Dena Bank SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Dena Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dena Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Dena Bank is one of the leading brands in the banking & financial services sector. The article below lists the Dena Bank SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Dena Bank

For Dena Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dena Bank Strengths

The strengths of Dena Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Dena Bank :

1. Rural banking expertise
2. Government schemes implementation
3.  Innovative schemes for different groups like drive in ATMs

4. Emphasis on customer satisfaction through modules like customer ratings

5. Introduced Minor Savings Scheme.

6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)

7. Drive-in ATM counters and Smart cards in Mumbai

8. Customer rating system for rating the Bank Services

Dena Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dena Bank SWOT Analysis:

1. Less penetration as compared to other banks

2. Limited advertising in comparison with leading banks

3. Less emphasis on  IT support

Read more about Dena Bank

Dena Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dena Bank SWOT Analysis:

1. International banking
2. Favourable Government schemes
3.Doing aggressive marketing in order to improve brand value

Dena Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dena Bank are as mentioned:

1. Economic crisis and fluctuating economic scenarios
2. Highly competitive environment with foreign banks

Dena Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Dena Bank:

1.  SBI
2.  Andhra Bank

3.  Allahabad bank
4.Union Bank of India

5.Bank of India

6.Bank of Baroda

Hence this concludes the Dena Bank SWOT analysis.

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About Dena Bank

Dena Bank Overview
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Trusted Family Bank


Family based bank

Dena Bank STP

Rural  and urban banking

Target Market

Urban banking sector


Complete Banking  solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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