Alstom SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 5133

SWOT Analysis of Alstom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Design and manufacturing



Tagline/ Slogan

We are shaping the future


Leading technologies in power generation, electrical grid and rail transport infrastructures

Alstom STP


Transport infrastructure, power generation and transmission industries

Target Group

Thermal power plants, Urban and passenger travel market, railway operators, Hydro-electric power plants, geothermal power plants and nuclear power plants


Creative and problem solving technologies with ethical and innovative ways

Alstom SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alstom :

1. Has its presence in over 100 companies with more than 90,000 employees
2. Market-leading position across product portfolio - around 40% of the world's operating nuclear power stations use Alstom made equipment, approximately 30% of boilers installed worldwide using Alstom technology
3. Integrated offerings and comprehensive product portfolio like power lines and transportation system
4. Operates a robust network of over 200 locations in 70 countries and over 30 centers of technical expertise


1. Alleged anti-competitive activities
2. Weak financial and operational health - consecutively reported negative free cash flow


1. Positive outlook for renewable markets
2. Strategic expansion of power plant boilers business in China
3. Ageing of power plants


1. Intense competition especially in power components
2. Regulations
3. Uncertain global economic condition

4. Availability of substitutes and technology developers at low cost

Alstom Competition


Below are the 6 main Alstom competitors :

1. Abengoa S.A
2. Ansaldo STS SpA

4. Invensys plc

5. Bombardier

6. Yokogawa Electric corporation

The brandguide table above concludes the Alstom SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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