Alstom SWOT Analysis
Alstom is one of the leading brands in the conglomerates sector. Alstom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Alstom:
Quick Glance:
Alstom Strengths
- Has its presence in over 100 companies with more than 90,000 employees
- Market-leading position across product portfolio - around 40% of the world's operating nuclear power stations use Alstom made equipment, approximately 30% of boilers installed worldwide using Alstom technology
- Integrated offerings and comprehensive product portfolio like power lines and transportation system
- Operates a robust network of over 200 locations in 70 countries and over 30 centers of technical expertise
Above are the strengths in the SWOT Analysis of Alstom. The strengths of Alstom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Alstom Weaknesses
- Alleged anti-competitive activities
- Weak financial and operational health - consecutively reported negative free cash flow
These were the weaknesses in the Alstom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Alstom Opportunities
- Positive outlook for renewable markets
- Strategic expansion of power plant boilers business in China
- Ageing of power plants
Above we covered the opportunities in Alstom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Alstom Threats
- Intense competition especially in power components
- Regulations
- Uncertain global economic condition
- Availability of substitutes and technology developers at low cost
The threats in the SWOT Analysis of Alstom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Alstom SWOT analysis.
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About Alstom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Alstom Overview | |
|---|---|
| Parent Company |
Alstom |
| Category |
Design and manufacturing |
| Sector | |
| Tagline/ Slogan |
We are shaping the future |
| USP |
Leading technologies in power generation, electrical grid and rail transport infrastructures |
| Alstom STP | |
| Segmentation |
Transport infrastructure, power generation and transmission industries |
| Target Market |
Thermal power plants, Urban and passenger travel market, railway operators, Hydro-electric power plants, geothermal power plants and nuclear power plants |
| Positioning |
Creative and problem solving technologies with ethical and innovative ways |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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