IDBI Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6391

SWOT Analysis of IDBI Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Banking for all


IDBI bank is a focused development financial institution



Industrial Banking

Target Group

Commercial banking sector in India


IDBI offers complete banking solutions to everyone

IDBI SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IDBI Bank :

1. Industrial banking expertise for businesses provided by IDBI bank
2. IDBI has state of art IT support and technological innovations
3. Customised banking solutions for individual as we as corporate clients
4. Has a strong employee base of over 15,000

5. IDBI bank has a strong legacy since its inception in 1964

6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai

7. IDBI has the backing of the government of India, which is a huge boon

8. Good brand presence due to marketing & awards for technology & risk management


1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI

2. Limited number of branches and ATM’s compared to big banks


1. Personal banking and improved customer service
2. Favourable Government schemes can boost IDBI bank's business

3. Adoption of technology can be beneficial for the bank


1. Economic crisis and recessions can affect IDBI's operations
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks can reduce the market share of IDBI bank

IDBI Bank Competition


Below are the 7 main IDBI Bank competitors :

1. State Bank of India (SBI)
2. Andhra Bank

3. Allahabad bank

5. Axis Bank

6. Bank of Baroda

7. ICICI Bank

The brandguide table above concludes the IDBI Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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