Aflac SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aflac analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aflac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aflac to benchmark its business & performance as compared to the competitors and industry. Aflac is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aflac competitors and includes Aflac target market, segmentation, positioning & Unique Selling Proposition (USP).

Aflac SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aflac Brand Analysis
Parent Company



Health care


Banking & Financial Services

Tagline/ Slogan

We ve got you under our wing


The Aflac Duck is a unique marketing strategy for the firm

Aflac STP
Aflac Segmentation

Insurance plans

Aflac Target Market

Accident, cancer /specified diseases, dental, hospital intensive care, life, lump sum cancer, lump sum cancer critical illness , short term disability

Aflac Positioning

design insurance policies that can be used to help with those out-of-pocket expenses not covered by existing major medical coverage of U.S. consumers

Aflac SWOT Analysis
Aflac Strengths

Below are the Strengths in the SWOT Analysis of Aflac:

1. Focus on niche helping defend global market leadership in supplemental health insurance
2. Long standing relationships with banks continue contributing to recurring sales
3. Strong balance sheet providing financial strength
4. Unique products with high customer loyalty

Aflac Weaknesses

Here are the weaknesses in the Aflac SWOT Analysis:

1. Increasing concentration in Japan increases business risk
2. Losses on perpetual debentures likely to continue
3.Brand equity not strong enough compared to competitors

Aflac Opportunities

Following are the Opportunities in Aflac SWOT Analysis:

1. Launch of new products likely to generate higher returns
2. Launch of new initiatives to enhance sales
3. Increasing natural calamities in Japan likely to enhance life insurance market growth potential

Aflac Threats

The threats in the SWOT Analysis of Aflac are as mentioned:

1. Increasing competition in supplemental in health insurance sector
2. Increasing incidence and severity of natural disasters in Japan could affect underwriting profits
3. US insurance industry’s exposure to the ongoing Eurozone turmoil

Aflac Competition

Below are the top 3 Aflac competitors:

1. Focal Point Systems
2. MetLife, Inc
3. Allstate Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aflac. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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