Syndicate Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 10670

SWOT Analysis of Syndicate Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Syndicate Bank

Parent Company

Government of India


Banking services


Banking and finance

Tagline/ Slogan

Faithful Friendly


Strong commitment to social welfare



Urban and Rural banking

Target Group

All age and earning groups


Complete Banking  solutions

SWOT Analysis


1.  Financial products for rural sector
2.  Innovative schemes for agriculture sector
3.  Emphasis on I. T support
4. Has employee strength of over 25,000 employees
5. Syndicate Bank has achieved a rare feat of opening one million customer accounts in a span of 3 months


1. Less penetration in the country

2. Low branding and advertising as compared to other banks
3. Lack of retail banking and low customer service as compared to bigger banks in India


1. Small scale business banking
2.  International banking


1.  Economic crisis
2.  Highly competitive environment
3. Stringent Banking Norms



1.  Indian bank
2.  Corporation Bank

3.  Dena bank
4. Allahabad Bank
5. Central Bank of India

The table above concludes the Syndicate Bank SWOT analysis along with its marketing and brand parameters.


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