Published in Banking & Financial Services category by MBA Skool Team
Dena Bank is one of the leading brands in the banking & financial services sector. Dena Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dena Bank:
Innovative schemes for different groups like drive in ATMs
Emphasis on customer satisfaction through modules like customer ratings
Introduced Minor Savings Scheme.
Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)
Drive-in ATM counters and Smart cards in Mumbai
Customer rating system for rating the Bank Services
Above are the strengths in the SWOT Analysis of Dena Bank. The strengths of Dena Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dena Bank Weaknesses
Less penetration as compared to other banks
Limited advertising in comparison with leading banks
Less emphasis onIT support
These were the weaknesses in the Dena Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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