Dena Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Dena Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dena Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dena Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dena Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dena Bank competitors and includes Dena Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Dena Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dena Bank Brand Analysis
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Trusted Family Bank

USP

Family based bank

Dena Bank STP
Dena Bank Segmentation

Rural  and urban banking

Dena Bank Target Market

Urban banking sector

Dena Bank Positioning

Complete Banking  solutions

Dena Bank SWOT Analysis
Dena Bank Strengths

Below are the Strengths in the SWOT Analysis of Dena Bank:

1. Rural banking expertise
2. Government schemes implementation
3.  Innovative schemes for different groups like drive in ATMs

4. Emphasis on customer satisfaction through modules like customer ratings

5. Introduced Minor Savings Scheme.

6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)

7. Drive-in ATM counters and Smart cards in Mumbai

8. Customer rating system for rating the Bank Services

Dena Bank Weaknesses

Here are the weaknesses in the Dena Bank SWOT Analysis:

1. Less penetration as compared to other banks

2. Limited advertising in comparison with leading banks

3. Less emphasis on  IT support

Dena Bank Opportunities

Following are the Opportunities in Dena Bank SWOT Analysis:

1. International banking
2. Favourable Government schemes
3.Doing aggressive marketing in order to improve brand value

Dena Bank Threats

The threats in the SWOT Analysis of Dena Bank are as mentioned:

1. Economic crisis and fluctuating economic scenarios
2. Highly competitive environment with foreign banks

Dena Bank Competition
Competitors

Below are the top 6 Dena Bank competitors:

1.  SBI
2.  Andhra Bank

3.  Allahabad bank
4.Union Bank of India

5.Bank of India

6.Bank of Baroda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dena Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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