Syndicate Bank SWOT Analysis, Competitors & USP

SWOT analysis of Syndicate Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Syndicate Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Syndicate Bank to benchmark its business & performance as compared to the competitors. Syndicate Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Syndicate Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Syndicate Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Syndicate Bank

Syndicate Bank Overview
Parent Company	Government of India
Category	Banking services
Sector	Banking & Financial Services
Tagline/ Slogan	Faithful Friendly
USP	Strong commitment to social welfare
Syndicate Bank STP
Segmentation	Urban and Rural banking
Target Market	All age and earning groups
Positioning	Complete Banking  solutions

SWOT Analysis of Syndicate Bank

For Syndicate Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Syndicate Bank SWOT Analysis:

Syndicate Bank Strengths

The strengths of Syndicate Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Syndicate Bank :

1.  Financial products for rural sector
2.  Innovative schemes for agriculture sector
3.  Emphasis on I. T support
4. Has employee strength of over 25,000 employees
5. Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months

Syndicate Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Syndicate Bank SWOT Analysis:

1. Less penetration in the country

2. Low branding and advertising as compared to other banks
3. Lack of retail banking and low customer service as compared to bigger banks in India

Syndicate Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Syndicate Bank SWOT Analysis:

1. Small scale business banking
2.  International banking

Syndicate Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Syndicate Bank are as mentioned:

1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms

Syndicate Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Syndicate Bank:

1.  Indian bank
2.  Corporation Bank

3.  Dena bank
4. Allahabad Bank
5. Central Bank of India

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Syndicate Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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