IDBI Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of IDBI Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In IDBI Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IDBI Bank to benchmark its business & performance as compared to the competitors. IDBI Bank is one of the leading brands in the banking & financial services sector.

The article below lists the IDBI Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top IDBI Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About IDBI Bank

IDBI Bank Overview
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Banking for all

USP

IDBI bank is a focused development financial institution

IDBI Bank STP
Segmentation

Industrial Banking

Target Market

Commercial banking sector in India

Positioning

IDBI offers complete banking solutions to everyone

SWOT Analysis of IDBI Bank

For IDBI Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the IDBI Bank SWOT Analysis:

IDBI Bank Strengths

The strengths of IDBI Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of IDBI Bank :

1. Industrial banking expertise for businesses provided by IDBI bank
2. IDBI has state of art IT support and technological innovations
3. Customised banking solutions for individual as we as corporate clients
4. Has a strong employee base of over 15,000

5. IDBI bank has a strong legacy since its inception in 1964

6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai

7. IDBI has the backing of the government of India, which is a huge boon

8. Good brand presence due to marketing & awards for technology & risk management

IDBI Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the IDBI Bank SWOT Analysis:

1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI

2. Limited number of branches and ATM’s compared to big banks


IDBI Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in IDBI Bank SWOT Analysis:

1. Personal banking and improved customer service
2. Favourable Government schemes can boost IDBI bank's business

3. Adoption of technology can be beneficial for the bank


IDBI Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of IDBI Bank are as mentioned:

1. Economic crisis and recessions can affect IDBI's operations
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks can reduce the market share of IDBI bank

IDBI Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of IDBI Bank:

1. State Bank of India (SBI)
2. Andhra Bank

3. Allahabad bank
4. HDFC

5. Axis Bank

6. Bank of Baroda

7. ICICI Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IDBI Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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