Dena Bank SWOT Analysis, Competitors & USP

Dena Bank

Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Trusted Family Bank

USP

Family based bank

Dena Bank STP

Segment

Rural  and urban banking

Target Group

Urban banking sector

Positioning

Complete Banking  solutions

Dena Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dena Bank. Strengths are:

1. Rural banking expertise
2. Government schemes implementation
3.  Innovative schemes for different groups like drive in ATMs

4. Emphasis on customer satisfaction through modules like customer ratings

5. Introduced Minor Savings Scheme.

6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)

7. Drive-in ATM counters and Smart cards in Mumbai

8. Customer rating system for rating the Bank Services

Weaknesses

Here are the weaknesses in the Dena Bank SWOT Analysis:

1. Less penetration as compared to other banks

2. Limited advertising in comparison with leading banks

3. Less emphasis on  IT support

Opportunities

Following are the Opportunities in Dena Bank SWOT Analysis:

1. International banking
2. Favourable Government schemes
3.Doing aggressive marketing in order to improve brand value

Threats

The threats in the SWOT Analysis of Dena Bank are as mentioned:

1. Economic crisis and fluctuating economic scenarios
2. Highly competitive environment with foreign banks

Dena Bank Competition

Competitors

Below are the top 6 Dena Bank competitors:

1.  SBI
2.  Andhra Bank

3.  Allahabad bank
4.Union Bank of India

5.Bank of India

6.Bank of Baroda