Prudential Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5402
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SWOT Analysis of Prudential Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prudential Financial

Parent Company

Prudential Insurance Company of America

Category

Financial Services

Sector

Financial Institutions

Tagline/ Slogan

Get a Piece of the Rock; Strength of Gibraltar; Growing and Protecting Your Wealth

USP

Life Insurance, Annuities, Mutual Funds, Long Term Care, Real Estate and Retirement Services are offered from Prudential Financial

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An organisation that helps in safely growing its customers wealth

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Leading financial service-provider
3.Good network and diverse products and services
4. Strong financial rating
5.Has over 40,000 employees

Weaknesses

1.Legal issues
2.High number of people switching jobs
3.Was involved in one of the largest investor frauds in USA

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4.New emerging markets

Threats

1.Changing govt regulations and financial crisis like recessions
2.Increase in insurance frauds
3.Volatile nature of financial market
4.Fierce competition

Competition

Competitors

1. JP Morgan & Chase
2. ING Group
3. Wells Fargo


The table above concludes the Prudential Financial SWOT analysis along with its marketing and brand parameters.

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