Emerson Electric SWOT Analysis, USP & Competitors

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SWOT Analysis of Emerson Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Emerson Electric

Parent Company

Emerson Electric Co.




Diversified Technology

Tagline/ Slogan

Consider it solved


Emerson is where technology and engineering come together to create solutions for the benefit of our customers



Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Group

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration


Strong and trusted brand for technological advancement and cost effective solutions

SWOT Analysis


1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3.  Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide

5. Almost a monopoly in Field Instruments segments and Asset Management System

6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership

7. Operates through 235 manufacturing centers worldwide


1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers


1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants


1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities



1.ABB Ltd

2. Rockwell Automation
3. Siemens AG

4. Honeywell International

5. General electric Company

6. Hitachi Ltd.

7. Cooper Industries Ltd.

The table above concludes the Emerson Electric SWOT analysis along with its marketing and brand parameters.


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