Canara Bank SWOT Analysis
Canara Bank is one of the leading brands in the banking & financial services sector. Canara Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Canara Bank:
Quick Glance:
Canara Bank Strengths
- Innovative schemes
- Technologically advance
- Articulation of good banking
- Canara bank has employed over 44,000 people
- Canara bank made a partnership with UNEP to initiate a successful solar loan programme
Above are the strengths in the SWOT Analysis of Canara Bank. The strengths of Canara Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canara Bank Weaknesses
- Inadequate Publicity
- Low International presence
- Customer service is lesser as compared to other banks
These were the weaknesses in the Canara Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Canara Bank Opportunities
- Rural and social banking
- Agriculture based consultancy
Above we covered the opportunities in Canara Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canara Bank Threats
- Economic crisis
- Highly competitive environment
- Changing govt and RBI policies
The threats in the SWOT Analysis of Canara Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Canara Bank SWOT analysis.
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About Canara Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Canara Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Together we can; It's easy to change for those who you love |
| USP |
Strong founding principles |
| Canara Bank STP | |
| Segmentation |
Commercial and Personal Banking |
| Target Market |
Rural and urban middle class group |
| Positioning |
Complete Banking and financial solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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