Dena Bank SWOT Analysis
Dena Bank is one of the leading brands in the banking & financial services sector. Dena Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dena Bank:
Quick Glance:
Dena Bank Strengths
- Rural banking expertise
- Government schemes implementation
- Innovative schemes for different groups like drive in ATMs
- Emphasis on customer satisfaction through modules like customer ratings
- Introduced Minor Savings Scheme.
- Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)
- Drive-in ATM counters and Smart cards in Mumbai
- Customer rating system for rating the Bank Services
Above are the strengths in the SWOT Analysis of Dena Bank. The strengths of Dena Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dena Bank Weaknesses
- Less penetration as compared to other banks
- Limited advertising in comparison with leading banks
- Less emphasis onIT support
These were the weaknesses in the Dena Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Dena Bank
Dena Bank Opportunities
- International banking
- Favourable Government schemes
- Doing aggressive marketing in order to improve brand value
Above we covered the opportunities in Dena Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dena Bank Threats
- Economic crisis and fluctuating economic scenarios
- Highly competitive environment with foreign banks
The threats in the SWOT Analysis of Dena Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Dena Bank SWOT analysis.
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About Dena Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dena Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Trusted Family Bank |
| USP |
Family based bank |
| Dena Bank STP | |
| Segmentation |
Rural and urban banking |
| Target Market |
Urban banking sector |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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