Axis Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 18928

SWOT analysis of Axis Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Axis Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axis Bank to benchmark its business & performance as compared to the competitors and industry. Axis Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Axis Bank competitors and elaborates Axis Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Axis Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Axis Bank Brand Analysis
Parent Company

Axis Bank Limited




Banking & Financial Services

Tagline/ Slogan

Aapka solution

USP Axis Bank is one of the largest private sector financer in Indian agriculture
Axis Bank STP

People and Enterprises in need of banking and financial services

Target Group

People from middle income group, HNIs, Corporates


Axis Bank: A bank that is with you when you are in need

Axis Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Axis Bank. Strengths are:

1. Axis Bank has a good image among urban population
2. Axis Bank is registering a good growth in the Indian banking sector
3. A huge portfolio of product and services offered by the Bank
4. Decent penetration in the rural areas have boosted the business
5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri

6. Excellent online services offered by Axis Bank like netbanking, mobile apps etc

7. Good advertising and brand exercise has helped the brand grow


Here are the weaknesses in the Axis Bank SWOT Analysis:

1.  Lesser no. of branches compared to its competitors
2.  Axis Bank has limited market share owing to immense competition in the banking segment


Following are the Opportunities in Axis Bank SWOT Analysis:

1.  Expansion in rural areas can help Axis Bank grow
2.  Going to foreign markets and exploring the new economies

3. Axis Bank can tap the online growth in the Indian banking sector by promoting their apps


The threats in the SWOT Analysis of Axis Bank are as mentioned:

1.  New banking licenses issued by the Reserve Bank Of India
2.  Foreign banks entering in India can reduce presence of Axis Bank
3.  Competitor banks increasing their activities in India

Axis Bank Competition

Below are the top 4 Axis Bank competitors:

1. State Bank Of India (SBI)
2. Punjab National Bank
3. ICICI Bank
4. HDFC Bank

The brandguide table above concludes the Axis Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Axis Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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