IndusInd Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 9312

SWOT Analysis of IndusInd Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IndusInd Bank

Parent Company

Hinduja Group


Banking, Financial Services


Banking & Financial Services

Tagline/ Slogan

We Care… Dil Se


Giving a good value proposition to the customers

IndusInd Bank STP


People who are wish to put their money in the banking sector

Target Group

Earning individuals, Corporates, HNIs


Delivering what the customer needs

IndusInd Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IndusInd Bank. Strengths are:

1. Backing of the Hinduja group
2.Gives importance to customer experience
3. Offers a large variety of products and service pan India


Here are the weaknesses of IndusInd Bank :

1. Lags behind many banks in capital structure
2.Few no. of branches across the country in comparison with leading banks


Following are the Opportunities of IndusInd Bank :

1.Mobile Banking, Internet banking
2.Expansion into rural areas to bank the unbanked and underbanked
3.Doing aggressive marketing in order to improve brand value


The threats of IndusInd Bank are as mentioned :

1.New bank licenses to be issued by RBI
3.Foriegn banks that mainly cater to their target group

IndusInd Bank Competition


Below are the 3 main IndusInd Bank competitors :

1.Union Bank of India
2.Bank of India
3.Bank of Baroda

The brandguide table above concludes the IndusInd Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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