IDBI Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of IDBI Bank covering strengths, weaknesses, opportunities and threats.

IDBI Bank Strengths

  1. Industrial banking expertise for businesses provided by IDBI bank
  2. IDBI has state of art IT support and technological innovations
  3. Customised banking solutions for individual as we as corporate clients
  4. Has a strong employee base of over 15,000
  5.  IDBI bank has a strong legacy since its inception in 1964
  6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai
  7.  IDBI has the backing of the government of India, which is a huge boon
  8. Good brand presence due to marketing & awards for technology & risk management

Above are the strengths in the SWOT Analysis of IDBI Bank. The strengths of IDBI Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

IDBI Bank Weaknesses

  1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI
  2. Limited number of branches and ATM’s compared to big banks

These were the weaknesses in the IDBI Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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IDBI Bank Opportunities

  1. Personal banking and improved customer service
  2. Favourable Government schemes can boost IDBI bank's business
  3. Adoption of technology can be beneficial for the bank

Above we covered the opportunities in IDBI Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

IDBI Bank Threats

  1. Economic crisis and recessions can affect IDBI's operations
  2. Highly competitive environment due to Indian and foreign banks
  3. Complex financial products by foreign banks can reduce the market share of IDBI bank

The threats in the SWOT Analysis of IDBI Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the IDBI Bank SWOT analysis.

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About IDBI Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

IDBI Bank Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Banking for all

USP

IDBI bank is a focused development financial institution

IDBI Bank STP
Segmentation

Industrial Banking

Target Market

Commercial banking sector in India

Positioning

IDBI offers complete banking solutions to everyone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to IDBI Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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