Corporation Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Corporation Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Corporation Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Corporation Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Corporation Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Corporation Bank competitors and includes Corporation Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Corporation Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Corporation Bank Brand Analysis
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Prosperity for all

USP

Customised banking solutions

Corporation Bank STP
Corporation Bank Segmentation

Rural and urban Banking

Corporation Bank Target Market

Emerging markets

Corporation Bank Positioning

Complete Banking  solutions

Corporation Bank SWOT Analysis
Corporation Bank Strengths

Below are the Strengths in the SWOT Analysis of Corporation Bank:

1. Equal presence in rural and urban areas
2. Strong Financial performance
3. Employee base of over 12,000 people
4.Customised banking solutions

Corporation Bank Weaknesses

Here are the weaknesses in the Corporation Bank SWOT Analysis:

1. Lack of Pan India presence

2. Less publicity and branding in comparison with leading banks

Corporation Bank Opportunities

Following are the Opportunities in Corporation Bank SWOT Analysis:

1. Innovative products and services
2. Government funding

Corporation Bank Threats

The threats in the SWOT Analysis of Corporation Bank are as mentioned:

1. Economic crisis and volatile markets
2. Changing RBI policy
3. Presence on other banks

Corporation Bank Competition
Competitors

Below are the top 4 Corporation Bank competitors:

1. SBI
2. Andhra Bank

3. Allahabad bank
4. Canara Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Corporation Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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