Bank Of India SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Bank Of India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank Of India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bank Of India is one of the leading brands in the banking & financial services sector. The article below lists the Bank Of India SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Bank Of India

For Bank Of India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Of India Strengths

The strengths of Bank Of India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank Of India :

1. A public sector undertaking. Thus, has government backing
2. Increasing profits over the years
3. Pan India presence with over 3400 branches
4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)

5. Large employee base

Bank Of India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Of India SWOT Analysis:

1.Brand valued not as big as SBI or BoB
2.The branches are not modernized in many cities as compared to leading banks

Read more about Bank Of India

    Bank Of India Opportunities

    The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Of India SWOT Analysis:

    1.Venturing into rural areas
    2.Installtion of more ATMs
    3.Use of mobile banking, internet banking on a large scale

    Bank Of India Threats

    The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Of India are as mentioned:

    1.New banking licenses
    2.Foreign players
    3. Disinvestments

    Bank Of India Competitors

    There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bank Of India:

    1.Bank of Maharashtra
    2.Bank of Baroda

    3. Central Bank of India
    4. State Bank Of India (SBI)

    5. ICICI Bank

    Hence this concludes the Bank Of India SWOT analysis.

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    About Bank Of India

    Bank Of India Overview
    Parent Company

    Bank Of India


    Banking, Financial Services


    Banking & Financial Services

    Tagline/ Slogan

    Relationships beyond Banking


    A bank that gives something extra to its customers

    Bank Of India STP

    For people who wish to invest their money in banks

    Target Market

    Families, Corporates


    Bank that delivers with a human touch

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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