Bank Of Maharashtra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Of Maharashtra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Of Maharashtra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Of Maharashtra to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank Of Maharashtra is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of Maharashtra competitors and includes Bank Of Maharashtra target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Of Maharashtra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Of Maharashtra Brand Analysis
Parent Company

Bank Of Maharashtra
Category

Banking, Financial Services
Sector

Banking & Financial Services
Tagline/ Slogan

One family One Bank
USP

Low risk investments
Bank Of Maharashtra STP
Bank Of Maharashtra Segmentation

People who want to use their money for banking
Bank Of Maharashtra Target Market

Primarily, middle income group
Bank Of Maharashtra Positioning

A bank that caters to the need of middle class families
Bank Of Maharashtra SWOT Analysis
Bank Of Maharashtra Strengths

Below are the Strengths in the SWOT Analysis of Bank Of Maharashtra:

1. Public sector undertaking. Thus, has govt. backing
2. In this area for more than 75 years. Thus, expertise in this field.
3. Very high investments in SLR securities
4. High connectivity to common man in some parts of the country
5. Over 1500 branches in 23 states and 2 union territories
Bank Of Maharashtra Weaknesses

Here are the weaknesses in the Bank Of Maharashtra SWOT Analysis:

1.Risk averse
2.Low profitability
3.Increasing NPAs
Bank Of Maharashtra Opportunities

Following are the Opportunities in Bank Of Maharashtra SWOT Analysis:

1.Rural Areas
2.Increasing Non-SLR investments to increase profits
3.Making their credit cards profitable
Bank Of Maharashtra Threats

The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned:

1.Competitors
2.New bank licenses
3.Dis-investments by the government
Bank Of Maharashtra Competition
Competitors

Below are the top 3 Bank Of Maharashtra competitors:

1.Bank of India
2.Bank of Madurai
3.Canara Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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