Dena Bank SWOT Analysis, Competitors, STP & USP
SWOT analysis of Dena Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dena Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dena Bank to benchmark its business & performance as compared to the competitors and industry. Dena Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dena Bank competitors and includes Dena Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
| Dena Bank Brand Analysis | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Trusted Family Bank |
| USP |
Family based bank |
| Dena Bank STP | |
| Dena Bank Segmentation |
Rural and urban banking |
| Dena Bank Target Market |
Urban banking sector |
| Dena Bank Positioning |
Complete Banking solutions |
| Dena Bank SWOT Analysis | |
| Dena Bank Strengths |
Below are the Strengths in the SWOT Analysis of Dena Bank: 1. Rural banking expertise 4. Emphasis on customer satisfaction through modules like customer ratings 5. Introduced Minor Savings Scheme. 6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP) 7. Drive-in ATM counters and Smart cards in Mumbai 8. Customer rating system for rating the Bank Services |
| Dena Bank Weaknesses |
Here are the weaknesses in the Dena Bank SWOT Analysis: 1. Less penetration as compared to other banks 2. Limited advertising in comparison with leading banks 3. Less emphasis on IT support |
| Dena Bank Opportunities |
Following are the Opportunities in Dena Bank SWOT Analysis: 1. International banking |
| Dena Bank Threats |
The threats in the SWOT Analysis of Dena Bank are as mentioned: 1. Economic crisis and fluctuating economic scenarios |
| Dena Bank Competition | |
| Competitors |
Below are the top 6 Dena Bank competitors: 1. SBI 3. Allahabad bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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