Alstom SWOT Analysis

Published in Conglomerates category by MBA Skool Team

Alstom is one of the leading brands in the conglomerates sector. Alstom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Alstom:

Alstom Strengths

  1. Has its presence in over 100 companies with more than 90,000 employees
  2. Market-leading position across product portfolio - around 40% of the world's operating nuclear power stations use Alstom made equipment, approximately 30% of boilers installed worldwide using Alstom technology
  3. Integrated offerings and comprehensive product portfolio like power lines and transportation system
  4. Operates a robust network of over 200 locations in 70 countries and over 30 centers of technical expertise

Above are the strengths in the SWOT Analysis of Alstom. The strengths of Alstom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Alstom Weaknesses

  1. Alleged anti-competitive activities
  2. Weak financial and operational health - consecutively reported negative free cash flow

These were the weaknesses in the Alstom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Alstom Opportunities

  1. Positive outlook for renewable markets
  2. Strategic expansion of power plant boilers business in China
  3. Ageing of power plants

Above we covered the opportunities in Alstom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Alstom Threats

  1. Intense competition especially in power components
  2. Regulations
  3. Uncertain global economic condition
  4. Availability of substitutes and technology developers at low cost

The threats in the SWOT Analysis of Alstom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Alstom SWOT analysis.

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About Alstom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Alstom Overview
Parent Company

Alstom

Category

Design and manufacturing

Sector

Conglomerates

Tagline/ Slogan

We are shaping the future

USP

Leading technologies in power generation, electrical grid and rail transport infrastructures

Alstom STP
Segmentation

Transport infrastructure, power generation and transmission industries

Target Market

Thermal power plants, Urban and passenger travel market, railway operators, Hydro-electric power plants, geothermal power plants and nuclear power plants

Positioning

Creative and problem solving technologies with ethical and innovative ways


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Alstom. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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