Bank Of India SWOT Analysis, Competitors, STP & USP
SWOT analysis of Bank Of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Of India to benchmark its business & performance as compared to the competitors and industry. Bank Of India is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of India competitors and includes Bank Of India target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bank Of India Brand Analysis | |
|---|---|
| Parent Company |
Bank Of India |
| Category |
Banking, Financial Services |
| Sector | |
| Tagline/ Slogan |
Relationships beyond Banking |
| USP |
A bank that gives something extra to its customers |
| Bank Of India STP | |
| Bank Of India Segmentation |
For people who wish to invest their money in banks |
| Bank Of India Target Market |
Families, Corporates |
| Bank Of India Positioning |
Bank that delivers with a human touch |
| Bank Of India SWOT Analysis | |
| Bank Of India Strengths |
Below are the Strengths in the SWOT Analysis of Bank Of India: 1. A public sector undertaking. Thus, has government backing 5. Large employee base |
| Bank Of India Weaknesses |
Here are the weaknesses in the Bank Of India SWOT Analysis: 1.Brand valued not as big as SBI or BoB |
| Bank Of India Opportunities |
Following are the Opportunities in Bank Of India SWOT Analysis: 1.Venturing into rural areas |
| Bank Of India Threats |
The threats in the SWOT Analysis of Bank Of India are as mentioned: 1.New banking licenses |
| Bank Of India Competition | |
| Competitors |
Below are the top 5 Bank Of India competitors: 1.Bank of Maharashtra 3. Central Bank of India 5. ICICI Bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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