Dena Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5066

SWOT analysis of Dena Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dena Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dena Bank to benchmark its business & performance as compared to the competitors and industry. Dena Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Dena Bank competitors and elaborates Dena Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dena Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Dena Bank Brand Analysis
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Trusted Family Bank


Family based bank

Dena Bank STP

Rural  and urban banking

Target Group

Urban banking sector


Complete Banking  solutions

Dena Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dena Bank. Strengths are:

1. Rural banking expertise
2. Government schemes implementation
3.  Innovative schemes for different groups like drive in ATMs

4. Emphasis on customer satisfaction through modules like customer ratings

5. Introduced Minor Savings Scheme.

6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)

7. Drive-in ATM counters and Smart cards in Mumbai

8. Customer rating system for rating the Bank Services


Here are the weaknesses in the Dena Bank SWOT Analysis:

1. Less penetration as compared to other banks

2. Limited advertising in comparison with leading banks

3. Less emphasis on  IT support


Following are the Opportunities in Dena Bank SWOT Analysis:

1. International banking
2. Favourable Government schemes
3.Doing aggressive marketing in order to improve brand value


The threats in the SWOT Analysis of Dena Bank are as mentioned:

1. Economic crisis and fluctuating economic scenarios
2. Highly competitive environment with foreign banks

Dena Bank Competition

Below are the top 6 Dena Bank competitors:

1.  SBI
2.  Andhra Bank

3.  Allahabad bank
4.Union Bank of India

5.Bank of India

6.Bank of Baroda

The brandguide table above concludes the Dena Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dena Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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