Bank Of Maharashtra SWOT Analysis
Bank Of Maharashtra is one of the leading brands in the banking & financial services sector. Bank Of Maharashtra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank Of Maharashtra:
Quick Glance:
Bank Of Maharashtra Strengths
- Public sector undertaking. Thus, has govt. backing
- In this area for more than 75 years. Thus, expertise in this field.
- Very high investments in SLR securities
- High connectivity to common man in some parts of the country
- Over 1500 branches in 23 states and 2 union territories
Above are the strengths in the SWOT Analysis of Bank Of Maharashtra. The strengths of Bank Of Maharashtra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank Of Maharashtra Weaknesses
- Risk averse
- Low profitability
- Increasing NPAs
These were the weaknesses in the Bank Of Maharashtra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bank Of Maharashtra Opportunities
- Rural Areas
- Increasing Non-SLR investments to increase profits
- Making their credit cards profitable
Above we covered the opportunities in Bank Of Maharashtra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bank Of Maharashtra Threats
- Competitors
- New bank licenses
- Dis-investments by the government
The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bank Of Maharashtra SWOT analysis.
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About Bank Of Maharashtra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bank Of Maharashtra Overview | |
|---|---|
| Parent Company |
Bank Of Maharashtra |
| Category |
Banking, Financial Services |
| Sector | |
| Tagline/ Slogan |
One family One Bank |
| USP |
Low risk investments |
| Bank Of Maharashtra STP | |
| Segmentation |
People who want to use their money for banking |
| Target Market |
Primarily, middle income group |
| Positioning |
A bank that caters to the need of middle class families |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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