IDBI Bank SWOT Analysis
IDBI Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of IDBI Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
IDBI Bank is one of the leading brands in the banking & financial services sector. The article below lists the IDBI Bank SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
IDBI Bank Strengths
The strengths of IDBI Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of IDBI Bank :
1. Industrial banking expertise for businesses provided by IDBI bank
2. IDBI has state of art IT support and technological innovations
3. Customised banking solutions for individual as we as corporate clients
4. Has a strong employee base of over 15,000
5. IDBI bank has a strong legacy since its inception in 1964
6. The bank has 3000+ ATMs and 1800+ branches include international presence in Dubai
7. IDBI has the backing of the government of India, which is a huge boon
8. Good brand presence due to marketing & awards for technology & risk management
IDBI Bank Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the IDBI Bank SWOT Analysis:
1. Strong competition from other bigger private sector and public sector banks means limited market share for IDBI
2. Limited number of branches and ATM’s compared to big banks
Read more about IDBI Bank
IDBI Bank Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in IDBI Bank SWOT Analysis:
1. Personal banking and improved customer service
2. Favourable Government schemes can boost IDBI bank's business
3. Adoption of technology can be beneficial for the bank
IDBI Bank Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of IDBI Bank are as mentioned:
1. Economic crisis and recessions can affect IDBI's operations
2. Highly competitive environment due to Indian and foreign banks
3. Complex financial products by foreign banks can reduce the market share of IDBI bank
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Hence this concludes the IDBI Bank SWOT analysis.
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About IDBI Bank
| IDBI Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Banking for all |
| USP |
IDBI bank is a focused development financial institution |
| IDBI Bank STP | |
| Segmentation |
Industrial Banking |
| Target Market |
Commercial banking sector in India |
| Positioning |
IDBI offers complete banking solutions to everyone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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