Bank Of Maharashtra SWOT Analysis, Competitors & USP

SWOT analysis of Bank Of Maharashtra analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Of Maharashtra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Of Maharashtra to benchmark its business & performance as compared to the competitors. Bank Of Maharashtra is one of the leading brands in the banking & financial services sector.

The article below lists the Bank Of Maharashtra SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank Of Maharashtra SWOT Analysis:

SWOT Analysis of Bank Of Maharashtra

For Bank Of Maharashtra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Of Maharashtra Strengths

The strengths of Bank Of Maharashtra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank Of Maharashtra :

1. Public sector undertaking. Thus, has govt. backing
2. In this area for more than 75 years. Thus, expertise in this field.
3. Very high investments in SLR securities
4. High connectivity to common man in some parts of the country
5. Over 1500 branches in 23 states and 2 union territories

Bank Of Maharashtra Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Of Maharashtra SWOT Analysis:

1.Risk averse
2.Low profitability
3.Increasing NPAs

Bank Of Maharashtra Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Of Maharashtra SWOT Analysis:

1.Rural Areas
2.Increasing Non-SLR investments to increase profits
3.Making their credit cards profitable

Bank Of Maharashtra Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned:

1.Competitors
2.New bank licenses
3.Dis-investments by the government

Bank Of Maharashtra Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bank Of Maharashtra:

1.Bank of India
2.Bank of Madurai
3.Canara Bank

Hence this concludes the Bank Of Maharashtra SWOT analysis.

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About Bank Of Maharashtra

Bank Of Maharashtra Overview
Parent Company	Bank Of Maharashtra
Category	Banking, Financial Services
Sector	Banking & Financial Services
Tagline/ Slogan	One family One Bank
USP	Low risk investments
Bank Of Maharashtra STP
Segmentation	People who want to use their money for banking
Target Market	Primarily, middle income group
Positioning	A bank that caters to the need of middle class families

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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