Bank Of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Of India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Of India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Of India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank Of India is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of India competitors and includes Bank Of India target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Of India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Of India Brand Analysis
Parent Company

Bank Of India

Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

Relationships beyond Banking

USP

A bank that gives something extra to its customers

Bank Of India STP
Bank Of India Segmentation

For people who wish to invest their money in banks

Bank Of India Target Market

Families, Corporates

Bank Of India Positioning

Bank that delivers with a human touch

Bank Of India SWOT Analysis
Bank Of India Strengths

Below are the Strengths in the SWOT Analysis of Bank Of India:

1. A public sector undertaking. Thus, has government backing
2. Increasing profits over the years
3. Pan India presence with over 3400 branches
4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)

5. Large employee base

Bank Of India Weaknesses

Here are the weaknesses in the Bank Of India SWOT Analysis:

1.Brand valued not as big as SBI or BoB
2.The branches are not modernized in many cities as compared to leading banks

Bank Of India Opportunities

Following are the Opportunities in Bank Of India SWOT Analysis:

1.Venturing into rural areas
2.Installtion of more ATMs
3.Use of mobile banking, internet banking on a large scale

Bank Of India Threats

The threats in the SWOT Analysis of Bank Of India are as mentioned:

1.New banking licenses
2.Foreign players
3. Disinvestments

Bank Of India Competition
Competitors

Below are the top 5 Bank Of India competitors:

1.Bank of Maharashtra
2.Bank of Baroda

3. Central Bank of India
4. State Bank Of India (SBI)

5. ICICI Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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