Corporation Bank SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Corporation Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Corporation Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Corporation Bank is one of the leading brands in the banking & financial services sector. The article below lists the Corporation Bank SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Corporation Bank Strengths

The strengths of Corporation Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Corporation Bank :

1. Equal presence in rural and urban areas
2. Strong Financial performance
3. Employee base of over 12,000 people
4.Customised banking solutions

Corporation Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Corporation Bank SWOT Analysis:

1. Lack of Pan India presence

2. Less publicity and branding in comparison with leading banks

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Corporation Bank Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Corporation Bank SWOT Analysis:

1. Innovative products and services
2. Government funding

Corporation Bank Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Corporation Bank are as mentioned:

1. Economic crisis and volatile markets
2. Changing RBI policy
3. Presence on other banks

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Hence this concludes the Corporation Bank SWOT analysis.

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About Corporation Bank

Corporation Bank Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Prosperity for all

USP

Customised banking solutions

Corporation Bank STP
Segmentation

Rural and urban Banking

Target Market

Emerging markets

Positioning

Complete Banking  solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Corporation Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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