's largest business bank by assets

Weaknesses

1.Decline in revenue affecting growth and development
2. No global acclaim

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4. Asset management sector

Threats

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition with others in the market

National Australia Bank Competition

Competitors

Below are the 8 main National Australia Bank competitors :

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. Bank of America
7.Standard Chartered Bank
8.Royal Bank of Scotland


The brandguide table above concludes the National Australia Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to National Australia Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: