Bank Of India SWOT Analysis

Bank Of India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank Of India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bank Of India is one of the leading brands in the banking & financial services sector. The article below lists the Bank Of India SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Bank Of India

For Bank Of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Of India Strengths

The strengths of Bank Of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank Of India :

1. A public sector undertaking. Thus, has government backing
2. Increasing profits over the years
3. Pan India presence with over 3400 branches
4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)

5. Large employee base

Bank Of India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Of India SWOT Analysis:

1.Brand valued not as big as SBI or BoB
2.The branches are not modernized in many cities as compared to leading banks

Bank Of India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Of India SWOT Analysis:

1.Venturing into rural areas
2.Installtion of more ATMs
3.Use of mobile banking, internet banking on a large scale

Bank Of India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Of India are as mentioned:

1.New banking licenses
2.Foreign players
3. Disinvestments

Bank Of India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bank Of India:

1.Bank of Maharashtra
2.Bank of Baroda

3. Central Bank of India
4. State Bank Of India (SBI)

5. ICICI Bank

Hence this concludes the Bank Of India SWOT analysis.

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About Bank Of India

Bank Of India Overview
Parent Company	Bank Of India
Category	Banking, Financial Services
Sector	Banking & Financial Services
Tagline/ Slogan	Relationships beyond Banking
USP	A bank that gives something extra to its customers
Bank Of India STP
Segmentation	For people who wish to invest their money in banks
Target Market	Families, Corporates
Positioning	Bank that delivers with a human touch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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