National Australia Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 7391

SWOT analysis of National Australia Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Australia Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Australia Bank to benchmark its business & performance as compared to the competitors and industry. National Australia Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top National Australia Bank competitors and elaborates National Australia Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

National Australia Bank SWOT, Competitors, Marketing STP & Brand analysis Table
National Australia Bank Brand Analysis
Parent Company

National Australia Bank NAB




Banking & Financial Services

Tagline/ Slogan

A little word for a big life; More give, less take


National Australia Bank personal and business financial services include internet banking, calculators, loans and credit cards

National Australia Bank STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An organisation which would be managing a customers money at every stage in life

National Australia Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Australia Bank. Strengths are:

1.Strong brand name and good financial position
2.Good revenue and interest income
3.Leading financial player with diverse products and services
4.Personal and business financial services
5. Australia's largest business bank by assets


Here are the weaknesses in the National Australia Bank SWOT Analysis:

1.Decline in revenue affecting growth and development
2. No global acclaim


Following are the Opportunities in National Australia Bank SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4. Asset management sector


The threats in the SWOT Analysis of National Australia Bank are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition with others in the market

National Australia Bank Competition

Below are the top 8 National Australia Bank competitors:

1. BNP Paribas
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. Bank of America
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the National Australia Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Australia Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: