Wells Fargo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 31, 2021

Wells Fargo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wells Fargo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wells Fargo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Wells Fargo is one of the leading brands in the banking & financial services sector.

The article below lists the Wells Fargo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wells Fargo SWOT Analysis:

SWOT Analysis of Wells Fargo

For Wells Fargo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wells Fargo Strengths

The strengths of Wells Fargo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wells Fargo :

1. Well Fargo is one of the leading financial institutions based out of USA

2. Wells Fargo offers banking, credit card services, trading, insurance, asset management, mutual fund and other financial services

3. The company has more than 200,000 employees in the world

4. The brand has a strong legacy since its inception in 1929

5. Wells Fargo is present on NYSE, S&P, which shows its financial strength in the sector

6. The annual revenue of the company is in the range of $70 billion

7. Series of acquisitions have helped strengthen the company in the competitive market

8. Wells Fargo has international presence in more than 30 countries & locations like London, Dubai, Singapore, Tokyo, Toronto, India, Philippines etc.

Wells Fargo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wells Fargo SWOT Analysis:

1. Limited global presence as compared to some of its major international competitors

2. Legal issues & lawsuits in the past has affected its brand image

Wells Fargo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wells Fargo SWOT Analysis:

1. Wells Fargo can continue its global expansion and also provide domestic financial services

2. Acquisition of smaller financial institutions can strengthen its position further

3. The company can utilize opportunity in the growing investment banking sector

Wells Fargo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wells Fargo are as mentioned:

1. Changing govt regulations and financial crisis like recessions can affect the business for Wells Fargo

2. Variable interest rates and fluctuating stock markets can impact the business markets

3. Banking sector is vulnerable to online & financial frauds

Wells Fargo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 10 competitors of Wells Fargo:


2. Credit Suisse

3. RBS (Royal Bank of Scotland)

4. Goldman Sachs Group

5. JP Morgan and Chase

6. BNP Paribas


8. Barclays Bank

10. Morgan Stanley

11. UBS

Hence this concludes the Wells Fargo SWOT analysis.

Continue reading more about the brand/company.

About Wells Fargo

Wells Fargo Overview
Parent Company

Wells Fargo & Company


Financial services


Banking & Financial Services

Tagline/ Slogan

Fast then. Fast now;  The next stage; Together we’ll go far; With You When


Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services

Wells Fargo STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large companies and individual investors


A company which has consistently grown along with its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wells Fargo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin