Canara Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Canara Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Canara Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canara Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Canara Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canara Bank competitors and includes Canara Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Canara Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canara Bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Together we can; It's easy to change for those who you love


Strong founding principles

Canara Bank STP
Canara Bank Segmentation

Commercial and Personal Banking

Canara Bank Target Market

Rural and urban middle class group

Canara Bank Positioning

Complete Banking and financial solutions

Canara Bank SWOT Analysis
Canara Bank Strengths

Below are the Strengths in the SWOT Analysis of Canara Bank:

1. Innovative schemes
2. Technologically advance
3. Articulation of good banking
4. Canara bank has employed over 44,000 people
5. Canara bank made a partnership with UNEP to initiate a successful solar loan programme

Canara Bank Weaknesses

Here are the weaknesses in the Canara Bank SWOT Analysis:

1. Inadequate Publicity

2. Low International presence
3. Customer service is lesser as compared to other banks

Canara Bank Opportunities

Following are the Opportunities in Canara Bank SWOT Analysis:

1. Rural and social banking
2. Agriculture based consultancy

Canara Bank Threats

The threats in the SWOT Analysis of Canara Bank are as mentioned:

1. Economic crisis
2. Highly competitive environment
3. Changing govt and RBI policies

Canara Bank Competition

Below are the top 3 Canara Bank competitors:

1. SBH
2. Andhra Bank

3. Allahabad bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Canara Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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