SWOT analysis of Aflac analyses the brand by its strengths, weaknesses, opportunities & threats. In Aflac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Aflac to benchmark its business & performance as compared to the competitors. Aflac is one of the leading brands in the banking & financial services sector.
The table below lists the Aflac SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aflac competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Aflac Brand Analysis | |
---|---|
Parent Company |
Aflac |
Category |
Health care |
Sector | |
Tagline/ Slogan |
We ve got you under our wing |
USP |
The Aflac Duck is a unique marketing strategy for the firm |
Aflac STP | |
Segment |
Insurance plans |
Target Group |
Accident, cancer /specified diseases, dental, hospital intensive care, life, lump sum cancer, lump sum cancer critical illness , short term disability |
Positioning |
design insurance policies that can be used to help with those out-of-pocket expenses not covered by existing major medical coverage of U.S. consumers |
SWOT Analysis of Aflac | |
Aflac Strengths |
Below are the Strengths in the SWOT Analysis of Aflac: 1. Focus on niche helping defend global market leadership in supplemental health insurance |
Aflac Weaknesses |
Here are the weaknesses in the Aflac SWOT Analysis: 1. Increasing concentration in Japan increases business risk |
Aflac Opportunities |
Following are the Opportunities in Aflac SWOT Analysis: 1. Launch of new products likely to generate higher returns |
Aflac Threats |
The threats in the SWOT Analysis of Aflac are as mentioned: 1. Increasing competition in supplemental in health insurance sector |
Aflac Competition | |
Aflac Competitors |
Below are the top 3 competitors of Aflac: 1. Focal Point Systems |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aflac. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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