Corporation Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Corporation Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Corporation Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Corporation Bank to benchmark its business & performance as compared to the competitors. Corporation Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Corporation Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Corporation Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Corporation Bank

Corporation Bank Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Prosperity for all

USP

Customised banking solutions

Corporation Bank STP
Segmentation

Rural and urban Banking

Target Market

Emerging markets

Positioning

Complete Banking  solutions

SWOT Analysis of Corporation Bank

For Corporation Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Corporation Bank SWOT Analysis:

Corporation Bank Strengths

The strengths of Corporation Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Corporation Bank :

1. Equal presence in rural and urban areas
2. Strong Financial performance
3. Employee base of over 12,000 people
4.Customised banking solutions

Corporation Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Corporation Bank SWOT Analysis:

1. Lack of Pan India presence

2. Less publicity and branding in comparison with leading banks


Corporation Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Corporation Bank SWOT Analysis:

1. Innovative products and services
2. Government funding


Corporation Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Corporation Bank are as mentioned:

1. Economic crisis and volatile markets
2. Changing RBI policy
3. Presence on other banks

Corporation Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Corporation Bank:

1. SBI
2. Andhra Bank

3. Allahabad bank
4. Canara Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Corporation Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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