Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Corporation Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Corporation Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Corporation Bank to benchmark its business & performance as compared to the competitors. Corporation Bank is one of the leading brands in the banking & financial services sector.
The article below lists the Corporation Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Corporation Bank SWOT Analysis:
For Corporation Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Corporation Bank Strengths
The strengths of Corporation Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Corporation Bank :
1. Equal presence in rural and urban areas 2. Strong Financial performance 3. Employee base of over 12,000 people 4.Customised banking solutions
Corporation Bank Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Corporation Bank SWOT Analysis:
1. Lack of Pan India presence
2. Less publicity and branding in comparison with leading banks
Corporation Bank Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Corporation Bank SWOT Analysis:
1. Innovative products and services 2. Government funding
Corporation Bank Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Corporation Bank are as mentioned:
1. Economic crisis and volatile markets 2. Changing RBI policy 3. Presence on other banks
Corporation Bank Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Corporation Bank:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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