Published in Banking & Financial Services category by MBA Skool Team
Axis Bank is one of the leading brands in the banking & financial services sector. Axis Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Axis Bank:
Axis Bank is registering a good growth in the Indian banking sector
A huge portfolio of product and services offered by the Bank
Decent penetration in the rural areas have boosted the business
One of the largest private sector financer in India for Agriculture loans wiz Retail Agri & Corporate Agri
Excellent online services offered by Axis Bank like netbanking, mobile apps etc
Good advertising and brand exercise has helped the brand grow
Above are the strengths in the SWOT Analysis of Axis Bank. The strengths of Axis Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Axis Bank Weaknesses
Lesser no. of branches compared to its competitors
Axis Bank has limited market share owing to immense competition in the banking segment
These were the weaknesses in the Axis Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Axis Bank is one of the largest private sector financer in Indian agriculture
Axis Bank STP
People and Enterprises in need of banking and financial services
People from middle income group, HNIs, Corporates
Axis Bank: A bank that is with you when you are in need
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