IndusInd Bank SWOT Analysis, Competitors & USP
SWOT analysis of IndusInd Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In IndusInd Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like IndusInd Bank to benchmark its business & performance as compared to the competitors. IndusInd Bank is one of the leading brands in the banking & financial services sector.
The table below lists the IndusInd Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top IndusInd Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| IndusInd Bank Brand Analysis | |
|---|---|
| Parent Company |
Hinduja Group |
| Category |
Banking, Financial Services |
| Sector | |
| Tagline/ Slogan |
We Care… Dil Se |
| USP |
Giving a good value proposition to the customers |
| IndusInd Bank STP | |
| Segment |
People who are wish to put their money in the banking sector |
| Target Group |
Earning individuals, Corporates, HNIs |
| Positioning |
Delivering what the customer needs |
| SWOT Analysis of IndusInd Bank | |
| IndusInd Bank Strengths |
Below are the Strengths in the SWOT Analysis of IndusInd Bank: 1. Backing of the Hinduja group |
| IndusInd Bank Weaknesses |
Here are the weaknesses in the IndusInd Bank SWOT Analysis: 1. Lags behind many banks in capital structure |
| IndusInd Bank Opportunities |
Following are the Opportunities in IndusInd Bank SWOT Analysis: 1.Mobile Banking, Internet banking |
| IndusInd Bank Threats |
The threats in the SWOT Analysis of IndusInd Bank are as mentioned: 1.New bank licenses to be issued by RBI |
| IndusInd Bank Competition | |
| IndusInd Bank Competitors |
Below are the top 3 competitors of IndusInd Bank: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IndusInd Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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