Axis Bank SWOT Analysis
Axis Bank is one of the leading brands in the banking & financial services sector. Axis Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Axis Bank:
Quick Glance:
Axis Bank Strengths
- Axis Bank has a good image among urban population
- Axis Bank is registering a good growth in the Indian banking sector
- A huge portfolio of product and services offered by the Bank
- Decent penetration in the rural areas have boosted the business
- One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri
- Excellent online services offered by Axis Bank like netbanking, mobile apps etc
- Good advertising and brand exercise has helped the brand grow
Above are the strengths in the SWOT Analysis of Axis Bank. The strengths of Axis Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Axis Bank Weaknesses
- Lesser no. of branches compared to its competitors
- Axis Bank has limited market share owing to immense competition in the banking segment
These were the weaknesses in the Axis Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Axis Bank Opportunities
- Expansion in rural areas can help Axis Bank grow
- Going to foreign markets and exploring the new economies
- Axis Bank can tap the online growth in the Indian banking sector by promoting their apps
Above we covered the opportunities in Axis Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Axis Bank Threats
- New banking licenses issued by the Reserve Bank Of India
- Foreign banks entering in India can reduce presence of Axis Bank
- Competitor banks increasing their activities in India
The threats in the SWOT Analysis of Axis Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Axis Bank SWOT analysis.
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About Axis Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Axis Bank Overview | |
|---|---|
| Parent Company |
Axis Bank Limited |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Aapka solution |
| USP | Axis Bank is one of the largest private sector financer in Indian agriculture |
| Axis Bank STP | |
| Segmentation |
People and Enterprises in need of banking and financial services |
| Target Market |
People from middle income group, HNIs, Corporates |
| Positioning |
Axis Bank: A bank that is with you when you are in need |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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