SWOT analysis of Bank Of Maharashtra analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Of Maharashtra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Of Maharashtra to benchmark its business & performance as compared to the competitors. Bank Of Maharashtra is one of the leading brands in the banking & financial services sector.
The table below lists the Bank Of Maharashtra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of Maharashtra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Bank Of Maharashtra Brand Analysis | |
---|---|
Parent Company |
Bank Of Maharashtra |
Category |
Banking, Financial Services |
Sector | |
Tagline/ Slogan |
One family One Bank |
USP |
Low risk investments |
Bank Of Maharashtra STP | |
Segment |
People who want to use their money for banking |
Target Group |
Primarily, middle income group |
Positioning |
A bank that caters to the need of middle class families |
SWOT Analysis of Bank Of Maharashtra | |
Bank Of Maharashtra Strengths |
Below are the Strengths in the SWOT Analysis of Bank Of Maharashtra: 1. Public sector undertaking. Thus, has govt. backing |
Bank Of Maharashtra Weaknesses |
Here are the weaknesses in the Bank Of Maharashtra SWOT Analysis: 1.Risk averse |
Bank Of Maharashtra Opportunities |
Following are the Opportunities in Bank Of Maharashtra SWOT Analysis: 1.Rural Areas |
Bank Of Maharashtra Threats |
The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned: 1.Competitors |
Bank Of Maharashtra Competition | |
Bank Of Maharashtra Competitors |
Below are the top 3 competitors of Bank Of Maharashtra: 1.Bank of India |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Of Maharashtra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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