Bank Of India SWOT Analysis
Bank Of India is one of the leading brands in the banking & financial services sector. Bank Of India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank Of India:
Quick Glance:
Bank Of India Strengths
- A public sector undertaking. Thus, has government backing
- Increasing profits over the years
- Pan India presence with over 3400 branches
- Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)
- Large employee base
Above are the strengths in the SWOT Analysis of Bank Of India. The strengths of Bank Of India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank Of India Weaknesses
- Brand valued not as big as SBI or BoB
- The branches are not modernized in many cities as compared to leading banks
These were the weaknesses in the Bank Of India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bank Of India Opportunities
- Venturing into rural areas
- Installtion of more ATMs
- Use of mobile banking, internet banking on a large scale
Above we covered the opportunities in Bank Of India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bank Of India Threats
- New banking licenses
- Foreign players
- Disinvestments
The threats in the SWOT Analysis of Bank Of India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bank Of India SWOT analysis.
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About Bank Of India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bank Of India Overview | |
|---|---|
| Parent Company |
Bank Of India |
| Category |
Banking, Financial Services |
| Sector | |
| Tagline/ Slogan |
Relationships beyond Banking |
| USP |
A bank that gives something extra to its customers |
| Bank Of India STP | |
| Segmentation |
For people who wish to invest their money in banks |
| Target Market |
Families, Corporates |
| Positioning |
Bank that delivers with a human touch |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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