Bank Of India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Of India analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Of India to benchmark its business & performance as compared to the competitors. Bank Of India is one of the leading brands in the banking & financial services sector.

The table below lists the Bank Of India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Of India Brand Analysis
Parent Company

Bank Of India


Banking, Financial Services


Banking & Financial Services

Tagline/ Slogan

Relationships beyond Banking


A bank that gives something extra to its customers

Bank Of India STP

For people who wish to invest their money in banks

Target Group

Families, Corporates


Bank that delivers with a human touch

SWOT Analysis of Bank Of India
Bank Of India Strengths

Below are the Strengths in the SWOT Analysis of Bank Of India:

1. A public sector undertaking. Thus, has government backing
2. Increasing profits over the years
3. Pan India presence with over 3400 branches
4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)

5. Large employee base

Bank Of India Weaknesses

Here are the weaknesses in the Bank Of India SWOT Analysis:

1.Brand valued not as big as SBI or BoB
2.The branches are not modernized in many cities as compared to leading banks

Bank Of India Opportunities

Following are the Opportunities in Bank Of India SWOT Analysis:

1.Venturing into rural areas
2.Installtion of more ATMs
3.Use of mobile banking, internet banking on a large scale

Bank Of India Threats

The threats in the SWOT Analysis of Bank Of India are as mentioned:

1.New banking licenses
2.Foreign players
3. Disinvestments

Bank Of India Competition
Bank Of India Competitors

Below are the top 5 competitors of Bank Of India:

1.Bank of Maharashtra
2.Bank of Baroda

3. Central Bank of India
4. State Bank Of India (SBI)

5. ICICI Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Of India. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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