Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Bank Of India analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Of India to benchmark its business & performance as compared to the competitors. Bank Of India is one of the leading brands in the banking & financial services sector.
The table below lists the Bank Of India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Bank Of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
A bank that gives something extra to its customers
Bank Of India STP
For people who wish to invest their money in banks
Bank that delivers with a human touch
SWOT Analysis of Bank Of India
Bank Of India Strengths
Below are the Strengths in the SWOT Analysis of Bank Of India:
1. A public sector undertaking. Thus, has government backing 2. Increasing profits over the years 3. Pan India presence with over 3400 branches 4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)
5. Large employee base
Bank Of India Weaknesses
Here are the weaknesses in the Bank Of India SWOT Analysis:
1.Brand valued not as big as SBI or BoB 2.The branches are not modernized in many cities as compared to leading banks
Bank Of India Opportunities
Following are the Opportunities in Bank Of India SWOT Analysis:
1.Venturing into rural areas 2.Installtion of more ATMs 3.Use of mobile banking, internet banking on a large scale
Bank Of India Threats
The threats in the SWOT Analysis of Bank Of India are as mentioned:
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