Prudential Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Prudential Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Prudential Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Prudential Financial to benchmark its business & performance as compared to the competitors and industry. As of 2020, Prudential Financial is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Prudential Financial competitors and includes Prudential Financial target market, segmentation, positioning & Unique Selling Proposition (USP).

Prudential Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Prudential Financial Brand Analysis
Parent Company

Prudential Insurance Company of America

Category

Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Get a Piece of the Rock; Strength of Gibraltar; Growing and Protecting Your Wealth

USP

Life Insurance, Annuities, Mutual Funds, Long Term Care, Real Estate and Retirement Services are offered from Prudential Financial

Prudential Financial STP
Prudential Financial Segmentation

Enterprise and Individuals who are seeking financial help and advice

Prudential Financial Target Market

Large enteprises and rich individual investors

Prudential Financial Positioning

An organisation that helps in safely growing its customers wealth

Prudential Financial SWOT Analysis
Prudential Financial Strengths

Below are the Strengths in the SWOT Analysis of Prudential Financial:

1.Strong brand name and good financial position
2.Leading financial service-provider
3.Good network and diverse products and services
4. Strong financial rating
5.Has over 40,000 employees

Prudential Financial Weaknesses

Here are the weaknesses in the Prudential Financial SWOT Analysis:

1.Legal issues
2.High number of people switching jobs
3.Was involved in one of the largest investor frauds in USA

Prudential Financial Opportunities

Following are the Opportunities in Prudential Financial SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acqusitions and JVs
4.New emerging markets

Prudential Financial Threats

The threats in the SWOT Analysis of Prudential Financial are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Increase in insurance frauds
3.Volatile nature of financial market
4.Fierce competition

Prudential Financial Competition
Competitors

Below are the top 3 Prudential Financial competitors:

1. JP Morgan & Chase
2. ING Group
3. Wells Fargo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Prudential Financial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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