Emerson Electric SWOT Analysis
Emerson Electric is one of the leading brands in the conglomerates sector. Emerson Electric SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Emerson Electric:
Quick Glance:
Emerson Electric Strengths
- Diversified product portfolio and balanced revenue stream
- Strong penetration in variety of product lines
- Strong brand equity and brand name
- Strong R&D portfolio with 9,000 of engineering and development personnel worldwide
- Almost a monopoly in Field Instruments segments and Asset Management System
- Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership
- Operates through 235 manufacturing centers worldwide
Above are the strengths in the SWOT Analysis of Emerson Electric. The strengths of Emerson Electric looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Emerson Electric Weaknesses
- Relatively High cost of R&D
- Loss of revenue base due to rationalization of operations
- High bargaining power of big customers
These were the weaknesses in the Emerson Electric SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Emerson Electric Opportunities
- Increased focus on emerging markets
- Expansion in Middle East and African regions
- Growing process industries and lifecycle obsolescence in older plants
Above we covered the opportunities in Emerson Electric SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Emerson Electric Threats
- Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
- Intense competition in fields like industrial automation, network power
- Political and economic risks associated with international production facilities
The threats in the SWOT Analysis of Emerson Electric are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Emerson Electric SWOT analysis.
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About Emerson Electric
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Emerson Electric Overview | |
|---|---|
| Parent Company |
Emerson Electric Co. |
| Category |
Diversified Technology |
| Sector | |
| Tagline/ Slogan |
Consider it solved |
| USP |
Emerson is where technology and engineering come together to create solutions for the benefit of our customers |
| Emerson Electric STP | |
| Segmentation |
Process management, network power, industrial automation, climate technologies, and commercial and residential solutions |
| Target Market |
Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration |
| Positioning |
Strong and trusted brand for technological advancement and cost effective solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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