Emerson Electric SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Emerson Electric SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Emerson Electric, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Emerson Electric to benchmark its business & performance as compared to the competitors, and make strategic improvements. Emerson Electric is one of the leading brands in the conglomerates sector.

The article below lists the Emerson Electric SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Emerson Electric SWOT Analysis:

SWOT Analysis of Emerson Electric

For Emerson Electric, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Emerson Electric Strengths

The strengths of Emerson Electric looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Emerson Electric :

1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3.  Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide

5. Almost a monopoly in Field Instruments segments and Asset Management System

6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership

7. Operates through 235 manufacturing centers worldwide

Emerson Electric Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Emerson Electric SWOT Analysis:

1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers

Emerson Electric Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Emerson Electric SWOT Analysis:

1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants

Emerson Electric Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Emerson Electric are as mentioned:

1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities

Emerson Electric Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Emerson Electric:

1.ABB Ltd

2. Rockwell Automation
3. Siemens AG

4. Honeywell International

5. General electric Company

6. Hitachi Ltd.

7. Cooper Industries Ltd.

Hence this concludes the Emerson Electric SWOT analysis.

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About Emerson Electric

Emerson Electric Overview
Parent Company

Emerson Electric Co.


Diversified Technology



Tagline/ Slogan

Consider it solved


Emerson is where technology and engineering come together to create solutions for the benefit of our customers

Emerson Electric STP

Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Market

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration


Strong and trusted brand for technological advancement and cost effective solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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