SWOT analysis of Bank Of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Of India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank Of India is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of India competitors and includes Bank Of India target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bank Of India Brand Analysis | |
|---|---|
| Parent Company |
Bank Of India |
| Category |
Banking, Financial Services |
| Sector | |
| Tagline/ Slogan |
Relationships beyond Banking |
| USP |
A bank that gives something extra to its customers |
| Bank Of India STP | |
| Bank Of India Segmentation |
For people who wish to invest their money in banks |
| Bank Of India Target Market |
Families, Corporates |
| Bank Of India Positioning |
Bank that delivers with a human touch |
| Bank Of India SWOT Analysis | |
| Bank Of India Strengths |
Below are the Strengths in the SWOT Analysis of Bank Of India: 1. A public sector undertaking. Thus, has government backing 5. Large employee base |
| Bank Of India Weaknesses |
Here are the weaknesses in the Bank Of India SWOT Analysis: 1.Brand valued not as big as SBI or BoB |
| Bank Of India Opportunities |
Following are the Opportunities in Bank Of India SWOT Analysis: 1.Venturing into rural areas |
| Bank Of India Threats |
The threats in the SWOT Analysis of Bank Of India are as mentioned: 1.New banking licenses |
| Bank Of India Competition | |
| Competitors |
Below are the top 5 Bank Of India competitors: 1.Bank of Maharashtra 3. Central Bank of India 5. ICICI Bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Of India. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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