Bank Of Maharashtra SWOT Analysis
Bank Of Maharashtra SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank Of Maharashtra, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Bank Of Maharashtra is one of the leading brands in the banking & financial services sector. The article below lists the Bank Of Maharashtra SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Bank Of Maharashtra Strengths
The strengths of Bank Of Maharashtra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank Of Maharashtra :
1. Public sector undertaking. Thus, has govt. backing
2. In this area for more than 75 years. Thus, expertise in this field.
3. Very high investments in SLR securities
4. High connectivity to common man in some parts of the country
5. Over 1500 branches in 23 states and 2 union territories
Bank Of Maharashtra Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bank Of Maharashtra SWOT Analysis:
1.Risk averse
2.Low profitability
3.Increasing NPAs
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Bank Of Maharashtra Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bank Of Maharashtra SWOT Analysis:
1.Rural Areas
2.Increasing Non-SLR investments to increase profits
3.Making their credit cards profitable
Bank Of Maharashtra Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned:
1.Competitors
2.New bank licenses
3.Dis-investments by the government
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Hence this concludes the Bank Of Maharashtra SWOT analysis.
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About Bank Of Maharashtra
| Bank Of Maharashtra Overview | |
|---|---|
| Parent Company |
Bank Of Maharashtra |
| Category |
Banking, Financial Services |
| Sector | |
| Tagline/ Slogan |
One family One Bank |
| USP |
Low risk investments |
| Bank Of Maharashtra STP | |
| Segmentation |
People who want to use their money for banking |
| Target Market |
Primarily, middle income group |
| Positioning |
A bank that caters to the need of middle class families |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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