IDBI Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IDBI Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IDBI Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IDBI Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, IDBI Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IDBI Bank competitors and includes IDBI Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

IDBI Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IDBI Bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Banking for all


IDBI bank is a focused development financial institution

IDBI Bank Segmentation

Industrial Banking

IDBI Bank Target Market

Commercial banking sector in India

IDBI Bank Positioning

IDBI offers complete banking solutions to everyone

IDBI Bank SWOT Analysis
IDBI Bank Strengths

Below are the Strengths in the SWOT Analysis of IDBI Bank:

1. Industrial banking expertise for businesses provided by IDBI bank
2. IDBI has state of art IT support and technological innovations
3. Customised banking solutions for individual as we as corporate clients
4. Has a strong employee base of over 15,000

5. IDBI bank has a strong legacy since its inception in 1964

6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai

7. IDBI has the backing of the government of India, which is a huge boon

8. Good brand presence due to marketing & awards for technology & risk management

IDBI Bank Weaknesses

Here are the weaknesses in the IDBI Bank SWOT Analysis:

1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI

2. Limited number of branches and ATM’s compared to big banks

IDBI Bank Opportunities

Following are the Opportunities in IDBI Bank SWOT Analysis:

1. Personal banking and improved customer service
2. Favourable Government schemes can boost IDBI bank's business

3. Adoption of technology can be beneficial for the bank

IDBI Bank Threats

The threats in the SWOT Analysis of IDBI Bank are as mentioned:

1. Economic crisis and recessions can affect IDBI's operations
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks can reduce the market share of IDBI bank

IDBI Bank Competition

Below are the top 7 IDBI Bank competitors:

1. State Bank of India (SBI)
2. Andhra Bank

3. Allahabad bank

5. Axis Bank

6. Bank of Baroda

7. ICICI Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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