Karnataka Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3622

SWOT Analysis of Karnataka Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Karnataka Bank

Parent Company

Karnataka Bank


Banking and Financial Services


Banking & Financial Services

Tagline/ Slogan

Your family bank across India


Customer centric services

Karnataka Bank STP


Individual and Industry banking

Target Group

Urban Sector


Complete Banking  solutions

Karnataka Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Karnataka Bank :

1.  Over 470 branches across 20 states and 2 Union Territories
2.  Emphasis on customer satisfaction
3.  Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country
4. Quick Remit, a facility to make money transfer easy for Non-Resident Indians living in Canada, USA and the UK


1. Less reach across country in terms of ATM’s, branches as compared to bigger banks

2.  Brand visibility is less due to lack of advertising


1.  International banking in areas with good pockets of Indian population
2.  Rural banking and more services for the rural areas


1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Karnataka Bank Competition


Below are the 6 main Karnataka Bank competitors :

1.  Indian bank
2.  Union  Bank of India
3.  Federal  bank
4.  Dhanalakshmi Bank
5.  Lakshmi vilas Bank
6.  Karur Vysya Bank .

The brandguide table above concludes the Karnataka Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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