Bank Of Maharashtra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Of Maharashtra analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Of Maharashtra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Of Maharashtra to benchmark its business & performance as compared to the competitors. Bank Of Maharashtra is one of the leading brands in the banking & financial services sector.

The table below lists the Bank Of Maharashtra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Of Maharashtra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Of Maharashtra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Of Maharashtra Brand Analysis
Parent Company

Bank Of Maharashtra

Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

One family One Bank

USP

Low risk investments

Bank Of Maharashtra STP
Segment

People who want to use their money for banking

Target Group

Primarily, middle income group

Positioning

A bank that caters to the need of middle class families

SWOT Analysis of Bank Of Maharashtra
Bank Of Maharashtra Strengths

Below are the Strengths in the SWOT Analysis of Bank Of Maharashtra:

1. Public sector undertaking. Thus, has govt. backing
2. In this area for more than 75 years. Thus, expertise in this field.
3. Very high investments in SLR securities
4. High connectivity to common man in some parts of the country
5. Over 1500 branches in 23 states and 2 union territories

Bank Of Maharashtra Weaknesses

Here are the weaknesses in the Bank Of Maharashtra SWOT Analysis:

1.Risk averse
2.Low profitability
3.Increasing NPAs

Bank Of Maharashtra Opportunities

Following are the Opportunities in Bank Of Maharashtra SWOT Analysis:

1.Rural Areas
2.Increasing Non-SLR investments to increase profits
3.Making their credit cards profitable

Bank Of Maharashtra Threats

The threats in the SWOT Analysis of Bank Of Maharashtra are as mentioned:

1.Competitors
2.New bank licenses
3.Dis-investments by the government

Bank Of Maharashtra Competition
Bank Of Maharashtra Competitors

Below are the top 3 competitors of Bank Of Maharashtra:

1.Bank of India
2.Bank of Madurai
3.Canara Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Of Maharashtra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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