Dena Bank SWOT Analysis, Competitors & USP
SWOT analysis of Dena Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Dena Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dena Bank to benchmark its business & performance as compared to the competitors. Dena Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Dena Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dena Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dena Bank Brand Analysis | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Trusted Family Bank |
| USP |
Family based bank |
| Dena Bank STP | |
| Segment |
Rural and urban banking |
| Target Group |
Urban banking sector |
| Positioning |
Complete Banking solutions |
| SWOT Analysis of Dena Bank | |
| Dena Bank Strengths |
Below are the Strengths in the SWOT Analysis of Dena Bank: 1. Rural banking expertise 4. Emphasis on customer satisfaction through modules like customer ratings 5. Introduced Minor Savings Scheme. 6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP) 7. Drive-in ATM counters and Smart cards in Mumbai 8. Customer rating system for rating the Bank Services |
| Dena Bank Weaknesses |
Here are the weaknesses in the Dena Bank SWOT Analysis: 1. Less penetration as compared to other banks 2. Limited advertising in comparison with leading banks 3. Less emphasis on IT support |
| Dena Bank Opportunities |
Following are the Opportunities in Dena Bank SWOT Analysis: 1. International banking |
| Dena Bank Threats |
The threats in the SWOT Analysis of Dena Bank are as mentioned: 1. Economic crisis and fluctuating economic scenarios |
| Dena Bank Competition | |
| Dena Bank Competitors |
Below are the top 6 competitors of Dena Bank: 1. SBI 3. Allahabad bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dena Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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