Wells Fargo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Wells Fargo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wells Fargo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wells Fargo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wells Fargo is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wells Fargo competitors and includes Wells Fargo target market, segmentation, positioning & Unique Selling Proposition (USP).

Wells Fargo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wells Fargo Brand Analysis
Parent Company

Wells Fargo & Company


Financial services


Banking & Financial Services

Tagline/ Slogan

Fast then. Fast now;  The next stage; Together we’ll go far; With You When


Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services

Wells Fargo STP
Wells Fargo Segmentation

Enterprise and Individuals who are seeking financial help and advice

Wells Fargo Target Market

Large enteprises and rich individual investors

Wells Fargo Positioning

A company which has consistently grown along with its customers

Wells Fargo SWOT Analysis
Wells Fargo Strengths

Below are the Strengths in the SWOT Analysis of Wells Fargo:

1.Strong brand name and good financial position

2.Strong credit-rating
3.Diverse products and services
4.One of the largest recruiters with over 280,000 employees globally
5. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit card

Wells Fargo Weaknesses

Here are the weaknesses in the Wells Fargo SWOT Analysis:

1.Lacking in global acclaim as compared to competitors
2.Low customer-care and satisfaction
3.Legal issues

Wells Fargo Opportunities

Following are the Opportunities in Wells Fargo SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquistions and JVs
4.Commercial banking industry

Wells Fargo Threats

The threats in the SWOT Analysis of Wells Fargo are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Online frauds and scams

Wells Fargo Competition

Below are the top 3 Wells Fargo competitors:

1. JP Morgan & Chase
2. Prudential Financial
3. ING Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wells Fargo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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