National Australia Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of National Australia Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Australia Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Australia Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, National Australia Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Australia Bank competitors and includes National Australia Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

National Australia Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
National Australia Bank Brand Analysis
Parent Company

National Australia Bank NAB

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

A little word for a big life; More give, less take

USP

National Australia Bank personal and business financial services include internet banking, calculators, loans and credit cards

National Australia Bank STP
National Australia Bank Segmentation

Enterprise and Individuals who are seeking financial help and advice

National Australia Bank Target Market

Large enteprises and rich individual investors

National Australia Bank Positioning

An organisation which would be managing a customers money at every stage in life

National Australia Bank SWOT Analysis
National Australia Bank Strengths

Below are the Strengths in the SWOT Analysis of National Australia Bank:

1.Strong brand name and good financial position
2.Good revenue and interest income
3.Leading financial player with diverse products and services
4.Personal and business financial services
5. Australia's largest business bank by assets

National Australia Bank Weaknesses

Here are the weaknesses in the National Australia Bank SWOT Analysis:

1.Decline in revenue affecting growth and development
2. No global acclaim

National Australia Bank Opportunities

Following are the Opportunities in National Australia Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4. Asset management sector

National Australia Bank Threats

The threats in the SWOT Analysis of National Australia Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition with others in the market

National Australia Bank Competition
Competitors

Below are the top 8 National Australia Bank competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. Bank of America
7.Standard Chartered Bank
8.Royal Bank of Scotland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Australia Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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