Bank Of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6351

SWOT Analysis of Bank Of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank Of India

Parent Company

Bank Of India


Banking, Financial Services



Tagline/ Slogan

Relationships beyond Banking


A bank that gives something extra to its customers



For people who wish to invest their money in banks

Target Group

Families, Corporates


Bank that delivers with a human touch

SWOT Analysis


1. A public sector undertaking. Thus, has government backing
2. Increasing profits over the years
3. Pan India presence with over 3400 branches
4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications)

5. Large employee base


1.Brand valued not as big as SBI or BoB
2.The branches are not modernized in many cities as compared to leading banks


1.Venturing into rural areas
2.Installtion of more ATMs
3.Use of mobile banking, internet banking on a large scale


1.New banking licenses
2.Foreign players
3. Disinvestments



1.Bank of Maharashtra
2.Bank of Baroda

3. Central Bank of India
4. State Bank Of India (SBI)

5. ICICI Bank

The table above concludes the Bank Of India SWOT analysis along with its marketing and brand parameters.


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