Syndicate Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Syndicate Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Syndicate Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Syndicate Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Syndicate Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Syndicate Bank competitors and includes Syndicate Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Syndicate Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Syndicate Bank Brand Analysis
Parent Company

Government of India


Banking services


Banking & Financial Services

Tagline/ Slogan

Faithful Friendly


Strong commitment to social welfare

Syndicate Bank STP
Syndicate Bank Segmentation

Urban and Rural banking

Syndicate Bank Target Market

All age and earning groups

Syndicate Bank Positioning

Complete Banking  solutions

Syndicate Bank SWOT Analysis
Syndicate Bank Strengths

Below are the Strengths in the SWOT Analysis of Syndicate Bank:

1.  Financial products for rural sector
2.  Innovative schemes for agriculture sector
3.  Emphasis on I. T support
4. Has employee strength of over 25,000 employees
5. Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months

Syndicate Bank Weaknesses

Here are the weaknesses in the Syndicate Bank SWOT Analysis:

1. Less penetration in the country

2. Low branding and advertising as compared to other banks
3. Lack of retail banking and low customer service as compared to bigger banks in India

Syndicate Bank Opportunities

Following are the Opportunities in Syndicate Bank SWOT Analysis:

1. Small scale business banking
2.  International banking

Syndicate Bank Threats

The threats in the SWOT Analysis of Syndicate Bank are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Syndicate Bank Competition

Below are the top 5 Syndicate Bank competitors:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank
4. Allahabad Bank
5. Central Bank of India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Syndicate Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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