Wells Fargo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 18494

SWOT Analysis of Wells Fargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wells Fargo

Parent Company

Wells Fargo & Company


Financial services


Financial Institutions

Tagline/ Slogan

Fast then. Fast now;  The next stage; Together we’ll go far; With You When


Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A company which has consistently grown along with its customers

SWOT Analysis


1.Strong brand name and good financial position

2.Strong credit-rating
3.Diverse products and services
4.One of the largest recruiters with over 280,000 employees globally
5. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit card


1.Lacking in global acclaim as compared to competitors
2.Low customer-care and satisfaction
3.Legal issues


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquistions and JVs
4.Commercial banking industry


1.Changing govt regulations and financial crisis like recessions
2.Online frauds and scams



1. JP Morgan & Chase
2. Prudential Financial
3. ING Group

The table above concludes the Wells Fargo SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Wells Fargo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: