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Emerson Electric SWOT Analysis

Published by MBA Skool Team in Conglomerates category Last Updated: January 01, 2024Read time:

Here is a detailed SWOT analysis of Emerson Electric covering strengths, weaknesses, opportunities and threats.

Emerson Electric Strengths

  1. Diversified product portfolio and balanced revenue stream
  2. Strong penetration in variety of product lines
  3.  Strong brand equity and brand name
  4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide
  5. Almost a monopoly in Field Instruments segments and Asset Management System
  6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership
  7. Operates through 235 manufacturing centers worldwide

Above are the strengths in the SWOT Analysis of Emerson Electric. The strengths of Emerson Electric looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Emerson Electric Weaknesses

  1. Relatively High cost of R&D
  2. Loss of revenue base due to rationalization of operations
  3. High bargaining power of big customers

These were the weaknesses in the Emerson Electric SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Emerson Electric Opportunities

  1. Increased focus on emerging markets
  2. Expansion in Middle East and African regions
  3. Growing process industries and lifecycle obsolescence in older plants

Above we covered the opportunities in Emerson Electric SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Emerson Electric Threats

  1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
  2. Intense competition in fields like industrial automation, network power
  3. Political and economic risks associated with international production facilities

The threats in the SWOT Analysis of Emerson Electric are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Emerson Electric SWOT analysis.

Read Similar SWOT analysis

About Emerson Electric

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Emerson Electric Overview
Parent Company

Emerson Electric Co.


Diversified Technology



Tagline/ Slogan

Consider it solved


Emerson is where technology and engineering come together to create solutions for the benefit of our customers

Emerson Electric STP

Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Market

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration


Strong and trusted brand for technological advancement and cost effective solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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