IndusInd Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IndusInd Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In IndusInd Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IndusInd Bank to benchmark its business & performance as compared to the competitors. IndusInd Bank is one of the leading brands in the banking & financial services sector.

The table below lists the IndusInd Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top IndusInd Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

IndusInd Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IndusInd Bank Brand Analysis
Parent Company

Hinduja Group

Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

We Care… Dil Se

USP

Giving a good value proposition to the customers

IndusInd Bank STP
Segment

People who are wish to put their money in the banking sector

Target Group

Earning individuals, Corporates, HNIs

Positioning

Delivering what the customer needs

SWOT Analysis of IndusInd Bank
IndusInd Bank Strengths

Below are the Strengths in the SWOT Analysis of IndusInd Bank:

1. Backing of the Hinduja group
2.Gives importance to customer experience
3. Offers a large variety of products and service pan India

IndusInd Bank Weaknesses

Here are the weaknesses in the IndusInd Bank SWOT Analysis:

1. Lags behind many banks in capital structure
2.Few no. of branches across the country in comparison with leading banks

IndusInd Bank Opportunities

Following are the Opportunities in IndusInd Bank SWOT Analysis:

1.Mobile Banking, Internet banking
2.Expansion into rural areas to bank the unbanked and underbanked
3.Doing aggressive marketing in order to improve brand value

IndusInd Bank Threats

The threats in the SWOT Analysis of IndusInd Bank are as mentioned:

1.New bank licenses to be issued by RBI
2.Competitors
3.Foriegn banks that mainly cater to their target group

IndusInd Bank Competition
IndusInd Bank Competitors

Below are the top 3 competitors of IndusInd Bank:

1.Union Bank of India
2.Bank of India
3.Bank of Baroda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IndusInd Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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