Bank Of Maharashtra SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Bank Of Maharashtra is one of the leading brands in the banking & financial services sector. Bank Of Maharashtra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank Of Maharashtra:

Bank Of Maharashtra Strengths

  1. Public sector undertaking. Thus, has govt. backing
  2. In this area for more than 75 years. Thus, expertise in this field.
  3. Very high investments in SLR securities
  4. High connectivity to common man in some parts of the country
  5. Over 1500 branches in 23 states and 2 union territories

Above are the strengths in the SWOT Analysis of Bank Of Maharashtra. The strengths of Bank Of Maharashtra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank Of Maharashtra Weaknesses

  1. Risk averse
  2. Low profitability
  3. Increasing NPAs

These were the weaknesses in the Bank Of Maharashtra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Bank Of Maharashtra

    Bank Of Maharashtra Opportunities

    1. Rural Areas
    2. Increasing Non-SLR investments to increase profits
    3. Making their credit cards profitable

    Above we covered the opportunities in Bank Of Maharashtra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

    Bank Of Maharashtra Threats

    1. Competitors
    2. New bank licenses
    3. Dis-investments by the government

    The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the Bank Of Maharashtra SWOT analysis.

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    About Bank Of Maharashtra

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    Bank Of Maharashtra Overview
    Parent Company

    Bank Of Maharashtra


    Banking, Financial Services


    Banking & Financial Services

    Tagline/ Slogan

    One family One Bank


    Low risk investments

    Bank Of Maharashtra STP

    People who want to use their money for banking

    Target Market

    Primarily, middle income group


    A bank that caters to the need of middle class families

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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