Emerson Electric SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 6407

SWOT analysis of Emerson Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. Emerson Electric is one of the leading brands in the conglomerates sector. The table below also lists the top Emerson Electric competitors and elaborates Emerson Electric segmentation, targeting, positioning & USP.

Emerson Electric

Parent Company

Emerson Electric Co.


Diversified Technology



Tagline/ Slogan

Consider it solved


Emerson is where technology and engineering come together to create solutions for the benefit of our customers

Emerson Electric STP


Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Group

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration


Strong and trusted brand for technological advancement and cost effective solutions

Emerson Electric SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Emerson Electric. Strengths are:

1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3.  Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide

5. Almost a monopoly in Field Instruments segments and Asset Management System

6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership

7. Operates through 235 manufacturing centers worldwide


Here are the weaknesses in the Emerson Electric SWOT Analysis:

1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers


Following are the Opportunities in Emerson Electric SWOT Analysis:

1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants


The threats in the SWOT Analysis of Emerson Electric are as mentioned:

1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities

Emerson Electric Competition


Below are the top 7 Emerson Electric competitors:

1.ABB Ltd

2. Rockwell Automation
3. Siemens AG

4. Honeywell International

5. General electric Company

6. Hitachi Ltd.

7. Cooper Industries Ltd.

The brandguide table above concludes the Emerson Electric SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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