Dena Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3766

SWOT Analysis of Dena Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dena Bank

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

Trusted Family Bank


Family based bank



Rural  and urban banking

Target Group

Urban banking sector


Complete Banking  solutions

SWOT Analysis


1. Rural banking expertise
2. Government schemes implementation
3.  Innovative schemes for different groups like drive in ATMs

4. Emphasis on customer satisfaction through modules like customer ratings

5. Introduced Minor Savings Scheme.

6. Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP)

7. Drive-in ATM counters and Smart cards in Mumbai

8. Customer rating system for rating the Bank Services


1. Less penetration as compared to other banks

2. Limited advertising in comparison with leading banks

3. Less emphasis on  IT support


1. International banking
2. Favourable Government schemes
3.Doing aggressive marketing in order to improve brand value


1. Economic crisis and fluctuating economic scenarios
2. Highly competitive environment with foreign banks



1.  SBI
2.  Andhra Bank

3.  Allahabad bank
4.Union Bank of India

5.Bank of India

6.Bank of Baroda

The table above concludes the Dena Bank SWOT analysis along with its marketing and brand parameters.


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