Corporation Bank SWOT Analysis
Corporation Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Corporation Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Corporation Bank is one of the leading brands in the banking & financial services sector. The article below lists the Corporation Bank SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Corporation Bank Strengths
The strengths of Corporation Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Corporation Bank :
1. Equal presence in rural and urban areas
2. Strong Financial performance
3. Employee base of over 12,000 people
4.Customised banking solutions
Corporation Bank Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Corporation Bank SWOT Analysis:
1. Lack of Pan India presence
2. Less publicity and branding in comparison with leading banks
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Corporation Bank Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Corporation Bank SWOT Analysis:
1. Innovative products and services
2. Government funding
Corporation Bank Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Corporation Bank are as mentioned:
1. Economic crisis and volatile markets
2. Changing RBI policy
3. Presence on other banks
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Hence this concludes the Corporation Bank SWOT analysis.
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About Corporation Bank
| Corporation Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Prosperity for all |
| USP |
Customised banking solutions |
| Corporation Bank STP | |
| Segmentation |
Rural and urban Banking |
| Target Market |
Emerging markets |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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