Prudential Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5402

SWOT Analysis of Prudential Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prudential Financial

Parent Company

Prudential Insurance Company of America


Financial Services


Financial Institutions

Tagline/ Slogan

Get a Piece of the Rock; Strength of Gibraltar; Growing and Protecting Your Wealth


Life Insurance, Annuities, Mutual Funds, Long Term Care, Real Estate and Retirement Services are offered from Prudential Financial



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An organisation that helps in safely growing its customers wealth

SWOT Analysis


1.Strong brand name and good financial position
2.Leading financial service-provider
3.Good network and diverse products and services
4. Strong financial rating
5.Has over 40,000 employees


1.Legal issues
2.High number of people switching jobs
3.Was involved in one of the largest investor frauds in USA


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4.New emerging markets


1.Changing govt regulations and financial crisis like recessions
2.Increase in insurance frauds
3.Volatile nature of financial market
4.Fierce competition



1. JP Morgan & Chase
2. ING Group
3. Wells Fargo

The table above concludes the Prudential Financial SWOT analysis along with its marketing and brand parameters.


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