Emerson Electric SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 7274

SWOT analysis of Emerson Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Emerson Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Emerson Electric to benchmark its business & performance as compared to the competitors and industry. Emerson Electric is one of the leading brands in the conglomerates sector. The table below also lists the top Emerson Electric competitors and elaborates Emerson Electric market segmentation, target group, positioning & Unique Selling Proposition (USP).

Emerson Electric SWOT, Competitors, Marketing STP & Brand analysis Table
Emerson Electric Brand Analysis
Parent Company

Emerson Electric Co.


Diversified Technology



Tagline/ Slogan

Consider it solved


Emerson is where technology and engineering come together to create solutions for the benefit of our customers

Emerson Electric STP

Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Group

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration


Strong and trusted brand for technological advancement and cost effective solutions

Emerson Electric SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Emerson Electric. Strengths are:

1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3.  Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide

5. Almost a monopoly in Field Instruments segments and Asset Management System

6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership

7. Operates through 235 manufacturing centers worldwide


Here are the weaknesses in the Emerson Electric SWOT Analysis:

1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers


Following are the Opportunities in Emerson Electric SWOT Analysis:

1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants


The threats in the SWOT Analysis of Emerson Electric are as mentioned:

1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities

Emerson Electric Competition

Below are the top 7 Emerson Electric competitors:

1.ABB Ltd

2. Rockwell Automation
3. Siemens AG

4. Honeywell International

5. General electric Company

6. Hitachi Ltd.

7. Cooper Industries Ltd.

The brandguide table above concludes the Emerson Electric SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Emerson Electric. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: