Syndicate Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 11894

SWOT analysis of Syndicate Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Syndicate Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Syndicate Bank to benchmark its business & performance as compared to the competitors and industry. Syndicate Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Syndicate Bank competitors and elaborates Syndicate Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Syndicate Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Syndicate Bank Brand Analysis
Parent Company

Government of India
Category

Banking services
Sector

Banking & Financial Services
Tagline/ Slogan

Faithful Friendly
USP

Strong commitment to social welfare
Syndicate Bank STP
Segment

Urban and Rural banking
Target Group

All age and earning groups
Positioning

Complete Banking  solutions
Syndicate Bank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Syndicate Bank. Strengths are:

1.  Financial products for rural sector
2.  Innovative schemes for agriculture sector
3.  Emphasis on I. T support
4. Has employee strength of over 25,000 employees
5. Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months
Weaknesses

Here are the weaknesses in the Syndicate Bank SWOT Analysis:

1. Less penetration in the country

2. Low branding and advertising as compared to other banks
3. Lack of retail banking and low customer service as compared to bigger banks in India
Opportunities

Following are the Opportunities in Syndicate Bank SWOT Analysis:

1. Small scale business banking
2.  International banking
Threats

The threats in the SWOT Analysis of Syndicate Bank are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms
Syndicate Bank Competition
Competitors

Below are the top 5 Syndicate Bank competitors:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank
4. Allahabad Bank
5. Central Bank of India

The brandguide table above concludes the Syndicate Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Syndicate Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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