Axis Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Axis Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Axis Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axis Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Axis Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axis Bank competitors and includes Axis Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Axis Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Axis Bank Brand Analysis
Parent Company

Axis Bank Limited




Banking & Financial Services

Tagline/ Slogan

Aapka solution

USP Axis Bank is one of the largest private sector financer in Indian agriculture
Axis Bank STP
Axis Bank Segmentation

People and Enterprises in need of banking and financial services

Axis Bank Target Market

People from middle income group, HNIs, Corporates

Axis Bank Positioning

Axis Bank: A bank that is with you when you are in need

Axis Bank SWOT Analysis
Axis Bank Strengths

Below are the Strengths in the SWOT Analysis of Axis Bank:

1. Axis Bank has a good image among urban population
2. Axis Bank is registering a good growth in the Indian banking sector
3. A huge portfolio of product and services offered by the Bank
4. Decent penetration in the rural areas have boosted the business
5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri

6. Excellent online services offered by Axis Bank like netbanking, mobile apps etc

7. Good advertising and brand exercise has helped the brand grow

Axis Bank Weaknesses

Here are the weaknesses in the Axis Bank SWOT Analysis:

1.  Lesser no. of branches compared to its competitors
2.  Axis Bank has limited market share owing to immense competition in the banking segment

Axis Bank Opportunities

Following are the Opportunities in Axis Bank SWOT Analysis:

1.  Expansion in rural areas can help Axis Bank grow
2.  Going to foreign markets and exploring the new economies

3. Axis Bank can tap the online growth in the Indian banking sector by promoting their apps

Axis Bank Threats

The threats in the SWOT Analysis of Axis Bank are as mentioned:

1.  New banking licenses issued by the Reserve Bank Of India
2.  Foreign banks entering in India can reduce presence of Axis Bank
3.  Competitor banks increasing their activities in India

Axis Bank Competition

Below are the top 4 Axis Bank competitors:

1. State Bank Of India (SBI)
2. Punjab National Bank
3. ICICI Bank
4. HDFC Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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