Alstom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Alstom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alstom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alstom to benchmark its business & performance as compared to the competitors and industry. As of 2020, Alstom is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Alstom competitors and includes Alstom target market, segmentation, positioning & Unique Selling Proposition (USP).

Alstom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Alstom Brand Analysis
Parent Company



Design and manufacturing



Tagline/ Slogan

We are shaping the future


Leading technologies in power generation, electrical grid and rail transport infrastructures

Alstom STP
Alstom Segmentation

Transport infrastructure, power generation and transmission industries

Alstom Target Market

Thermal power plants, Urban and passenger travel market, railway operators, Hydro-electric power plants, geothermal power plants and nuclear power plants

Alstom Positioning

Creative and problem solving technologies with ethical and innovative ways

Alstom SWOT Analysis
Alstom Strengths

Below are the Strengths in the SWOT Analysis of Alstom:

1. Has its presence in over 100 companies with more than 90,000 employees
2. Market-leading position across product portfolio - around 40% of the world's operating nuclear power stations use Alstom made equipment, approximately 30% of boilers installed worldwide using Alstom technology
3. Integrated offerings and comprehensive product portfolio like power lines and transportation system
4. Operates a robust network of over 200 locations in 70 countries and over 30 centers of technical expertise

Alstom Weaknesses

Here are the weaknesses in the Alstom SWOT Analysis:

1. Alleged anti-competitive activities
2. Weak financial and operational health - consecutively reported negative free cash flow

Alstom Opportunities

Following are the Opportunities in Alstom SWOT Analysis:

1. Positive outlook for renewable markets
2. Strategic expansion of power plant boilers business in China
3. Ageing of power plants

Alstom Threats

The threats in the SWOT Analysis of Alstom are as mentioned:

1. Intense competition especially in power components
2. Regulations
3. Uncertain global economic condition

4. Availability of substitutes and technology developers at low cost

Alstom Competition

Below are the top 6 Alstom competitors:

1. Abengoa S.A
2. Ansaldo STS SpA

4. Invensys plc

5. Bombardier

6. Yokogawa Electric corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alstom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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