Wells Fargo SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 25143

SWOT analysis of Wells Fargo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wells Fargo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wells Fargo to benchmark its business & performance as compared to the competitors and industry. Wells Fargo is one of the leading brands in the banking & financial services sector. The table below also lists the top Wells Fargo competitors and elaborates Wells Fargo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wells Fargo SWOT, Competitors, Marketing STP & Brand analysis Table
Wells Fargo Brand Analysis
Parent Company

Wells Fargo & Company


Financial services


Banking & Financial Services

Tagline/ Slogan

Fast then. Fast now;  The next stage; Together we’ll go far; With You When


Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services

Wells Fargo STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A company which has consistently grown along with its customers

Wells Fargo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wells Fargo. Strengths are:

1.Strong brand name and good financial position

2.Strong credit-rating
3.Diverse products and services
4.One of the largest recruiters with over 280,000 employees globally
5. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit card


Here are the weaknesses in the Wells Fargo SWOT Analysis:

1.Lacking in global acclaim as compared to competitors
2.Low customer-care and satisfaction
3.Legal issues


Following are the Opportunities in Wells Fargo SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquistions and JVs
4.Commercial banking industry


The threats in the SWOT Analysis of Wells Fargo are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Online frauds and scams

Wells Fargo Competition

Below are the top 3 Wells Fargo competitors:

1. JP Morgan & Chase
2. Prudential Financial
3. ING Group

The brandguide table above concludes the Wells Fargo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wells Fargo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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