Aflac SWOT Analysis, Competitors, STP & USP

Aflac

Health care

Banking & Financial Services

We ve got you under our wing

The Aflac Duck is a unique marketing strategy for the firm

Insurance plans

Accident, cancer /specified diseases, dental, hospital intensive care, life, lump sum cancer, lump sum cancer critical illness , short term disability

design insurance policies that can be used to help with those out-of-pocket expenses not covered by existing major medical coverage of U.S. consumers

Below are the Strengths in the SWOT Analysis of Aflac:

1. Focus on niche helping defend global market leadership in supplemental health insurance
2. Long standing relationships with banks continue contributing to recurring sales
3. Strong balance sheet providing financial strength
4. Unique products with high customer loyalty

Here are the weaknesses in the Aflac SWOT Analysis:

1. Increasing concentration in Japan increases business risk
2. Losses on perpetual debentures likely to continue
3.Brand equity not strong enough compared to competitors

Following are the Opportunities in Aflac SWOT Analysis:

1. Launch of new products likely to generate higher returns
2. Launch of new initiatives to enhance sales
3. Increasing natural calamities in Japan likely to enhance life insurance market growth potential

The threats in the SWOT Analysis of Aflac are as mentioned:

1. Increasing competition in supplemental in health insurance sector
2. Increasing incidence and severity of natural disasters in Japan could affect underwriting profits
3. US insurance industry’s exposure to the ongoing Eurozone turmoil

Below are the top 3 Aflac competitors:

1. Focal Point Systems
2. MetLife, Inc
3. Allstate Corporation