Karnataka Bank SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Karnataka Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Karnataka Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Karnataka Bank to benchmark its business & performance as compared to the competitors and industry. Karnataka Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Karnataka Bank competitors and includes Karnataka Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Karnataka Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Karnataka Bank Brand Analysis
Parent Company

Karnataka Bank


Banking and Financial Services


Banking & Financial Services

Tagline/ Slogan

Your family bank across India


Customer centric services

Karnataka Bank STP
Karnataka Bank Segmentation

Individual and Industry banking

Karnataka Bank Target Market

Urban Sector

Karnataka Bank Positioning

Complete Banking  solutions

Karnataka Bank SWOT Analysis
Karnataka Bank Strengths

Below are the Strengths in the SWOT Analysis of Karnataka Bank:

1.  Over 470 branches across 20 states and 2 Union Territories
2.  Emphasis on customer satisfaction
3.  Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country
4. Quick Remit, a facility to make money transfer easy for Non-Resident Indians living in Canada, USA and the UK

Karnataka Bank Weaknesses

Here are the weaknesses in the Karnataka Bank SWOT Analysis:

1. Less reach across country in terms of ATM’s, branches as compared to bigger banks

2.  Brand visibility is less due to lack of advertising

Karnataka Bank Opportunities

Following are the Opportunities in Karnataka Bank SWOT Analysis:

1.  International banking in areas with good pockets of Indian population
2.  Rural banking and more services for the rural areas

Karnataka Bank Threats

The threats in the SWOT Analysis of Karnataka Bank are as mentioned:

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Karnataka Bank Competition

Below are the top 6 Karnataka Bank competitors:

1.  Indian bank
2.  Union  Bank of India
3.  Federal  bank
4.  Dhanalakshmi Bank
5.  Lakshmi vilas Bank
6.  Karur Vysya Bank .

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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