IndusInd Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

IndusInd Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IndusInd Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IndusInd Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. IndusInd Bank is one of the leading brands in the banking & financial services sector.

The article below lists the IndusInd Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the IndusInd Bank SWOT Analysis:

SWOT Analysis of IndusInd Bank

For IndusInd Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

IndusInd Bank Strengths

The strengths of IndusInd Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of IndusInd Bank :

1. Backing of the Hinduja group
2.Gives importance to customer experience
3. Offers a large variety of products and service pan India

IndusInd Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the IndusInd Bank SWOT Analysis:

1. Lags behind many banks in capital structure
2.Few no. of branches across the country in comparison with leading banks

IndusInd Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in IndusInd Bank SWOT Analysis:

1.Mobile Banking, Internet banking
2.Expansion into rural areas to bank the unbanked and underbanked
3.Doing aggressive marketing in order to improve brand value

IndusInd Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of IndusInd Bank are as mentioned:

1.New bank licenses to be issued by RBI
3.Foriegn banks that mainly cater to their target group

IndusInd Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of IndusInd Bank:

1.Union Bank of India
2.Bank of India
3.Bank of Baroda

Hence this concludes the IndusInd Bank SWOT analysis.

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About IndusInd Bank

IndusInd Bank Overview
Parent Company

Hinduja Group


Banking, Financial Services


Banking & Financial Services

Tagline/ Slogan

We Care… Dil Se


Giving a good value proposition to the customers

IndusInd Bank STP

People who are wish to put their money in the banking sector

Target Market

Earning individuals, Corporates, HNIs


Delivering what the customer needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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