IndusInd Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IndusInd Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IndusInd Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IndusInd Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, IndusInd Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IndusInd Bank competitors and includes IndusInd Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

IndusInd Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IndusInd Bank Brand Analysis
Parent Company

Hinduja Group

Category

Banking, Financial Services

Sector

Banking & Financial Services

Tagline/ Slogan

We Care… Dil Se

USP

Giving a good value proposition to the customers

IndusInd Bank STP
IndusInd Bank Segmentation

People who are wish to put their money in the banking sector

IndusInd Bank Target Market

Earning individuals, Corporates, HNIs

IndusInd Bank Positioning

Delivering what the customer needs

IndusInd Bank SWOT Analysis
IndusInd Bank Strengths

Below are the Strengths in the SWOT Analysis of IndusInd Bank:

1. Backing of the Hinduja group
2.Gives importance to customer experience
3. Offers a large variety of products and service pan India

IndusInd Bank Weaknesses

Here are the weaknesses in the IndusInd Bank SWOT Analysis:

1. Lags behind many banks in capital structure
2.Few no. of branches across the country in comparison with leading banks

IndusInd Bank Opportunities

Following are the Opportunities in IndusInd Bank SWOT Analysis:

1.Mobile Banking, Internet banking
2.Expansion into rural areas to bank the unbanked and underbanked
3.Doing aggressive marketing in order to improve brand value

IndusInd Bank Threats

The threats in the SWOT Analysis of IndusInd Bank are as mentioned:

1.New bank licenses to be issued by RBI
2.Competitors
3.Foriegn banks that mainly cater to their target group

IndusInd Bank Competition
Competitors

Below are the top 3 IndusInd Bank competitors:

1.Union Bank of India
2.Bank of India
3.Bank of Baroda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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