Axis Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Axis Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Axis Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axis Bank to benchmark its business & performance as compared to the competitors. Axis Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Axis Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axis Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Axis Bank

Axis Bank Overview
Parent Company

Axis Bank Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Aapka solution

USP Axis Bank is one of the largest private sector financer in Indian agriculture
Axis Bank STP
Segmentation

People and Enterprises in need of banking and financial services

Target Market

People from middle income group, HNIs, Corporates

Positioning

Axis Bank: A bank that is with you when you are in need

SWOT Analysis of Axis Bank

For Axis Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Axis Bank SWOT Analysis:

Axis Bank Strengths

The strengths of Axis Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Axis Bank :

1. Axis Bank has a good image among urban population
2. Axis Bank is registering a good growth in the Indian banking sector
3. A huge portfolio of product and services offered by the Bank
4. Decent penetration in the rural areas have boosted the business
5. One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri

6. Excellent online services offered by Axis Bank like netbanking, mobile apps etc

7. Good advertising and brand exercise has helped the brand grow

Axis Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Axis Bank SWOT Analysis:

1.  Lesser no. of branches compared to its competitors
2.  Axis Bank has limited market share owing to immense competition in the banking segment


Axis Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Axis Bank SWOT Analysis:

1.  Expansion in rural areas can help Axis Bank grow
2.  Going to foreign markets and exploring the new economies

3. Axis Bank can tap the online growth in the Indian banking sector by promoting their apps


Axis Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Axis Bank are as mentioned:

1.  New banking licenses issued by the Reserve Bank Of India
2.  Foreign banks entering in India can reduce presence of Axis Bank
3.  Competitor banks increasing their activities in India

Axis Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Axis Bank:

1. State Bank Of India (SBI)
2. Punjab National Bank
3. ICICI Bank
4. HDFC Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Axis Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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