Wells Fargo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 20403

SWOT Analysis of Wells Fargo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wells Fargo

Parent Company

Wells Fargo & Company


Financial services


Banking & Financial Services

Tagline/ Slogan

Fast then. Fast now;  The next stage; Together we’ll go far; With You When


Wells Fargo is a provider of banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services

Wells Fargo STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A company which has consistently grown along with its customers

Wells Fargo SWOT Analysis


1.Strong brand name and good financial position

2.Strong credit-rating
3.Diverse products and services
4.One of the largest recruiters with over 280,000 employees globally
5. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit card


1.Lacking in global acclaim as compared to competitors
2.Low customer-care and satisfaction
3.Legal issues


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquistions and JVs
4.Commercial banking industry


1.Changing govt regulations and financial crisis like recessions
2.Online frauds and scams

Wells Fargo Competition


1. JP Morgan & Chase
2. Prudential Financial
3. ING Group

The brandguide table above concludes the Wells Fargo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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