Corporation Bank SWOT Analysis
Corporation Bank is one of the leading brands in the banking & financial services sector. Corporation Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Corporation Bank:
Quick Glance:
Corporation Bank Strengths
- Equal presence in rural and urban areas
- Strong Financial performance
- Employee base of over 12,000 people
- Customised banking solutions
Above are the strengths in the SWOT Analysis of Corporation Bank. The strengths of Corporation Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Corporation Bank Weaknesses
- Lack of Pan India presence
- Less publicity and branding in comparison with leading banks
These were the weaknesses in the Corporation Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Corporation Bank Opportunities
- Innovative products and services
- Government funding
Above we covered the opportunities in Corporation Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Corporation Bank Threats
- Economic crisis and volatile markets
- Changing RBI policy
- Presence on other banks
The threats in the SWOT Analysis of Corporation Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Corporation Bank SWOT analysis.
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About Corporation Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Corporation Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Prosperity for all |
| USP |
Customised banking solutions |
| Corporation Bank STP | |
| Segmentation |
Rural and urban Banking |
| Target Market |
Emerging markets |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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