Everest Re SWOT Analysis, USP & Competitors

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SWOT Analysis of Everest Re with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everest Re

Parent Company

Everest Re Group


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

Over 30 years of Solid Financial Strength


A company that has an unsurpassed knowledge in each risk category with tailor made products to every customer



Property, Casualty Reinsurance, Insurance

Target Group

Brokers, Specialty companies, Small to mid-sized regional ceding companies


A company with a deep product line and an expertise put out for the customers

SWOT Analysis


1. The company is a leading reinsurance group and has an extensive distribution network that spans on five continents.

2. The company is diversified in every sense, in terms of customers, businesses and geographies.

3. The group has been awarded very good credit ratings (A+ Superior) that has helped them in developing their business.

4. It services provides property/casualty coverage for insurers, businesses, and individuals.


1. The company lacks the scale to compete with the bigger players in the market like Munich Re and Swiss Re.

2. The company though is diversified, has a concentration of business in its broker distribution channel.


1. The company has opportunity in the opening up emerging economies.

2. The company recently acquired Premiere, which specializes in entertainment, sports and leisure risks which opens up the company’s opportunities in a new segment.

3. The global reinsurance market is growing at a steady pace which has a lot of scope for the company.


1. The number of mergers and acquisitions in the reinsurance market poses a threat as competitive strength to the company.

2. The industry faces a threat from the substitutes of catastrophe bonds.

3. Increasing number of catastrophes and credit defaults affect the company’s profitability.



1. General Re

2. Munich Re

3. Swiss Re

The table above concludes the Everest Re SWOT analysis along with its marketing and brand parameters.


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