IDBI Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6199
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SWOT Analysis of IDBI Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IDBI Bank

Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Banking for all

USP

IDBI bank is a focused development financial institution

IDBI STP

Segment

Industrial Banking

Target Group

Commercial banking sector in India

Positioning

IDBI offers complete banking solutions to everyone

IDBI SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IDBI Bank :

1. Industrial banking expertise for businesses provided by IDBI bank
2. IDBI has state of art IT support and technological innovations
3. Customised banking solutions for individual as we as corporate clients
4. Has a strong employee base of over 15,000

5. IDBI bank has a strong legacy since its inception in 1964

6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai

7. IDBI has the backing of the government of India, which is a huge boon

8. Good brand presence due to marketing & awards for technology & risk management

Weaknesses

1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI

2. Limited number of branches and ATM’s compared to big banks

Opportunities

1. Personal banking and improved customer service
2. Favourable Government schemes can boost IDBI bank's business

3. Adoption of technology can be beneficial for the bank

Threats

1. Economic crisis and recessions can affect IDBI's operations
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks can reduce the market share of IDBI bank

IDBI Bank Competition

Competitors

Below are the 7 main IDBI Bank competitors :

1. State Bank of India (SBI)
2. Andhra Bank

3. Allahabad bank
4. HDFC

5. Axis Bank

6. Bank of Baroda

7. ICICI Bank


The brandguide table above concludes the IDBI Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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