Emerson Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Emerson Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Emerson Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Emerson Electric to benchmark its business & performance as compared to the competitors and industry. As of 2020, Emerson Electric is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Emerson Electric competitors and includes Emerson Electric target market, segmentation, positioning & Unique Selling Proposition (USP).

Emerson Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Emerson Electric Brand Analysis
Parent Company

Emerson Electric Co.


Diversified Technology



Tagline/ Slogan

Consider it solved


Emerson is where technology and engineering come together to create solutions for the benefit of our customers

Emerson Electric STP
Emerson Electric Segmentation

Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Emerson Electric Target Market

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration

Emerson Electric Positioning

Strong and trusted brand for technological advancement and cost effective solutions

Emerson Electric SWOT Analysis
Emerson Electric Strengths

Below are the Strengths in the SWOT Analysis of Emerson Electric:

1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3.  Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide

5. Almost a monopoly in Field Instruments segments and Asset Management System

6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership

7. Operates through 235 manufacturing centers worldwide

Emerson Electric Weaknesses

Here are the weaknesses in the Emerson Electric SWOT Analysis:

1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers

Emerson Electric Opportunities

Following are the Opportunities in Emerson Electric SWOT Analysis:

1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants

Emerson Electric Threats

The threats in the SWOT Analysis of Emerson Electric are as mentioned:

1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities

Emerson Electric Competition

Below are the top 7 Emerson Electric competitors:

1.ABB Ltd

2. Rockwell Automation
3. Siemens AG

4. Honeywell International

5. General electric Company

6. Hitachi Ltd.

7. Cooper Industries Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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